HackettLondon

DT AS COURSEWORK

By Charlie Blackmore

HackettLondon

What is it ?A sales display is a chance for people to be inventive to create an area of space which displays an object. In which people could interact with and have a taste of what they are looking at and maybe considering buying the brands product. This allows customers to view products for men's aftershave in a simple but effective manor that customer are able o access the product easily and safely.

Why is it a good display ?This in my opinion is the best display as it is able to allow the customers to view the objects easy also they can touch them which can have a effect on the selling costs. The stand should be a reasonable height also the objects are big enough to see detail clearly on them. The colouring of the products reflect the lighting in the store which stands out to customers.

Why is it a bad display ? This is a bad design as there is too many products on the stall which can confuse customers on what they are looking at. The sale display isn’t clear to what it is selling also a brands name for the products aren’t clear. Also the stall has a shelf and safety aspect as the products could fall and injury customers.

This sales display is simple but effective as the colours are vibrant which engages the buyer. The trays that they are displayed in are easy to get to a pen to view. The prices are also easy to see at the bottom of each tray. The brands name is clearly displayed above the compartments. An improvement needed would be that the height of the display for pens could be higher which can be more visible.

This is different as the fragrances are behind a glass door with lots of lighting around them which persuades the buyer to go over and look at the products they are selling. The colours of the products sold by individual owners make the display even stand out more with the use of lighting. The height of the display is good as it is accessible to products.

I really like this display as the woods are there for you to view yourself and see if they are damaged or smooth. The sizes are visible also the cost. The frame of the sales display is modern which has a influence to people viewing the product. The height of the display is good as the wood is accessible. The display is definitely interactive for the customer to view the products.

My own sales display photographs

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This display unit is a vivid orange which stands out. The products are easily accessible to touch and the prices are clear. I think this is a good display unit. Also the sizes of the trays are good ranging from the smallest at the top and the largest at the bottom this and influence the buyer to be more interested to what they are looking at. Also it can make them buy other things rather than just what they came in for.

This display unit is different as the colour influences the buyer to buy the product. Also in this display images from whsmith they have there sticky notes next to another brand post it which are more expensive so buyers are more likely to but the whsmith sticky notes. Also the display is simple as the cost is visible and the notes are vivid colours which stand out from the background they use for there display.

This display is vivid which sells the products very well to customers who walk in as its eye catchy.. These are candles that have been placed together as a group by the shop maybe to try and sell more than one item at a time. Also the display is simple meaning its not to hard to get to the products.

Point of sale display units

The display unit has lights which are effective. The fragrances are on the outside of the glass so you can have a taste of what the product smells like. This is good as it interacts with the customer hopefully wanting to buy the product. The display is safe up to a certain way as the product can be dropped and smash as it’s glass. But the fragrances are out the way of children’s reach.

This is a basic display but effective as the curtains are displayed high which is seen by the human eye. The colour of the curtains stand out also they have added the pillows below maybe to show you what's else is in the range so you may but it or just to fill the display unit up.

This is a good and bad display unit as the good thing is that its got lots of customer choices also it interactive so they can take them off the hook and see them. The bad display about this is that there may be to much on the display which could confuse people.

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Point of Sales Displays

This display is clever as if you walked into the shop the word ‘ SALE ’ in big red letters is effective also having the products hanging in the air can introduce the range to the customers. Also having the curtains in the background which allow the customer to interact with is a good way to sell the product.

I really like this displays the products in this case locks and door numbers are visible as the background, is dark and dull which can allow the products which are gold and silver to stand out. he hooks that they are on can allow the customer to feel and see the cut of object. This display is

unique as you can touch the curtain rails and see the shapes . The stand is simple but effective for the customer to view the objects they are looking at. Also the prices are visible next to the product.

This is a charity shop display which is effective as it displays the products they are selling very well in the window. In my opinion I’m not bothered to what they are selling. To me it is the display itself the shape of it how it has a open view. By this I mean you can see through it to other products in the shop.

This is brilliant display unit as it represents the keys in a way that the colour of the display background can show the products to the customer in a way that they would want o walk up and touch the keys and see the styles they would want. The display is basic but effective as the hooks display the keys with an area where the are stored underneath.

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Old spice use different advertisement posters and speeches such as ‘MANO A MANO’ this can encourage younger people to realize if they use this product they may turn into a man.I think that the old spice is encourages younger people from the start of there forties until about there twenty's when they are a man. I think that the customer range for this product is about 30-40 yrs old.

Mr Natty uses different methods to advertise such as using old fashioned moustaches to represent there logo this can engage people to see different but modern looks they can have with there facial hair.. The new advert for Mr Natty has a difference in the nationality of person. Maybe the industry is trying to sell there product more so there looking at the different age groups and cultures of people. I think Mr Natty is aimed for men around 20-30 yrs old as they may be looking for different styles for there facial hair.

Lynx have many different advertising skills such as creating videos which can make people think that if they use lynx they could get women chasing them as shown in the photograph. Lynx create videos that they sell to the TV industry which go on national TV. This has an effect on the selling costs.Lynx is a powerful brand which is based around men between 12-30 yrs, that are trying to attract. Also certain images, that Lynx use can make people think that, that could be me.

Fish are a old and new fashion hairdressers which style men and women hairs. In opinion they are a hairdressers for middle age people that like to have different hair styles beside the normal trim at the barbers.They use famous people to advertise there name so they can get business. I think fish are used by men around 16-40 yrs.

Companies Research

HackettLondon

Point of SalesHackett are a old company that advertise in men's grooming. The company uses old fashion photographs which are mainly business people. The company in my opinion is trying to advertise to people that go to work in a suit. The age group for this company grooming I would say is people around 20-40 yr olds.

L ‘ Oreal use different advertising methods such as TV adverts and images in there shops which talk about age concern. This appeals to old aged Men and Women which have bad skin care. The adverts pulls people in as they explain that they are professional people that can control problems with skin care. I think that L ‘oreal is aimed for men aged 16-40 as they have sensitive products for older peoples skin care.

Jeremy Hackett and Ashley Lloyd-Jennings met in the Portobello Road, West London both combing the market for good second-hand traditional British men’s clothing. A business partnership soon started with a small stall in Portobello themselves, selling on the clothing after cleaning and repairs.Hackett's foundation happened in 1983 and is still selling, creating loads of stores world wide in 15 different countries such as, Great Britain, Germany and France for business.Hackett has a lot of history behind its name and has been created clothes for men and women and accessories.

My chosen brand : Hackett

Hackett today now sell a children's wear. Which from their advertisement can persuade family's to dress their little kids in Hackett wear. The advert ‘Little Britons’ can appeal to family's that there are maybe big business men inside there little sons waiting to grow up.

Hackett, the British upmarket gentlemen's clothing store with branches around the world is known to be organised and have a chain of business.Why Wear Hackett?Men may wear Hackett because they either find it a good menswear shop for clothes and fragrances or that it’s a good make for if you worked in a business making them feel smart and intelligent.Who Wear Hackett ?I think Hackett are mainly worn by men that are people that wear suits that work for a business mainly aged around 20-35yrs

HackettLondonHackett

Brief:Design a new point of sale display unit for a male grooming company. The unit must display at least 1 product from their range and must clearly identify the brand. Possible brands are Old spice, Fish, L’Oreal men expert, Mr Natty and Hackett.

Situation :Hackett has a high price range that may be excessive for people. But Hackett have brought out a new children's clothing range which this shows they are trying to change there target audience. Also on TV you don’t see a lot of advertisement for Hackett men aftershaves or other products.

Solution :In my opinion to create a sales display should still resemble the old fashioned antique look Hackett try to show pride in when selling there product. But, there point of sale still shows and resembles the old style of Hackett in black and white.

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Task Analysis

Position of product / Environment :

I think that Hackett would use a differentangle of positioning their product such as having the sales display either facing towards the customer as they walk towards it or so that the product is at an angle that may interest the customer. Also if the product is coloured the positioning of the product has got to be laid out carefully such as the light from the shop could make the glass bottles twinkle which stands out more.

