Affiliate Program ManagementCase Study

Moosejaw:Selling Affiliates on Idea ofEmbracing the ‘Madness’

The ChallengeSelling affiliates on a culture and experiencerather than solely on thebrand or its products.

The SolutionSeeking affiliates withsense of humor who will respond to the “Madness” theme.

The ResultsA mature affiliate program that continues to growyear over year.

BEST AGENCYSchaaf-PartnerCentric

2013 Pinnacle Award Winner

Moosejaw's affiliate program came under our management in 2007 and was launched on CJ and AvantLink, a network that caters specifically to outdoor gear merchants.

"Our challenge with Moosejaw was to sell the experience and the culture of the brand," said Stephanie Harris, Chief Operating Officer at Schaaf-PartnerCentric.

“We felt the real attraction was what they call 'Moosejaw Madness,' a culture of fun that the company actively promotes."

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Affiliate Program ManagementCase Study

The Strategy: Have Fun"Our real job was to get affiliates excited about this merchant and to let them see that this merchant is willing to offer contests and promotions" Harris said. “We look for affiliates who have a sense of humor and who match the Moosejaw culture. “

This strategy enabled Harris andher team to attract more affiliates from the outdoor gear space.

"We were able to differentiate Moosejaw from the competition,”Harris said.

"Affiliates came to see the value of working with Moosejaw because here's a merchant who is willing to go the extra mile and isn’t afraid to try new media or a new idea.”

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Affiliates came to see the value of working with Moosejaw because here's a merchant who is willing to go the extra mile and isn’t afraid to try new media or a new idea.

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BEST AGENCYSchaaf-PartnerCentric

2013 Pinnacle Award Winner

Affiliate Program ManagementCase Study

Ushering in a Mature Affiliate ProgramThe Moosejaw affiliate program is a mature channel that has been around for several years, yet through the strategies employed by Schaaf-PartnerCentric still sees significant growth year-over year.

"Moosejaw is a perfect example of a program that has benefitted from one of our core beliefs - that you cannot get complacent about the numbers," Harris said.

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The Moosejaw affiliate program is a strong converter that features brands such as North Face, Patagonia, Mountain Hardware and Marmot. Moosejaw is winner of the Ad Tech 2008 Award for Best Affiliate Campaign.

Call (979) 236-9216 or e-mail us at sales @schaafpc.com

Contact Schaaf-PartnerCentric today to learn how we can help you launch or optimize your affiliate program.