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What's hot ? - April
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The Patch
Social media new features updates for marketersApril 2013
FacebookHot stat: Mobile users go to Facebook 14 times a day
News for April 2013- the new Newsfeed brings two
major changes, with a larger place for images to avoid a "clutter" effect, and the possibility to access different versions of the Newsfeed with a simple switch. As brands, you will have to be very convincing and compete with Celebrities Pages!
- Rules for Cover have softened (a bit). Memo: You can't have more than 20% text overlay, or announce a price, a discount or a call to "download" or "tell your friends", put contact info or refer to any Facebook feature
Google+Hot stat: Britney Spears has 6 millions fans on Google+
News for April 2013- Facebook had it s
Facebook Connect, Google+ now has "Sign In" to allow your site to get connected more easily with the social network
TwitterHot stat: 400M tweets every day
News for April 2013- Twitter turns 7, and wrap ups the
most memorable tweets, from space, during the spring revolutions, for the olympics. That’s best practices you should know about!
- New analytics are now available for marketers running campaigns
TumblrHot stat: 100M blogs on Tumblr
News for April 2013- Twitter turns 7, and wrap ups the
most memorable tweets, from space, during the spring revolutions, for the olympics. That’s best practices you should know about!
- New analytics are now available for marketers running campaigns
FoursquareHot stat: 3 billions check-ins on Foursquare
News for April 2013- Foursquare partners with
Mastercard and Visa to pay in-app discounts
- Before leaving office for lunch, stay tuned on your desktop computer and check out money-savings specials with Explore
VimeoHot stats: $5, it's the average tip left by users who use the "tip jar" feature on Vimeo, to thank creators for their work
News for April 2013- Vimeo adds filters inspired from
Instagram to videos, a good way to produce vintage-style vids with more emotional impact
- The service is also offering users Vimeo on Demand, to charge this who view their videos online, mainly designed for movie creators . It's such a Beautiful Day, an animated short primed at Oscars, will be $2 to rent or $6 to purchase
PinterestHot stat: Pinterest is the "whitest" social network according to Pew Research Center
News for April 2013- Analytics are now available to
track pins, repins and who is engaged
- Pinterest is also offering a new layout to enhance visibility of the "Pin it" button and encourage sharing
InstagramHot stat: 100m active users
News for April- Don't know how to promote your
product on Instagram? Check out RedBull UK campaign to offer users a can of their choice between the red, the blue, and the silver one. Ask to take pictures with your handle and/or hashtag, and… you’re done!
LinkedInHot stat: 1 billion endorsements made by 58 millions professionals on Linkedin
News for April 2013- New ads from LinkedIn will be available on Slideshare contents. This business-to-business feature will have people who scroll over an ad be shown a presentation.
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