Manufacturing :The sales display could be easy to make as it could come as a kit so that it save packaging so the store has to build it themselves. Also the amount of time it takes to produce the stand for the product has got to show a profit on there sales effect.

Purpose :I think that Hackett have a more distinctive classic style approach to selling there products. There sale displays should show the old classic appearance but with a modern touch to them ever so slightly. Also the purpose of the sale display is to attract the customer either that being that the area of the sale display has a slight aroma of the fragrance or that it stands out more than other displays.Cost :The cost of the item that the sales display holds should resemble the prices of priced Hackett men fragrances. But what I think that the sale display should show is an expensive classy look so that it appeals to the nature of the product.

Sustainability : The sales display materials must be recyclable so that its good for the environment. Also the materials must be long lasting because of the use of the sales display containing the product which will be touched regularly. The sales display must be sustainable for people touching it meaning that it doesn’t break during use.

User-friendly :The sales display must be easy to use so that the product can be easy to get to and stored in a safe place so it doesn’t fall and break. Also to make sure the sale display has a simple but effective design that contains the product that the customer can access well.

Social media :Hackett have different types of social media adverts. First they use adverts on TV which resemble mainly middle aged men around 20-30 yrs which can have an impact on the viewers at home. Also different places for advertisement are areas such as, Facebook, sides of a website such as eBay .

Size :A point of sale display unit needs to large and different to stand out from all the other brands on the market. Also the size should be all used for the product use only either with shelf's, stands or a tester station to one side on the product.

Material :Hackett is a high class brand which should display a high quality of materials. I would think Hackett would use high class wood and glass as they are a expensive brand that have a quality to there designs. I would of thought that the materials should be bio-degradable. Also the materials should look expensive but not cost !

Functions :On the display unit it could have an interactive display such as you have to twist the handles to open up little doors which have the fragrance in them. Or it could have a spray that you have to press yourself. Also it could have a lighting system that could be eye catchy on the display also on the product the bottle could be glow in the dark material. which sprays it onto your clothes, but it has to be under eye level for health and safety reasons. Hackett mainly use a simple display.

Safety :I think this Is the most important as the display should be eye level to stand out but not have any parts of it sticking out. Al so when the user try's and touches the stand they shouldn’t injury themselves in anyway possible. The display should be solid so if it got pushed it wouldn’t fall over and hurt anyone.

The past :The look of the company for every company that sells men's fragrance change over time. Meaning that the style of there sale displays change due to the look and style of the products shape. Also the target audience has been for men around 30 years old as the adverts always show men with beards or facial hair.The future :The future for Hackett men's fragrances are very bright I believe. The target audience can change so that the age for advertisement for men could be for 20-30 years of age. This could be created by adverts using younger men models to influence a younger generation. Also the products could become more affordable but don’t defeat the objective of Hackett being a high classy London brand.

HackettLondon

Environment

How it works

Difference from other

displays

Suitable for humans

use

Social network

sites

Adverts

QR reader scan

Sides of

website

Angle to

attract

Towards the

customers

Injury free

Smooth

No sharp edges

Recyclable

Store ( Men )

Simple design

Easy to operate

Sell the product

Engages

Water

Fire

Spray cards

Twist handles

Display fits with Product

size

Purpose + Sale

Bio- degradabl

e

Acrylic

Glass

Wood

Appearance

Theme

Word play

Colour

Modern

Manufacture price

Affordable

Expensive

Ready built

Time

Easy to

make

Material

Recyclable

Advertising

Product

Audience

Target Audienc

e

Look of compan

y

Product

Task Analysis diagram

Hackett Display

Unit

Size

Materials

Aesthetics

SafetyPurpose

Future

User- friendly

Sustainability

Functions

Manufacturing

Cost

PastEnvironme

nt

Ergonomics

Position of product

Social media

HackettLondon

L – logical / reasons for it. ( design + use ) I – illogical / position of the display to be clearN- need / PurposeK- keep / DecisionS- scrap / DecisionF- form vs. function / look nice and work wellX- x factor / difference

Basically the link fx effect is establishing a need for the point of sale unit. I found relevant information on all of the links fx effects which I have used in my research to find out specific details on work works well and doesn’t work well in a men’s sales display.

Logical : : The brand of the product should be clearly displayed so that the customer knows what he or she is looking exactly at. :A example of the product should be clearly represented in the display to show the customer what they are looking at i.e. the shape of the bottle and name. So maybe they can go home and research it.: The price of the product must be clearly presented either in front of the display so it stands out. But, sometimes the price being near the product display can put customers off viewing it.: The position of the display should be represented clearly. But in a store if you want that product to stand out but needs to be near the fragrance men's else you could position it on the aisle facing the customers walking through. But if its around the particular brand Hackett clothing the fragrance needs to be different colours to stand out from the clothing parts. : The sales display in general needs to be clearly represented as one of the main points of selling.: The sale point needs to be eye level meaning the actual product needs to be eye level. But the stand could be higher to stand out above other sale points displaying other products.: Also the sales display could be near the tills which could persuade customers today the product whilst waiting to pay for others. : The sales display must be clearly labelled the brand so customers know hat they are looking at.: Also samples that customers can try and take can persuade them to buy the [product. On the sale display pieces of paper could be laid out with scented fragrance covered on them for the customer to take with the brand name on the paper so they can remember what hey tried.: The sample product must be attached or linked to the display just if someone decides to walk off with the fragrance. But, it could be alarmed in the product itself with a meter alarm so, so many metres the fragrance sends a alarm.:The display should be 100 % honest as if the customer was to buy the product it must be the brand that’s on the display and the correct price not being overcharged.:The sales display must have some sort of interactivity for the customers as easy as a simple spray tester. This can persuade the customer to buy the product.

llogical :The sales display must be put somewhere the customer can see it clearly. The size of the display should be big enough so that it stands out. But also make sure that the display isn’t to big for the product that you are trying to sell. As people may be distracted by the sale display design rather than the product your trying to sell.Where you sell the item should be either related to what the item is so a men's fragrance should be sold in a store either with men's clothing or fragrances.Expecting the unexpecting meaning that the display could be unique and much different in the way that it presented to the customer either being eye catchy or bold and stylish.Different interactive techniques such as spray onto a piece of paper isn’t a good sale technique as it is not what you will smell like. The customer would need to spray it onto themselves to get the full smell of the fragrance.Samples can be a bad idea as people could just take one for the sake of it and never use it. I you do have samples on your display the paper or sticks could have the company name on them so the customer could still remember what the fragrance was.Being interactive can lead to you selling to much of the product rather than selling little hints of it so the customer may be persuaded to go back.

Links Fx Effect

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Links Fx effect

Need : : The sales display must have the brand on it so that the customer knows what he or she is looking at. This is a simple but effective and main piece of information that must be added to the sales display unit. : The stand must be eye catchy to persuade the customer to look and see that sales display exists. Also that customers acknowledge the brands name clearly displayed either on the top of the sales display or around the sides. Lights can be used to be more eye catchy.: Also the sale display should attract men as they are the target audience. But women buy men's fragrances normally so the sale display should be both unisex display.: Also different images can attract people such as male or women models displaying the product on the display mainly around the top of the display or the sides.: The stand must resemble and reflect the product which is men's fragrance.: The product must be safe meaning the materials used to create the display must be either smooth if there wood or if its glass it can have a protective layer on top of it.: Lastly, security can be a issue as if the products attached to the display it can put people off of the display.

Keep :I would probably keep the simple old fashioned look that Hackett try to represent there work as. I would use glass and wood. But to make it even better I could create a rusty effect created by using metals or stones or even a waterfall.

Scrap :I would probably scrap the price range of their products to make it more affordable. Also parts of their sale techniques such as the interactive parts. I would probably create a new vision for sale display units. Certain materials such as glass and wood I may consider scraping as they area heavy dense look. Also they don’t allow the stand to stand out to customers.

