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How to monetize your traffic in the online gambling industry
Affiliate Marketing Industry Structure
&
Merchant/Advertiser
Intermediary Aggregator Affiliate/
Publisher
Product/Service
CreativeTransaction
Media PlacementReporting
Sub-Affiliate/
Sub-Publisher
Links Merchants to
PublishersConsumer Consumer
General Marketplace
Online Casino
Aggregator/Affiliate network
Affiliate/Publisher
Product/Service
Sub-Affiliate/
Sub-Publisher
Links Casinos to Publishers Consumer Consumer
Online Gambling & Gaming Industry
Online Casino
Aggregator/Affiliate network
Affiliate/Publisher
Product/Service
Sub-Affiliate/
Sub-Publisher
Links Casinos to Publishers Consumer Consumer
Flow of CPA Revenue
CPA paid per player $350 CPA $200 CPA $100 CPA
Online Casino
Aggregator/Affiliate network
Affiliate/Publisher
Product/Service
Sub-Affiliate/
Sub-Publisher
Links Casinos to Publishers Consumer Consumer
Webmasters/publishers join here
CPA paid per player $350 CPA $200 CPA $100 CPA