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Building your online following. \CONFIDENTIAL\ date\7.14.09 - Trying to create a one-on-one connection online? - Looking for a way to showcase your expertise? - Is your current marketing mix allowing you to carry on a conversation?

Agency Entourage - Online Marketing Management

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Agency Entourage builds your online following via email marketing, blog communications and social marketing.

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Page 1: Agency Entourage - Online Marketing Management

Building your online following.

\CONFIDENTIAL\ date\7.14.09

- Trying to create a one-on-one connection online?- Looking for a way to showcase your expertise?- Is your current marketing mix allowing you to carry on a conversation?

Page 2: Agency Entourage - Online Marketing Management

WHO IS AGENCY ENTOURAGE?Agency Entourage builds and manages your online following via email marketing, blog

communications and social marketing.

1. We create a focused online marketing plan

2. We implement your plan

3. We manage your ongoing communications

Your customers are emailing, blogging and being social, how are you connecting with them?

HOW WE HELP?

Page 3: Agency Entourage - Online Marketing Management

HOW TO USE EMAIL

SEASONAL TOPICS:- Tie your product into holiday, back-to-school and other noteworthy seasonal events.

CURRENT EVENTS:- Share upcoming gatherings, seminars, product showcase shows, or new product launches.

PRODUCT KNOWLEDGE AND CROSS-SELL:- Demonstrate product use with complimentary products.

Example MonthlyEmail Topics CC ANNOUNCES A NEW PRODUCT!

Email Newsletter

PRESIDENTIAL DINNER USES CC!

Page 4: Agency Entourage - Online Marketing Management

HOW TO USE BLOGS

ENABLE TWO-WAY CONVERSATIONS

SHOWCASE EXPERTISE

SHOWCASE PRODUCTS

DISCUSS IDEAS WITH INDUSTRY COMMUNITY OR CONSUMERS

UPDATE COMMUNITY ON UPCOMING NEWS AND EVENTS

MAKE PERSONAL CONNECTION

Example BlogTopics BLOG

CHALKBOARD CHINA IDEAS BLOG

5 CELEBRITY ENDORSEMENTS FOR CC!

Page 5: Agency Entourage - Online Marketing Management

HOW TO USE SOCIALSocial Media by design enables people to easily connect. You desire to make connections

with your business, why not meet them where they are?

We use Social Marketing as a way to build connections with your community, deliver just-in-time messaging and drive traffic back to the site.

Flickr, a photo sharing site, can be used to post photos of events, staff, the facility, etc.

YouTube, a video sharing site, can be used similar to Flickr in that you are visually showcasing your business.

Slideshare.net, a document sharing site, can be used to upload some of your unique example documents.

LinkedIn, a business networking site, can help build connections with your corporate clients.

Plaxo, a social networking site, can also help build connections with the community and corporate clients.

Facebook Fan Page, allows you to build connections and stream announcements.

Twitter, a micro-blogging site, allows you to build connections and deliver just-in-time messages.

Page 6: Agency Entourage - Online Marketing Management

WHY SHOULD YOU START ESTABLISHING CONNECTIONS ONLINE?

Email MarketingWrite ContentEdit & Proof ReadBroadcast 4 CampaignsPer Month.

Blog CommunicationsWrite ContentEdit & Proof ReadPost up to 20 articles Per Month.

Social Marketing- Slideshare.net (Presentations)4 upload sessions per month,unlimited presentations.- Flickr.com (Photo sharing)4 upload sessions per month,unlimited photos.- Facebook Fan Page (Networking)up to 20 posts per month- LinkedIn.com (Professional Network)up to 8 status updates permonth- Twitter.com (Micro blogging)up to 30 status updates permonth- Plaxo.com (Professional Network)up to 8 status updates permonth- YouTube.com (Video sharing)4 upload sessions per month,unlimited videos

Because your clients are.

3 WAYS WE CAN HELP

1. 2. 3.

$1,100$1,800 $1,400

*Rates are net, per month