Form Vs Function :The design must engage the customers by looking well presented and work well if it had an interactive design. Such as a light or a music stand to engage the customer.Something that you like must be liked by others because at the end of the day it will be you selling to the customers not the other way around. It should be inventive but it will not defeat the classic Hackett look.

X factor : What can it do differently than other sale display units ?The sale display could have a water technique added to it. Or it could have a light instalment which can have an interest to customers views. This would all have an effect on the interactive features that the display will have,

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Access FM

Aesthetics : What will the product look like ?The point of sale display should modern but resemble the classic look of Hackett. Also it should show the brand of the product clearly represented. The shapes can be an inventive approach as you can changed the display unit to match the product or make it completely different so the product stands out more than the display. The style of the point of sale should have the colours of Hackett which are grey, black and white. The material can be material that absorbs the smell also the design of the display could consume different shapes that appeal to the theme of the product. The material can be different throughout the display as the base where the display main unit is could be glass or wood where the frame of the display could be metal or aluminium to save on money and covered in table cloth design that resemble Hackett.

Cost : The cost of the design should resemble the price of the product but shouldn’t be so expensive that the materials coast hundreds. The display should in a way out perform the product colours and style, The display should be eye catchy for the customer so the material needs to stand out. Hackett don’t use vibrant colours for there display so my display needs to stand out without being vivid. Also the material should be recyclable as this can reduce the cost of manufacturing. The materials used should make customers that have a obsession either with fashion or with style should look at it straight away.

Customer :The sales display must make the customer feel that, that product for men aftershave they must have. The sales point must engage the customer pulling them over to view the display and try the product on their skin. The sales display should be looking to engage women as well as Men as usually women buy means aftershaves. The display should stand out to the customer. I can do this buy either by design a multi coloured display using colours that Hackett use such as grey, black and white and pout them together to create a unique background on the display unit.

Environment :Where the sale display is placed in a shop technically decides whether you sell the product. The display should come to life which engages the customer. Certain shops such as John Lewis are a great place to display the product as they are a trended classic shop. Shops such as Next, don’t give out the vibrant classic feel in there display unit as where John Lewis do. The product should be clearly displayed also the display could be accessible as a 360 angle display so it opens a wide angle of the shop up for customers to see it.

Safety : The display should and always be safe for the customer as when they go to handle the product to touch it on they should get caught or injured by the display. So the set out i.e. layout of the display needs to be thought out extremely carefully as people could accidently touch something and get a injury. Also the sales display shouldn’t be a height so that children can reach in and try the aftershave as it can damage there skin also they could destroy the display. After , all the brand Hackett is only and mainly for men around 20-30 yrs. Also the product should or can be attached to a wire so that it doesn’t get robbed. If the product did get robbed the display could get damaged so you may needed to reconsider the materials so that if they break they won't harm any other customers.

A- AestheticsC- CostC- CustomerE- EnvironmentS- SafetyS- SizeF- FunctionM-Material.

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Access FM

Size : The height of the display should be eye level to the customer age you are trying sell to. This doesn’t encourage children to try and look at the display as they may not be able to see it. Also the display could be massive or small it depends on the product size. But, in a shop you don’t see massive display units for products, normally they are simple but modern effective display. The display should stand out to the customer, also it should be made suitable for the human body. ( Anthropartmetrics. ) So the display should be suitable for a human to view the product in the display without injury.

Function :The display should show and relate to the product its selling this shows how good the product looks. Also you could have a tester station where they can try out the product. Or it could have lights that are underneath the product and the rest of the product is dull so it stands out more than the display. Also the difference between other displays make a huge difference in your selling costs as more people like the look of your product sop they buy it rather than looking at other sale display selling products that may be the same as yours but it was your display that took an eye catchy approach to them.

Material :The way the display is laid out can be used using different materials such as the base of the display could be wood and the top of it could be covered in velvet to give an classy approach. After all Hackett are a classic classy brand. Also the cost of the materials should be expensive as it can decrease your total profit. Also the display could have materials that absorb the scent of the product so it can spread through the store. Also the tester strips could be made from velvet or another cloth material that can absorb the smell so when the customer takes it way they can still smell the product and think I really like that and buy it. If they weren't able to remember the brand the name Hackett can be placed on the material. Materials allow display to be unique and tell a story of how there men's fragrance is the best smell around.

HackettLondon

Research Plan Design

Time plan

Questionnaire : I am going to conduct a research on what makes a good sales display. I am going document information from custormers,shops and company's to find out what they think makes a good sale display. The relevant information will be displayed in a bar chart or line graph. I will conduct my research either up London in Bond Street where there are expensive shops as Hackett is a expensive brand. There I will ask customers that go into shops such as Calvin Klein and Armani.Market Research :My market research will be analysed by finding information from relevant brands that sell high class men's fragrance. I will want to know what brands are doing what in there sale display that are enabling them to sell more and where my brand is on the market and other brands that match mine. My research will be of, Price range. Customer age, Interaction parts, Product advertisement.

Competitive products :To find out this specific information about other brands displays I am going to conduct a research table that shows 10 brands that I feel have good sale display materials, advertisement, customer age and Fragrance cost range. I will speak to shop owner to find out this information.Person and product

interaction:This I am able to what different display do different jobs. Where some may have a spray tester or another may have a button you have to press to smell the product. These can all be shown on a display unit that can have an effect on the customer to engage them. The colour of the display could make them stay longer at the display interacting with the fragrance,

Environmental snapshots :My research for this topic will be specific to find what safety aspects the sales display is placed in, in its environment. Such as, I want to find out whether the floors are slippery so just in case the display fell over I can added rubber feet to the bottom of the display to make sure its doesn't move. Also the height of the display compared to other shops display needs to compatible against them. Also where the display is placed in the shop needs to be facing towards the customers to be eye catchy.

Customer Profiling :It is important that I find out everything I need to know about my customer such as , how much money they have, where do they shop, hats there aspects on display techniques, what job they have, what car they have, how old they are, what fashion clothes do they wear. All this research can provide me with answers about how

Brand Profiling :I need to research my brands Hackett that I am going to produce a sales display. In which I will find out history of the company and relevant information of, colours,custormer age,advertsing and represent this in a timeline prices. This information will help me to get an overall aspect of the company when I go to develop the look and style of the men’s sale display.

Moodboard : The mood board will consist of images that relate to different colours , shapes , materials and products that relate to what brand I have chosen i.e. Hackett. This will consist of different colours such as blacks ,browns ,grey and white. Also different material textures that will show the classic style look that Hackett show in there displayed work.

First Handling Design Analysis :This is important as it shows me what display look like on the market and I am able to gather information from customers that visit the display and access FM them to see which display works best for men's fragrance.

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Further Research Plan Moodboard

Materials Shapes

Colours

Products

Elements

This shows me what different materials,shapes,colours and products I could use to create a sales display. This mood board allows me to see different materials that customers are attracted by. Also the shape of the display and its interactivity with the products. I think that this research opens up a wide range ideas that can be put together and developed to create a new design for sale displays. From the research I will most likely use glass, acrylic and metal. The shapes that I would use will consist of circles,traingles and rectangles. The colours need to be vivid to engage customers but don’t over style the look of Hackett. I would like to use water in my display as it would be different and could make my display be more engaging and interactive for customers.

Top three findings that I found relevant is that the shapes could be circular and rectangle, the colours need to be black, grey and white. Also the materials can be wood, glass and acrylic but still show the Hackett classy look.

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Brand Profiling I am going to find out Hackett’s company information from when they first started advertising till todays date where they have changed there colour,displays,custormer aims of advertising.

Hackett Heritage

Jeremy Hackett and Ashley Lloyd-Jennings meet in the Portobello Road, West London both combing the market for good second-hand traditional British men’s clothing. A business partnership is soon started with a small stall in Portobello themselves, selling on the clothing after cleaning and repairs.

1983Jeremy and Ashley open up there first store called ‘Hackett'. They now start to sell British classic clothing and accessories.

