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Mint Social Content Engine™

Agency Marketing Products and Services

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This is a list of services available from Restaurant Marketing Partners and Mint Social. http://restaurantmarketingpartners.com/

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Page 1: Agency Marketing Products and Services

Mint Social Content Engine™

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Getting the most from your social media requires building a solid foundation…your footprint in social media. Think of profiles in social networks as marketing channels for your business. These channels may include profiles in social networks like Facebook, YouTube, Twitter, Flikr, Google, blogs and much more.

Your social media footprint becomes the marketing engine to promote and managing your brand online. Building your brand online requires leverage the right tools for delivering results and an ROI.

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Social Media Marketing and Online Branding (Attachment Social Media Marketing and Online Branding (Attachment A)A)

BENEFITS OF PARTNERING WITH MINT SOCIAL:

Establish branded online marketing channels in social mediaImplement the best tools for social media and search engine marketing Get found in the top social networks where over 7 out of 10 web users end upIntegrate web video, audio, photos and blogs into your current marketing plan Implement monetization tools and techniques for generating new business

MORE COMPELLING REASONS TO PARTNER WITH MINT SOCIAL

Mint Social is a social media marketing and online branding company. We accelerate online marketing to help businesses get found online. We build content engines for our customers that deliver their message to where 75% of all traffic on the Internet is…on content rich web 2.0 networks (less the blah part of social media). Our unique approach to online marketing creates a content marketing and syndication engine which connects your prospects and customers with your business. We empower businesses with the resources and the understanding of why social media and online branding is critical to your online marketing success and we provide the tools for delivering measurable results along the way.

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With over 20 years of experience in the digital media world, our team has worked for and with Fortune 500

businesses and have helped grow companies from start up stage to exit

strategy. We founded the World Webinar and Seminar Network for

helping businesses understanding the power of social media marketing and

how cost effective this media is.

We are founding members of AZIMA, the first interactive marketing association in Arizona and serve on the board. We are active volunteers with many non-profit agencies and a member of the community relations team for St. Vincent de Paul. Our mission is to bring best in class marketing, sales and leadership minds together to help businesses understand and embrace the power of content marketing and social media to impact their bottom line.

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Social Media Marketing and Online Branding (Attachment Social Media Marketing and Online Branding (Attachment A)A)

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Our Social Media Footprint™ model and the team behind it can be summed up in fewer than 10 words:

“Experts, Powerful, Professional, Approved, Content Engine, Multiplier Effect, Easy”

All types of media are published to “Your” branded online networks, targeted to your specific audience to drive relevant traffic to your call to action landing pages. The multiplier effect is a result of consistently publishing your marketing content through the content engine that creates 100s of new marketing channels for your business…delivering measurable results.

Content Engine Defined - The center of this diagram represents the foundation of our marketing and online branding strategy, your blog. This is the heart of your content engine to promote your business to the top search engines (Google, Yahoo, Bing) and to where 75% of all traffic on the Internet is (in social media ‘web 2.0’ websites).

Visibility Multiplier Effect Defined – We leverage existing marketing content (press releases, PowerPoint presentations, articles, rich documents, videos, etc.) and add the right keywords to connect your business message with the online conversations in your market.

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Social Media Marketing and Online Branding Social Media Marketing and Online Branding (Attachment A)(Attachment A)

HOW WE WILL INCREASE YOUR VISIBILITY ONLINE:

It is not as much about the quantity of content published as it is about taking quality content and leveraging this information to the right marketing channels while linking it back to the most relevant web pages on your website. Here is an example of what we do with one document:

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Social Media Marketing and Online Branding Social Media Marketing and Online Branding (Attachment A)(Attachment A)

STARTER Plan

Startup $1,495

1.Content Engine Setup (with Automation) 2.Profile Setup for Article and Blog Sites (up to 50 sites)3.Profile Setup for Social Networks (up to 15 profiles)4.Custom blog setup5.Content Review

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Monthly $495/mo.

The fuel for your content engine includes existing content, articles, social networks,and blog posts published to your social media footprint.

1.Blog Marketing – 2 blog posts published on main blog2.Enhanced Blogs – 3 summary blog posts on up to 5 extended blogs3.Article Marketing – 1 Article on up to 50 sites 4.Status Updates – up to 6 headline posts (Twitter, Facebook and others)5.Maintenance/Updates to Content Engine6.ROI Reporting

Content Creation Package – 2 blog posts and 1 article per month $75/mo.

RecapWe build your social media footprint and your content promotion engine which includes mapping

social media publishing with the most relevant landing pages on your blog and website. Your social media footprint will include setup of up to 65 profiles for publish articles and blog posts and more. We do a Content Review of your current marketing materials for determining the best strategy for your online marketing and ongoing content publishing.

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Social Media Marketing and Online Branding Social Media Marketing and Online Branding (Attachment A)(Attachment A)

ESSENTIAL Plan

Startup $1,995

1.Content Engine Setup (with Automation)2.Conversation Analysis (keyword research)3.Profile Setup for Article Sites (up to 100 profiles)4.Profile Setup for Social Networks (up to 60 profiles)5.Integration with Mint Social Media Management Tool6.Custom blog setup7.Content Review

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Social Media Marketing and Online Branding Social Media Marketing and Online Branding (Attachment A)(Attachment A)

Monthly $995/mo.

