PowerPoint Presentation

#WeR1@fbellier#AfricanCristalFestival

Video Intro Tmoignages clients- This presentation to both publishers, brands & agencies as they are our clients we service today1

Video Intro Tmoignages clients- This presentation to both publishers, brands & agencies as they are our clients we service today2

Innovation Frugale & Disruption

"disruption does not come from knowledge but from ignoranceNavi Radjou French/indien dans la Silicon Valley, #1 Top 50 Innovation Award TED Global Speaker

Catch-up innovation vs Frugal Innovation

When I listen in private to marketing professional in Maghreb & Africa, I hear Data-Driven, Programmatic, Real-Time Bidding is too early, too sophisticated, too complex for the situation in the market. I hear Catch-up innovativion, I do not hear Frontier Innovation. Some of you are already in the future, few are benefiting

But the advantage of this region and the talents are that they will catch-up faster and not make the mistake we seen in Europe or US on the right frugal use of technology in marketing. Innovators are not waiting on the market about what the market is bringing, on a few topics they are Marketing Entrepreneurs. I see with Ahmed3

Competition gap widens And one most players do catch-up innovation & one does frontier innovation N. RADJOU / P. AGHION FRUGAL INNOVATION

Catch-up innovation vs Frugal Innovation

When I listen in private to marketing professional in Maghreb & Africa, I hear Data-Driven, Programmatic, Real-Time Bidding is too early, too sophisticated, too complex for the situation in the market. I hear Catch-up innovativion, I do not hear Frontier Innovation. Some of you are already in the future, few are benefiting

But the advantage of this region and the talents are that they will catch-up faster and not make the mistake we seen in Europe or US on the right frugal use of technology in marketing. Innovators are not waiting on the market about what the market is bringing, on a few topics they are Marketing Entrepreneurs. I see with Ahmed4

SHARE IS USER ENGAGEMENT

Social Media is Mobile & Vice-Versa. Social Media is only one thing, Sharing, Sharing is a signal, Signal is a data. And when it comes to marketers, Social Media has a much wider potential, beyond the fanciness of social apps Take the topic seirously & master it & own it to use it, do not leave to the giant guys Facebook, Google, Twitter. Do not be Google or one-big-guy dependent.Africa is a mobile-first continent, a digital continent, Most of sharing signals are digital and come in vast quantity.5

DATA IS FRAGMENTED

Touchpoints are Everywhere and most brands are not Data is only worth if you use it, otherwise it is noise, with paranoid & schzophrenic effect, which many players build their business on with your businessCollect data from everywhere, where/what is the data you can collect : website, app, CRM, newsletter, Point of Sales, TV, Radio, Digital Media campaignsP.O.E. data

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CHALLENGE : Collect data from everywhere and make it Actionable.

Data-driven with a purpose- This is frugal innovation : if you only invest in collecting without purpose, it is catch-up innovation, Many brands/publishers in Western Economies have lost 3years between between 2010-2015. Do not miss the technical due diligence. For eg : it is nice to visualize, work on a DMP, do some mobile, but avoid Siloes Image de la gold-rush, pelles & piochesMany people will sell you technology and will ask to lock your freedom into a platform, hammering on your paranoia over-promising & complexifying your needs7

COLLECTORGANIZEACTIVATETHE HELP CLIENTS WORKFLOW

Do it with a purpose which is to Activate Due diligence is important

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MOBILE

NEW TOOLS AND CREATIVE WAYS TO COLLECT DATA

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TravelerSoccerMovie LoverMusic LoverAuto BuyerGamerShopaholic

MOBILE APP & WEBLOCATIONMOBILE: COLLECT & TRANSFORM

Client scroring & segmenting variables, regular, loyal, high-value, low-value, What do they do, where ? From your mobile, But also they are high-volume of data available for your use (from Adexchnage). Both are combinable to have benefits retarget/remarket your app users, find clone of these audiences, (negative targeting) - This is helpful to target Branding & Performance marketing11

CASE STUDY: GEO-DATA TARGETING INTERNATIONAL FREQUENT FLYERS

Beverage / Finacial Instituions

Royal Air Maroc is loosing clients to Transavia target Orly Sud travelers

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CASE STUDY: NEGATIVE TARGETING SOCCER FANS WITHOUT APP

Telco, Cable TV, Sport Betting

Data is available13

DARK SOCIAL

COLLECTING MASSIVE HIDDEN digital audience

If you are only on Facebook or Instagram, you are missing the point of Social Media Be with me for the next 5 slides.14

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A SOCIAL NETWORK 4 TIMES THE SIZE OF FACEBOOK, TWICE OF ALL SOCIAL NETWORKS

of all the sharing activity is done in Dark Social, outside of social networks60 %

60%

Email is more important than Social Networks (78% VS 68%)Sharing occurs across ALL occasions, with 3 in 5 sharing when watching television

68%

78%

DARK SOCIAL BY REGIONMENANORTH-AMERICAEUROPEWORLDWIDE

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DARK SOCIAL BY SECTOR

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ACTIVATING AUDIENCESEVERYWHERE10BILLIONSOCIAL SHARING SIGNALS900MILLIONMOBILE UNIQUE USERS1,200THOUSANDBIDDING DECISIONS PER SECOND400+EMPLOYEES27COUNTRIES1CONNECTED PLATFORM

#WeR1 - @fbellier#AfricanCristalFestival

Photo de Marrakeck la placeWe develop proprietary technological tools to help on that These tools are free, you may ask where the deal,? Data & Tools are only valid if they enhance creativity and provide solution with performance, Our tools are free to our clients because they activate data, when they make better money & improve performance we make money. We guarantee a lift of 25% in budget efficiency & performance on existing situation. Tools are quick & easy to use for your teams.

Video : R1 office, it is a video to show that we mix Math & Men, we are no black-box partner, we have a culture of science & digital marketing solutions. No bullshit, only transparent means to performance.20

Photo de Marrakeck la placeWe develop proprietary technological tools to help on that These tools are free, you may ask where the deal,? Data & Tools are only valid if they enhance creativity and provide solution with performance, Our tools are free to our clients because they activate data, when they make better money & improve performance we make money. We guarantee a lift of 25% in budget efficiency & performance on existing situation. Tools are quick & easy to use for your teams.

Video : R1 office, it is a video to show that we mix Math & Men, we are no black-box partner, we have a culture of science & digital marketing solutions. No bullshit, only transparent means to performance.21