1985Jeremy finds that it is time to manufacture from new instead of using second hand clothing. The range they have produced was to create new bold uses of colours, patterns and presenting a new fresh design on British fashion.1986In 1986 they open up other shops for styles such as, shirts and ties,tailoring,formalwear shop and a sportswear shop. Known as ‘Hackett Cross’

1987Hackett become involved in Polo. This is where there casual polo shirts and t-shirts get developed and the colours soon appear of,red,blue,green,yellow and pink.

1979

1989Hackett start to attract Spanish customers as they a open a shop in Madrid. This provides Hackett with a positive attitude to there brand.

1988Hackett start to advertise in two small ways by displaying images of there products on London buses and advertising in shop windows.

1992They attract a man called Alfred Dunhill who buys a majority of the shares and supports Hackett to stay open.1993Become the first sponsor of Goodwood festival speed.

1994‘Le style anglais’ becomes the nest step in Paris, France opening a new tailoring shop.1995When customer start to ask about a children's range Hackett first product there first children's range called ‘Essential British1997Hackket embark on a long term sponsorship of the England Rugby Football creating a special first ever teams suit.

1999Hackett start to make tweed clothes and advertise in a magazine called ‘Horse and Hound’

2000Hackett then use a spaniel rescued from batterseas dog home which models and make a campaign of introducing Hackett's clothing2002Jonny Wilkinson becomes the new face of Hackett advertising there sportswear.

2003England win the rugby world cup and appear on a London bus displaying their Hackket suits to the nation.2005They become sponsors of Aston martin racing.

2006Investors gather in Sloane square to review the progress of Hackett Company.2009Hackett expand into Paris displaying a new range on international tennis and finally snow polo.

2011Hackett then open two stores in Germany.

As you can from the timeline that Hackket created a new fashion and British style. They created different colours which I can use in my display. Also advertising techniques which allowed them to create there business in other countries such as using Johnny English as there sponsor when they created there sports range.. Today I still think that they are trying to change the way fashion is represented and displayed in stores.

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Brand Profiling Test strips

These are some samples that I picked up in John Lewis and boots of test strips that company's produce for there customer when trying a fragrance. As you can that all of the test strips have the brand on them. Also these are well known brands as you can see that the colouring is mainly black, gold and white. Apart from Hugo,calivn Klein and Tom Ford their test strips are either shaped or coloured differently which appeals and stands out more to the customer.

This is my favourite test strip which I found interesting as the image is a dark green blue colour. Where the foreground is a light blue it enhances the image of the product to be clearly. Also the products name is clear which is an important feature of creating a sales display. The material of the test strip was made from card this is a great test strip as the image of the product really stands out also the brand name is clear.

From this page I have found that the tester strips aren’t the most important parts of the display but can be eye catchy for the customer when looking at the fragrance and trying it out. I found that they had good colouring, shape and all displayed the brands name on them for advertising.

HackettLondon

Customer Profiling The mood board shows the type of customer that I think maybe interested in the Hackett range. The customer could either be interested in money,watches,cars,houses,fashion as it describes the customer well as a classic person that links well with Hackett. The customer must like classy classic clothes and like to look smart and intelligent. This information's is relevant as it will help me with further research .

From this information I found that my customer would be interested in watches,cars,phone and suits. The brand Hackett isn’t just a brand it is an art work that has been developing since the day it opened in 1979 . I that changes it colours and styles making them more bold. For this information that I found makes me believe that the customer must be a classic classy man.

HackettLondon

First Hand Existing Design AnalysisFrom this research I will be able to find different styles of men's engage displays that interact with the customer. This will show me which designs work best. To find out this data I have taken 10 images and access FM this will give me an influence to what designs work best in stores.

This display has good range of colours. You see this by the product colours. The display is a vivid light effect which works as the actual display is dull. The glass used reflects the product well into the store. The cost of the display is probably quite expensive as the display is large. Also the display probably interests younger people than its actually target audience as of the bright light and the tester easily to reach. The function of the display I to get the customer to interact with the product tester. The display in general is rather safe as there is no where that the customer could injury themselves. The customer age f0r this display would be around 16-30

This display has good colour scheme. This is a weird and completely different design. As you can see that the display is not that clear. But, then again the sale display does interact extremely better than other displays. The cost of the display would be very cheap as the fragrance is easily stored in the aluminium tubes. The fragrance is easily accessible. This display mainly interest people that are walking around other fragrances. The main function purpose of this display is too get the customer interacting with it. The display is safe as there are no edges that a customer could injury themselves on. The customer age f0r this display would be around 16-25

This display has good range of vivid colours. The display shows the brand name extremely clear also the logo helps a customer to notice the brand. The display is a small unit but effective. The cost of the display is extremely cheap as its made of plastic so its probably vacuum formed. The target range customer is probably around 20-30 yrs. The display is not so interactive. The cost of the display is probably around 20-40 pounds to build as its easy to manufacture in a vacuum former. The display has no function in reality but simple design by holding the products is simple but effective. The display is safe but the products could be held onto the tray display better.

This display has no vibrant colours but the image on the wall engages the customers to look at the sale display and interact with the fragrance. Also the brand name is clear above the image that allows customers to know what brand it is. The cost of the display looks quite expensive as it is a black vinyl colour over the wall. With display cabinets on each side. The customers age for this is probably around 20-30 yrs. The Display has an interactive function that the products can touch and use the product. The display is extremely safe as the products are on shelves. The display is organised very neatly as the lighting on the shelves engages the customer and the products are easy to reach .

I found that the display needs to have a good range of colours. Also the brands name clearly displayed. Lastly, it will need to have some sort of interactive function for the customer.

HackettLondon

This display has no vibrant colours. The colour scheme is mainly gold, and black. The brand name and logo is displayed extremely clear. The gold on the black really stands out. The cost of the display is probably expensive as it is big and the materials used cost money. The display engages men around 20-30 yrs. The function is to allow customers to view the images on the back wall and engage them to try the products on the table. The display for the products is basic but in my opinion has a lot of objects in one place at a time. The display is rather safe as the table is stable and the floor is not slippery.

This display has mainly red and green colours that engage the customers. The brand name is displayed clearly above the products. The lighting helps to shows the name and the products otherwise the display could be quite dull. It would probably engage male customers around 18-30 yrs. The display is safe as it has no sharp materials also the sale display is in eye line for the customer. The display is based around other brands. Supposing that the display stands out more than the other displays.

This display engages very well with the customer as it has vibrant colours and the brand name is highlighted around light extremely clear. I would think that as it is Ralph the display probably looks expensive but doesn't cost so much. The display materials are glass and metal. These materials fit in well with Ralph designs of there products. The products show more detail which the colours serve the engaging interactive part of this display. The customer age for this display would be around 17-30.The display has a good sale approach to customers. The display is on the isle visible for customer sight. The colours as vivid. The colour scheme bleb and black works well. The display clearly shows which products are for men and women. The image also interests the customer as the brand name is clearly represented on it in white on a black background. The materials are safe for customer use. The customer age for this display would be around 18-35.

This display revels different brands in a row in the men's section in House of Fraser. The display is laid out clearly with the brand names up top in the view sight of customers walking around the shop. This display is great as I have different brands in a row and I can see that Ralph have the most colour brightness. Where the others have used suite colours that don’t stand out so much but still for fill display purpose. The materials are safe as they have used smooth cut glass only. The customer age would be about 20-30.

This display has its brand name clearly on the image up the to. The colours which are purple and black are dark which link with the image. The light function in the background enables the products to shine out from the display. Also the customer age for this band would be around 20-30 yrs as the image shows a young age couple. The materials which are mainly glass and acrylic suite this design very well as the products are spaced along the shelves which engages the customers to look along shelf to shelf.

