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Welcome – the session will begin shortly!
5 Ways to Strengthen Your Strategic Planning Muscles
Joel “Thor” Neeb
@JoelThorNeeb
Companies achieve only 33% of expected results from their strategic plans.The Gap between expectation and performance is a failure of companies to execute strategy.
Markon Associates and the Economist Intelligence Unit
• President of Afterburner• USAF F-15 Mission Commander• U.S. Presidential Escort Missions• Air Force Academy Graduate• M.S. Aerospace Science / MBA from UT• Instructor Pilot of the Year at USAF Training HQ• Embedded with Silicon Valley Tech Company in
2015
Joel “Thor” NeebAtlanta, GA
Review: Prepping for Strategic PlanningLearn from the Past
Create Leadership Buy-in
Employ Open Planning
Answer this question: “Who are we?”
Arrive with a Framework
01
Stay Strategic
02
Focus the Dialogue
04 Identify Critical Leverage Points
03 Begin with the End in Mind
05 Simplicity Beats Complexity
5 Ways to Strengthen Your Strategic Planning Muscles
• Zappos strategy: Redefine the online shopping experience through fanatical customer support
• Zappos tactics: hire for personality, celebrate customer support, live the “Wow” philosophy
01 Stay Strategic
• Strategic, not Tactical• Strategy defines our tactics• Determine what, not how
01 Stay Strategic
CONFIDENTIAL
Strategic Campaigns
HD DestinationVPs, Champions & BU Owners
Senior Directors, Directors & ICs
C-Suite and SVPs
Tactical Missions
Stay Strategic
• This is “heavy lifting” and overwhelming
• Too many people to be constructive• Create equal voices
02 Focus the Dialogue
• Use a 3rd party facilitator• Level the discussion playing field• Create ROE, parking lot and schedule
02 Focus the Dialogue
• Sample schedule– Day 1:• Introduction/ROE• Debrief results• Define the future• Define the environment• Identify Critical
Leverage Points
02 Focus the Dialogue
– Day 2:• Review/edit• Identify Campaigns• Create Identity• Brief to team
03 Begin with the End in Mind
You are in the future• Describe your successful future in
detail• Focus on the Key Areas• Alignment today by defining
tomorrow
CONFIDENTIAL
Strategic Campaigns
HD DestinationVPs, Champions & BU Owners
Senior Directors, Directors & ICs
C-Suite and SVPs
Tactical Missions
THE FLAWLESS EXECUTION MODEL®
04 Critical Leverage Points
Maximum impact, minimum effort• Create an influence map of your
network• Identify the Critical Leverage Points• Assess your ability to affect
Critical Leverage Points
Five Major Record Labels
Online Music
EngineersP.R.
Production
Retailers Relations
Suppliers & Video
High School Students
Pirates Athletes
Apple Brand
Insight MatrixApple Ipod
iTunesLenny Kravitz,
U2
UniversityStudents
Christmas Gifts
Sony
DeviceDesign
$350
High FidelityEarphones
Attack Leverage Point with Intentional Actions
05 Simplicity Beats Complexity
V Volatility
U Uncertainty
A AmbiguityC Complexity
05 Simplicity Beats Complexity
Simplify, Simplify, Simplify• Max of 10 Key areas• Max of 7 Critical Leverage Points• 3-5 Strategic Campaigns• Deliverable must fit on 4 slides• 2 Posters
01
Stay Strategic
02
Focus the Dialogue
04 Identify CLPs
03 Begin with the End in Mind
05 Simplicity Beats Complexity
5 Ways to Strengthen Your Strategic Planning Muscles
Please ask any question you have in the Q&A box at this time
DON’T MISS OUR NEXT WEBINAR:
Now It’s Time to Execute!WITH YEAR-END QUICKLY APPROACHING THIS IS A MUST ATTEND
Dec 15th 1:30pm ETREGISTER NOW AT: flex.afterburner.com/strategic-plan-
execution
@AfterburnerInc#FlawlessExecution
Lets Connect!Joel “Thor” Neeb
@AfterburnerInc#FlawlessExecution
Office: (404) 835-3500