More fuel for your content engine includes existing content, articles, and blog posts published to your social media footprint.

Blog Marketing – 4 blog posts published on main blogEnhanced Blogs – 5 summary blog posts on up to 5 extended blogsArticle Marketing –1 Articles to 100 sitesStatus Updates – up to 10 headline posts (Twitter, Facebook and others)PowerPoint, Video or Press Release publishing – your choice each monthEnhanced promotion of content through Mint Social ToolMaintenance/Updates to Content EngineROI ReportingContent Creation Package – 4 blog posts, 1 articles included

RecapA larger, more Google friendly, social media footprint to include video, press releases and rich

documents and up to 160 social media profiles dominating all media types (great for Google Universal Search). Our strategic conversation analysis will identify the most relevant keywords for online marketing and viral marketing in the social media networks. We will provide new content recommendations and content creation (aligned with the respective keyword and marketing channel). Our startup process includes over 1000 steps and a 100 point checklist for accuracy.

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Social Media Marketing and Online Branding Social Media Marketing and Online Branding (Attachment A)(Attachment A)

ACCELERATOR Plan

Startup $2,495

1.Attraction Engine - lead generation tools2.Conversation Relevancy Mapping3.Up to 5 pages of Search Engine Optimization of landing pages4.Conversation Analysis (with keyword research)5.Profile Setup for Articles, Blogs, PR and Video Marketing (up to 275)6.Integration with Mint Social Media Management Tool7.Custom blog setup8.Content Review

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Social Media Marketing and Online Branding Social Media Marketing and Online Branding (Attachment A)(Attachment A)

Monthly $1,495/moAttraction Engine - Growing Facebook Fans and Twitter followers Blog Marketing with Content creation – 4 blog posts published on main blogEnhanced Blogs – 6 summary blog posts on up to 5 extended blogsStatus Updates – up to 16 headline posts (Twitter, Facebook and others)Article Publishing – 2 Articles on up to 200 sitesVideo/Podcast Marketing – 1 video (every other mo.) on up to 40 sitesEnhanced promotion of content through Mint Social ToolMaintenance/Updates to Content EngineMonitoring and Analysis of Social Media FootprintROI Reporting BONUS SERVICE (your choice each month) - PowerPoint or Press Release Content Creation Package – 4 blog posts, 2 articles included

RecapAll aspects of the Essential plan plus we build a bigger engine with more published content, enhanced search engine promotion (to maximize Google Universal Search Results) and link-building to your landing pages. Only available with the Accelerator Plan is the Attraction Engine™ for increasing RSS subscribers, Twitter Followers and Facebook Fans for lead generation throughout your social media footprint (over 275 marketing channels).

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Social Media Marketing and Online Branding Social Media Marketing and Online Branding (Attachment A)(Attachment A)Google Local Search Marketing - $295/city $195/mo.

o Leveraging local search engine marketing for Google. This includes build-out of the respective office location with supporting profiles in Google (Maps and profiles with RSS) and link reinforcement of each Google profile with up to 25 local search sites that link back to Google Maps profile.

o Secure up to 5 geographically targeted terms in Google MapsVideo Marketing – $295/video•Included with ESSENTIAL and ACCELERATOR Plan•Build out of a branded video and podcast network of the top 50 video and podcast sharing websites with optimization for top keywords. •Each video will be marketed in three formats (video, audio and text). Process includes converting to a secondary video format (for title variation (one for SEO and one for viral potential) and an audio format (e.g. MP3 and AII). •Monthly reporting of each monthly video deployments by site ($150/month).

Recommended Add Ons

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Social Media Marketing and Online Branding Social Media Marketing and Online Branding (Attachment A)(Attachment A)

Rich Document & Presentation Marketing – $195/doc•White papers, PowerPoint presentations and other rich media documents published to the top 10 sites like SlideShare, Scribd, and more.•Includes optimization to maximize the organic search results and inbound links to reinforce the keyword strategy.

Press Release syndication – $195/pr•We will get your press release in the media spotlight by publishing on up to 50 popular and respected press release sites with permanent pages and permanent in- bound links (SEO and social media formats).

Article Marketing – $195/article•Publishing and syndication of articles to the top websites and blogs (up to 100 popular and respected sites)•Includes optimization to maximize the organic search results and inbound links to reinforce the keyword strategy for the link landing page

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Content Creation – Blog Posts - $15/postArticles - $25/article

Press Release - $75/releasePowerPoints - $75/PPT (includes converting to a video with music)

Social Media Marketing and Online Branding Social Media Marketing and Online Branding (Attachment A)(Attachment A)

Partnership Goals for Measuring Results and ROI:

1. Increase social mentions and create inbound links to your website2. Improve overall keyword rankings for your top landing pages3. Increase traffic to your website4. Build an online community through social media marketing5. Help create inquiries for your online brand

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Social Media Marketing and Online Branding Social Media Marketing and Online Branding (Attachment A)(Attachment A)