First Hand Existing Design Analysis

HackettLondon

Person and product interaction

This research shows what customers look for when looking for fragrance. They could choose a display that is vivid or large. After, they would have chosen the display to interact with they investigate how to operate the display to smell the fragrance. Normally of displays today they are either a tester spray or touch something to get the smell or even turn a button on and off to operate a system that allows the fragrance to spray.From what I saw at certain shops such as, John Lewis a large department store for fragrances. I was able to se that mainly Women buy men's fragrances. But how they try the smell is all different. Some spray it into the air, some spray it onto there skin. Also some use the tester stick and some look at the display first.

Tester spray paper

Spray in the air

Spray onto own skin

Look at display before interactivity

Interactive buttons

People that spray on the paper

MaleFemaleOther

As you can see that 10 % of male and 35 % female spray it on paper. But, around half sad that they would use another method of testing the paper.

People that spray onto there skin

MaleFemaleOther

As you can see that around 40 % male and 18 % female spray it onto there own skin when trying a fragrance. The rest is around 42 % that choose another method.

Do you enjoy in-teractive buttons

WomenMenOther

As you can see that 15 % of Women and 35 % of men enjoy interactive buttons. Where as 50 % said they wouldn’t be bothered by them or they don’t like them at all.

Look at the display before using the

product MenWomenOther

As you can see that 45 % of Men look at the display before use and 50 % of Women. While 5 % choose otherwise. So from this I can see that the display sells the product first rather than the product before display.

Spray product into the air

WomenMenOther

From this data I am able to see that 25 % of women and 20 % of Men spray the product into the air before use. Around 55 % say other use for display.

Conclusion :As you can see that more men and women look at the display before the product. This tells me that the sale display needs to be eye catchy this will be made through the access FM data that I have collected on customer and brand profiling. Also that people enjoy interactive points that they can try the product but in a different way rather than spraying the product on there skin or in the air.

I found that the men seem to be the most interactive lot. Where women like to look at the display and brands name before interaction.

HackettLondon

Yes No Yes No Yes No Yes Yes Yes No Yes Yes Yes No Yes No Yes No Yes No No No Yes Yes

Yes No Yes Yes

Yes No Yes No

No Yes Yes No

Yes No Yes Yes

Paco Rabanne 20-30 yrs

There are only about half that have lighting or sound effects on there display. This research is helpful as I am able to see that interactive buttons have not been created on a display as such and I need to think about where I can develop my designs of a sales display from.

This table shows me what different brands choose to engage customer ages. As you can se that all the brands are aiming for over 20yrs as they are trying to appeal for middle aged men. These brands are expensive so maybe having a high customer age makes the public think that the brand is expensive and trendy. Also this market research allows me to see what brands aim for customer ages, this helps me with the design of my further development of making a sales display choosing colours and materials.

Market ResearchI will create charts and tables that shows at least 10 brands including Hackket London which shows the price range, where they place there brands advertisement , what different interaction parts they have, also what customer age they target for and last where they display there brand.. This research will be conducted in graph’s and table which will display the information clearly and will be easier for me to conduct relevant information that I can use for my own sales display.

Price Range of most expensive Fragrence comparison

Ralph Lauren

Viktor and Rolf

Paco Rabanne Tom Ford

Old Spice Ben Sherman

Gant Hackett London

Paul Smith Ted Baker

Ralph Lauren £45-60Viktor and Rolf £20-40Paco Rabanne £30-45Tom Ford £15-30Old Spice £30-60Ben Sherman £10-30Gant £20-45Hackett London £25-50Paul Smith £15-30Ted Baker £20-35

This pie chart shows me the 10 brands that I picked. I have researched what branded men's fragrance cost more and completed a pie chart to show the data. I have done this to find out what brands have more expensive products and why in my further research is it that they have a better, interactive quality maybe it is that they have a better customer selling point of view. As you can see that Ralph Lauren have the most expensive fragrance and Hackett is around middle class for price range. This tells me that maybe Hackett show more pride in there clothing range rather than there fragrance sale displays.

Ralph Lauren20-30yrs

Viktor and Rolf 20-30yrsTom Ford 20-40yrsOld Spice 25-40yrs

Ben Sherman 20-40yrs

Gant 20-40yrs

Hackett London 20yrsPaul Smith 20yrsTed Baker 20yrs

Tester spray paper

CustormerSpray in the air

Interactive buttons

Sound/ lighting Visual effect

Ralph Lauren

Viktor and Rolf

Paco Rabanne

Tom Ford

Old Spice

Ben Sherman

Gant

Hackett London

Paul Smith

Ted Baker

This table shows me that certain brands have different advertisement. I am able to see that only ted Baker has a glass cabinet that the products are displayed in. Where everyone has a piece of paper for the customer to spray onto the smell the fragrance.

HackettLondon

Market ResearchBrands

Where is a men’s display for aftershave is available from ?

Men's clothing section

Men’s fragrances department

Near Tills in a store Entrance of

storeRalph Lauren

Viktor and Rolf

Paco Rabanne

Tom Ford

Old Spice

Ben Sherman

Gant

Hackett

Paul Smith

Ted Baker

This table shows me data of where certain brands display there fragrances in a shop. I am able to see that most brands advertsie a sales display for a men's fragrance near the clothing section. Maybe this is done to make the customer feel they need to but the aftershave as well as the clothing. Also, every brand apart from old spice has a advertisement for a men's aftershave in the fragrance department. From my other research I found out is that most of these brands have put there men's and women's fragrances together to advertise more and make more profit. Also, there are only a couple of brands that sell there fragrance near the tills in the store. This is a great advertisement as it means that when it comes to sales the queues will be waiting in line and the fragrances will be some of the products they see. This can persuade them to buy the product. Only, Ralph, Ben Sherman and Hackett advertsie men's fragrances at the entrance of there stores. This a good selling technique as it can introduce the product to the customer before entering the store. Every brand has a online advertisement for men's fragrances this is a good selling technique as it shows the different availability of products they sell over a wide range of stores. This can also be used as a selling opportunity of selling other products such as clothing and accessories.

Yes Yes No Yes Yes Yes Yes Yes No Yes Yes Yes No No Yes No Yes No No Yes No No No No Yes

Yes Yes No Yes Yes

No Yes Yes No Yes

Online advertisement

No Yes No Yes Yes No Yes Yes No

Yes No Yes Yes No Yes

HackettLondon

Market ResearchThis table will show me what different advertisement each brand has on marketing ranging from, Magazines, Websites, TV and Newspapers. I have conducted a research table of the same ten brands that I have researched all my data on and represented in tables and charts.

Magazines Internet TVNewspapersBrands

1) Ralph Lauren

2) Viktor and Rolf

3) Tom Ford

4) Old Spice

5) Ben Sherman

6) Gant

7) Hackett London

8) Paul Smith

9) Ted Baker

10)Paco Rabanne

No No Yes Yes Yes No Yes No No No Yes No No No Yes No Yes No Yes No No No Yes No Yes Yes Yes No Yes No Yes No Yes Yes Yes No

This is the table of results shows me different brands including my own Hackett. I have gathered information of where these brands advertise there company mainly only looking for men’s fragrance. As you can see that only Ralph Lauren advertise on TV this shows that they have a different strategy of advertisement compared with other companies. Also all brands can be found on the internet advertising there products. All of these brands had a men's fragrance and all had different colours and shapes and backgrounds on there website for advertisement. Newspapers have rarely any fashion advertisement but normally around certain holidays brands put adverts in sometimes 1 -2 pages that advertise there brand either selling clothing or fragrance. Magazines is a major aspect for men fragrances as there are certain fashion magazines for men such as ‘GQ’ men's fashion. I know that this magazine displays an advertisement for fragrances as certain brands have decorated pages filled with samples of the fragrance and information about there product and brands. This information has been helpful as it has helped me conduct a positive research about other brands and explain why certain brands do better in the market.

Yes No Yes No

Overall, form the research I found that from each research part that the cost of the fragrance can engage customers. Also the sales display needs to be eye catchy for 20-30 year old customers. Also that the display must have some interactive functions that the customer can touch to try the fragrance. This seems to help with the profit of that brand when selling. Next, the display is usually found in the men’s section of clothing, near the tills and online. When I did my research not many brands had their display by the entrance and exit of the store. Last, the advertisement of brands men's fragrance s where displayed mainly in magazines, internet. Not many where advertised on TV and newspapers.

HackettLondon

Competitive ProductsThese are some company's that I feel have a good sale display, market advertising, product shape and customer age appeal. I will research materials, advertising, customer age and product shape to find out what works best on customers.

1 ) Ralph Lauren

Sale Display Materials Market Advertising Customer age Fragrance cost

2) Viktor and Rolf Metal and Glass 20-30 £45-60

3 ) Paco Rabanne Metal Men magazines 20-30 £ 40-75

4) Tom Ford Metal and Glass Magazines Men 20-30 £50-75

5 ) Old Spice Plastic and Wood TV adverts 30-40 £20

6) Ben Sherman Wood and Glass TV and Magazines 20 -40 £ 20-40

7) Gant Wood and Glass Magazines 20-40 £20-40

8) Hackett London

9 ) Paul Smith

10) Ted Baker

Wood, glass and acrylic Side of websites and Magazines 20 + £ 20-40

Metal and Glass

Glass Magazines 20 + £15-40

As you can see that most brands have a wooden and glass effect to there display. Also there adverts show the products mainly on TV and website and magazines. Their main customer age is around mid twenty's and the product costs are £ 20-50 . All this information will help me process a sales display. The price of the fragrance is important as I do and don't want to make the display stand out more than the product they are trying to sell.

Wood and glass Magazines and side of websites 20+ £10-45

Adverts on TV , magazines Mid Twenty’s £30-40

Magazines

From this tables research I saw that mainly glass, wood and plastic where used as materials in a display. Also that the advertising was mainly in Magazines and TV. The customer age for each brands seemed to aimed for 20-30 year olds.

HackettLondon

Environmental snapshots

This will be photographs of area where men's fragrance displays are placed in shops and what shops sell certain expensive brands that help me to see what type of customers goes to which shops to find a men's fragrance.

This display ‘ Jean Paul’ is in a great position in as shop as it can interact with the customer as the walk past. The display safe as its been placed around non-slippery floor. Also the display has a solid base fixed to the ground. The height of the display is eye level but the materials used are smooth so it stops customer injury. This display is compatible against other displays as it is facing customers walking around where as other displays are in corners surrounded by other branded products.

This photo shows different brands such as, Fred Perry and Ralph Lauren on the isle in customer eye sight. The displays are safe as they are stable and on a non-slippery floor. The height of the displays range from some being eye level and below and some being over eye level. I really like the displays that are over eye level with the brand name above clearly displayed.

This is a range of displays of brands in Boots that are in there own little container doors. The way they are displayed is mainly in a row that is easy to access and see them. Also they are in a safe environment as they are closed doors none of the products can fall out and break. The brands of the products are also displayed visible above each door to tell the customer which door is what brand. This display of men's fragrances are all equal to each other.This display by ‘D AND G’ is in a corner position in the shop which also is on the isle this engages the customers as they are walking along. The display is placed on a stable floor and the materials of the display are strong that hold the products well on the shelves The height of the display is over eye level with the brand name up the top to engage people.

Conclusion : This information that I have conducted will help me to see where branded men's fragrance's are displayed. It will help me to consider the size and the height of the display. This tells me what sale display engages with the customers and where it is placed in the shop. The environmental images how mainly sale displays on the isle of a corner or a row of brands with the branded name clearly labelled on the top of the display. The images I have taken I can use my knowledge of ACCESS FM to evaluate what brands build the best displays and why they do so well in the market. In my market research I will go into further depth of what brands have a better selling point of view to the public.

The sales displays where mainly advertised around the rest of the men's fragrance. But some where around the brands clothing sections.

Safety : As you can see that all the actual products have a stand to sit . So in my evaluation against specification I will say that I researched this after looking at it and found that my display had no thought of product placement positing which is the main priority.

HackettLondon

Questionnaire

1 ) When you go into a men's store is the product sales display for a men's fragrance clear or not ?

2 ) What colours do you think suite Hackett London well ?

3) What stores do you expect Hackett aftershave to be sold in out of these ?

4) Should it be advertised to Men or Women ?

5) Where do you think Hackett advertise ?

6) What type of display materials do you expect Hackett to use ?

7) What type of customer is Hackett advertising to ?

8) What price range do you think Hackett cover ?

9) What look do you expect to achieve when wearing items from the Hackett range.

10) Would you buy Hackett ?

YES NO

GreyBlack

HarrodsJohn

Lewis

Women

House of Fraser

BothMen

TV Magazines Website

PlasticMetalWood

Selfridges

Cinema

BrownWhite

10-20 20-30 30-40 50 +

£0-100 £100-200 £200-300 £300 +

Classic Modern Prep

Yes

Town and country

No

Casual

From this page where I asked the questions I asked relevant questions that showed a understanding of what a sales display should be created from, where it's placed and who could buy the brand Hackett. I used Hackett’s website to create the questions as you will see with the questions such as, What look are Hackett trying to achieve. I used the styles they had on their website.

HackettLondon

The 5 Questionnaire Results that I found most important

1) As you can see from the chart that at least 55 % said that a sales display for men was clear. Where 45% said that it wasn’t. The 45% that said it wasn’t said that there where no colours that stick out also that the brand name wasn’t clear when looking at the produce in a store. From this I can see that making a display with the product name and colours is a major part of customer sales. This research for finding out if the product is clear is important as it helps me to look at other displays in the mean time and investigate where my display should be for. So I can find out the size and height of the display for storing the products on it in a tore.

Is the product clear ?

YES

NO

What materials work best ?

WoodMetalPlastic

2) As you can see from the chart that more people found that wood and plastic works best for Hackett. As they are a high class brand. 40 % people said that wood works well and 20 % metal and last 40 % plastic. So from this I can see that wood and plastic would be good materials to use on the sales display. This research helps me to see what materials work and how I can apply them to a sales display making them safe and secure for the customer to use. Wood and plastic can be good materials used together if they are the correct colouring. But, metal can be used for the frame of the display as it will be stronger and more stable on the floor of a shop.

3) The chart show what colours the public suite Hackket London better for a sales display. White and Grey seem to be the best colours that would suite Hackett best for displaying an fragrance display. 30% said black and 30% said grey. 30% white and 10% brown. These results show me that researching colour schemes will helps me with the overall sale display of selling a product. Colouring is another important factor as it engages the customer to come over a view the display and product. The display should not over do the product so that all the customer can see is the display and not clearly see the product. This research will allow me to understand different colour textures I can use to apply to the materials I will use to create a design a men’s sale display.

What colours suite Hackett London

WhiteGreyBlackBrown

HackettLondon

The 5 Questionnaire Results that I found most important

Where Hackett is advert-ised ?

Magez-ines

TV

Website Cinema

4) This chart tells us what the public think where Hackett are advertised. They only said four options such as, Cinema, TV, website s and mainly magazines. This chart shows that much more people said that it would be advertised in magazines 45% and 5% said TV advertisement . I would have thought as Hackett’s is a classic brand they would really advertise in Magazines. 55% said website and 35% said cinema. This research will help me to find out now that they think that magazines are more of a advertisement place for men's fragrances.

5) The pie chart shows the public voting on sale displays for men's fragrance either being liked only by men or women or even both. As you can see that the public thought that the idea of a sale display was to interact both men and women. This is information allows me to see which customer gender the display should be advertised towards. As you cab see that most of the public said it should be more women and men engage at the same time. As women tend to but men's products.

Should it be advertised towards men and wo-

men ? Yes

No

Both

Overall conclusion:This questionnaire is able to show me answers to questions that have problems when building a sales display for the market. From the pie chart the product must be clear as at least 55% said it was clear but 45% said it wasn’t so I must make it clear. People said that wood works best for Hackett London with a plastic framing. But some people did say metal but I would mainly use metal for the structure and cover it over with another material. Colours such as grey, white and black were voted by the public being eye catchy for Hackett London displays for a men's fragrance. This can be made clearer by using light from the display. Where the product can be advertised can be created on mainly men magazines. This is better advertisement as men buy magazines on fashion clothing and normally men's fragrances are displayed in the mag. The sale display should always be advertised towards both parties men and women. As I know that it is a mans display I'm developing. But, more women buy men's fragrances. From my research In john Lewis for taking environmental photographs I found out that men's displays are advertised by women's so if a man or women goes to buy themselves a fragrance they may think I may get that for my partner.This research has been very helpful and I will consider these changes towards the planning and development of my sales display for a men's fragrance Hackett London.

HackettLondon

As you can see from the first page of my research I gathered information and displayed it in a mood board. I found out different materials,shapes,colors,element and products. The information I found out is that the materials need to be relevant to colours of Hackett so, Black, grey and white. The shapes can be a different but still need to be formal as Hackett are a classy British brand. I was wondering about an element put it may be a safety hazard.

Next , I researched the brand Hackett. I found out that they change they changed there colour scheme to make a brand new British style on the market. Also they discovered different advertising techniques such as having images of their products on London buses and shop windows. Lastly, for the brand research I picked up different branded test strips and looked at the shape, size and colours scheme this will help me with the sales display.

The customer profiling is research where I find out what my customer may be interested in. I provided this information in a picture board. I showed images like modern classy cars, business suits and watches. These objects describe my customer well as a highly classy man.

For first hand design analysis I took pictures of 10 displays in shops such as, John Lewis and House of Fraser. I found out relevant information by using access FM which I found out that most brands use brightly coloured colours and modernised shapes. The sale displays have many different functions that interact with the public such as tester strips, interactive buttons, a spray that they can use to test. But, also I found out that most customers are interested by the brand name and the colours of the displays. Also that customers don’t exactly think about the safety side of a display they are just interested in the brand and what new product is being advertised.

Next, research I found out was what different interaction parts a display has this basically covered but I found out a percentage of men and women who prefer certain interaction quality's to a fragrance display . As I know that women buy men's aftershave more than men buying it for themselves. Overall my research I found out that more people prefer to spray it onto there skin.

My market research was basic information on 10 brands I researched. I found out price range, customer age,advertsing in store and outside of the store, lastly interactivity advertisement. The information led me to believe that a sales display need to be different and must display the brands name clearly.

After, I found competitive brands that appeal to Hackett's quality I found out what price range, customer age, sale display materials and advertisement. This backed up my information from the market research. I found that most displays used wood, glass and acrylic and showed off a high quality look.

I also took some environmental snapshots of sale display in shops on where they are placed wither by a till, on the hall or around the brands section in the shop. This gave me an incite to the size and height and style of a sales display when advertising in a shop.

Last of my research I produced an questionaries' that men and women answered questions about sales display such as the materials, colours and customers. I produced 5 tables that I thought had the best information and analysed them to find that them to find out answers to what makes a good sales display.

All this research I gathered has given me information that will allows me to create a sale display that will fit all these categories of where some sales displays go wrong and go correct.

Summary Of Research :

Safety and modification and results: After producing this information I realized that my design needed more purpose to it. By how it functions and exactly how it displays the product and interactivity.

HackettLondon

Summary Of Research :

Summary

Research

Shapes / Interactivit

y

Colours

Brand

First design

analysis

Test strips

Advertising

Colour Scheme

Brand Profiling

Customer

Profiling

Watches

Money

Classy cars

Black

Grey / White

Wood / GlassCircles

Squares

Expensive cars

Suits

Sun glasses

Watches/ money

Houses

Magazines

Grey/white

Sun glasses

Watches/ money

Test strips

As you can see that black, white and grey are best suited for colour schemes for Hackett. Also that squares and circles would be great shapes for the sale display. Last wood and glass would be good materials for Hackett.

A person who has a passion for Expensive cars and sunglasses, money and watches, houses and business suits all resemble I believe a customer that would like Hackett. From my mood board I presented in the research it shows that I have related the images to the Hackett website.

Mood board

Materials

Colours

Shapes

Circles and rectangles

Black, Grey and White

Tester Sprays

Interactive Buttons

Brand name is clearly displayed

As you can see that circles and rectangles are shapes used in other displays. Grey, white and black are mainly used as they are bold colours. The brand name is displayed clearly visible for custormers.Interactive sprays and buttons engage the customers very well.

Interaction Parts

Customer

Interactive Buttons

Safety Aspects

Tester Strips

Example fragranc

e

Safe edges

Interactive

Buttons

Customer

As you can see that black, white and grey are best suited for colour schemes for Hackett. Also that squares and circles would be great shapes for the sale display. Last wood and glass would be good materials for Hackett.

This diagram shows that the advertisement of Men's fragrances are displayed in magazines and websites the most. The colour Scheme of the brand is mainly grey, black and white. I have researched this a found that they use black and white for advertising their products mainly clothing and accessories. Lastly, every brand I spotted in John Lewis had a spray tester paper with their brand name advertised at the top of it. T6he colour scheme for the test strips were mainly white with a bold black or gold or white font of the brands name.

HackettLondon

Summary Of Research :

Customers and advertisement

Colours and Shapes

Materials

Questionnaire

Size

Advertising

Colour Scheme

Environmental Snapshots

Competitive Brands

Price range of products

Customer age /

Advertising

Market Research

Price of Products

Customer

Advertising

Summary

Research

£ 20-45

20-30 yrs.

Mainly Stores and Websites

Interactive Buttons

Spray Tester

Magazines and

Websites

Position of

Display

GreyBlack and

white

Size and Height

£ 20-60

Glass

Plastic20-30 year old men

Websites and

Magazines

InteractivityMainly, £20-45 pounds is the average price that brands sell their products at. Also the customer age is usually aimed for 20-30 year olds men. The market research showed that interactive buttons and spray tester worked the best for a men's fragrance display.

Sales Display materials.

The materials for the display would most likely to be wood, plastic and glass. The price range of products are around £20-60 this is what the sale display would target to look like to back up the products looks. Most brands advertise for 20-30 year old men as a target audience. Most brands advertise in Magazines and Website sides.

For the environmental snapshots I found that the display always were eye level with the customer. Also the colour schemes of display had vibrant lighting with an black, white or grey background. The positiio0n of the products was either near tills or by the men's section or at the entrance of the store. I saw these all in different positions and the size of the display varied.

Circles and rectangles

20-30 yrs

WebsitesMen’s

Magazines

Grey. White and

Black

The diagram shows that from my questionnaire that I researched. Before, it I had looked at sale display and made a little moodboard on paper of what customers want when they experience a Men’s sales display for fragrance. Customers thought that glass, wood and acrylic suited Hackett London best as they said it was a high classy brand.Overall the research has

showed me how to start to create a sales display. From all the research I think that the Environmental snapshots, Questionnaire, interaction parts, first design analysis and lastly the most important Market research. These are the research parts that I think gave me the most influence on ideas and thought about how the display should be made. The others, such as Moodboard, Competitive brands, Brand profiling, Customer Profiling weren’t the most important as they didn’t provide me with helpful information that links to designing a sales display for a men’s fragrance.

HackettLondon

Further Specification :

I am still going to decide to keep the sales display looking modern but have the classic style of Hackett. Also I am still going to display the brands name clearly for customers to see. I have decided to use; circles, triangles, squares and rectangles to make this display. As I feel it would a modern but classic finish to the end design. I am still going to use the colours grey, black and white and blue for the display as they are eye catchy if used at the correct tones. The material will be wood, plastic and a possibility of glass. The glass could be the catchy material that can reflect light onto the display. Also I am going to incorporate the design of Aston Martin into the design.

The cost of the design will be a medium price range to allow myself to use materials that have a strong, classy look. The display will have a range of colour tones only including colours, black, white and grey which will over perform the look of the product. As I think that it would be much that the customer is only being engage by the sale display. The material will be recyclable and can be re-used material in the manufacturing process. The display will have materials that customers find modern and traditional at the same time.

The display will show an engaging feature most likely an interactive one which will persuade the customer to buy the product. The idea of unisex sale display is a good idea and I believe can still be created using colours,black,white and grey. Shapes can also persuade customers to look at the display. Also an background of images of Men can persuade both Men and Women to look at the fragrance being displayed.

From my research I am going to decide that the display will be placed around the men's fragrance section. As it will be on the isle around the store which will engage customers walking past. The display must show at least a 180 degree angle that can been seen from different angles when walking towards the men’s fragrance section. As I believe that the display should be accessible at any angle the customer walks towards the area that it is displayed in. The back of the display will have the brands name showing this engage customer from other areas to come and view the product.

Aesthetics :

Cost :

Customer

Environment :

HackettLondon

Further Specification :

Size :

Material :

Function :

The displays height will be eye level with the customer to engage them in the product that’s being sold. An advantage is that children won’t be able to touch the display by damaging it in any way. The size of the product is quite small so the display should not be massive in case it over looks the product. So I've decided it should be medium size but built wide and high so it’s engaging. The display should considerer ergonomic issues which include how the display is built, how it is safe for humans and also how the size is suitable.

The display will relate to what the products name is called and what it looks like meaning colour tones. I am going to have a supply of tester strips with the brands name on them this is another method I have learnt from brands for advertisement's. Also I will be using L.E.D’S underneath the product where it will be standing so it stands out. I may also consider an motored turn table where the product can be sat on that captures the eye’ of an customer. These functions will make the display eye catchy and engage customers to view the product.

I would like to incorporate a luxury fabric such as velvet to highlight the display product to make it stand out on the display unit. The materials used will show an expensive and classy look that shows that the display is expensive and extraordinary. The fabric could be sprayed with the fragrance in order to attract customers to the display unit. The materials will always allow the display to look unique, tell and show a story of Hackett’s aftershave for Men. I will use materials such as wood, acrylic and metal.

The materials that the display will be made out of will be smooth so there will be no customer injury. Also the product will be a stable display just encase it was to get knocked and fall and injury someone. The display should be unreachable for little children as the design is to aim for Men around 20-30 year. I won’t be using an security wire which is attached to the product. The materials such as glass can be dangerous if the sale display got knocked as it could cause injury but the idea of the display will be in the middle a display table so that it reduces the risk of damage and safety.

Safety :

HackettLondon

My Quick Sketch Ideas

These are my first quick design sketches, of which I believe that an Hackett fragrance sales display could look like. In these drawings I inspired myself by shapes mainly in which I shoed in my mood board. I found the shapes from the Hackett website in which I was inspired by Aston martin as one of their linked companies.

I made sure that all of these sketches made my further specification lists. In which they all did while using shapes such as, triangles,rectangles,circles. Also I made sure that they were all a safe standing sales display. As their isn’t much point designing an display that’s unsafe for the customer to interact with.

HackettLondon

My Best 20 Designs Made Into IdeasThese are the first 6 designs that I made into ideas, of which I was inspired by all of my research that I found out. In which works best in a store. As you can see that the ideas made my start of development occur. My basic quick sketches were able to be transformed into a design idea. With the idea development I transformed the quick sketches using, size,material,views,joints,function. As you see that each design had a new feature that resembled Hackett.

In these next 6 design I also developed the quick sketch's into an idea in which could become a visible sales display in a store. I thought about, lighting , sounds and mainly interaction in the sketches. As in my research that it what I found that all of the sales displays in store have no interaction feature on the sale display.

These were my last 6 design ideas in which from already creating ideas for other sale display’s. I though of different interaction parts that I could use such as press buttons, lighting that dimed on and off. As you can see that these ideas all used my specification that I created for Hackett. I also created different designs from the ones before. I am proud that most of the ideas don’t use box shapes to create the display as I think boxes are dull and not entertaining.

HackettLondon

My Concept 1

This is my first concept in which I picked from my 20 idea designs. I felt that the shapes and design resembled Hackett extremely well. For this concept I talked about, height,materials,where it would go in a shop,interaction,where the fragrance sits, joints. Using the cylinders as either acrylic or aluminium relates to my further specification of that it should still resemble the old classic Hackett look. The name of the product is called splash that is why I am going to design an acrylic wave on the top of the display. As acrylic can easily be shaped and you can use different colours. I also thought of safety that’s why rubber feet will be applied to the bottom of the display. I also designed a shelf for where stock of the fragrance can be placed easily for customer to reach. The shelf where the products will be placed can be made from oak or mahogany, which gives a classier wooden finish. A veneer can be applied to make it look more expensive. In this concept I applied all of the points that ere need for designing a sale display.

The interaction is the most important part of the display as I usually find that you go into a shop and you just pick up a tester card without any interesting feature. Here you have to press a button and the tester card will drop from inside the cylinder down the pipe out for the customer to take. The middle of the display will have a sponsor image of Aston Martin and a TV screen advertising other Hackett products.

HackettLondon

Modifications: The waves support allows this design to have more development in the design process and allows more space to be created.

HackettLondon

My Concept 2

This is my second concept of which I was inspired by the lively beach feel Hackett have in some of their advertisement images. For this concept I once again decided to create an interaction feature as I felt that this is the way forward into sale displays. Materials such as, wood for the base could be made from Mahogany. Also the tubes holding the top of the simply made from glass as this would make the display look high quality. Also having an wooden top probably made from pine as it’s light weight. The fragrance name is splash so the feature for this is a water fountain on the back of the displays base which will contain the sales display interactivity. Which is that the tester cards will be attached to a hook that the customers will have to take off. Also the safety of the display will contain rubber feet to stop it from moving about on slippery surfaces. A veneer can be applied to the wood to make it look classic. Also having l.e.d’s along the glass cylinders can engage customers more.

HackettLondon

HackettLondon

Hackett

My Concept 3

This is my third and final concept in which I designed around the Aston Martin car parts. As you can see that the cylinder shapes are based around car cylinders. Also the top are based from headlight shapes. I used materials such as, aluminum,wood and glass. The cylinder tubes would be made from aluminium and the tops of where the fragrance would be supported would be glass and the wave at the back would be wood. The tubes would be support struts that hold the design together. Also the interactivity feature would be that the customer would have to un hook the test card from the display. The brands name will be clearly visible on the front and back this gives a better appearance in a shop of a 360 degree angle. Also L.E.D’S would be used to brighten the design up so it’s more visible. Last the bottom cylinders will have rubber feet so that it is solid on a surface.

London

HackettLondon

Hackett

Development ProcessThis is my design of which I have chosen from my best 3 concepts. During my development process I am going to change this design slightly. These will be important changes in which I will lo0ok at usability, materials, components and other important features.

Materials:I am going to look at three different materials in which I find are compatible to this product design. I will look at how resistant the material is. Also how easy it is to cut.

These are the following:: Aluminium: Acrylic: Chrome

Aluminium Acrylic Chrome

Aluminium is easily shaped under heat. I can make the cylinders easily hollow.Also aluminium can be coloured using a process called anodising. Examples: Used drinks cans form an inexpensive source of aluminium sheet, in which they get anodised to be coloured.

Acrylic is easily shaped using a manufacture process called laser cutting. Also an advantage is that the sheet of plastic can already be coloured. It’s also light weight, but doesn't look as expensive as some materials. This may be not as good as Hackett are an expensive brand. But the acrylic may be great for another part of the display.

As you can see chrome, acrylic and aluminium can be shaped into a cylinder.

Chrome is easily cut using an hacksaw.To bend the material you would use heat pressure. Sometimes they fill the tube with sand so that it doesn’t kink.This material would be encouraged from the design Aston Martin.

London

HackettLondon

Development ProcessManufacture process of materials:This will show me how easy it is to

manufacture these materials into cylinder shapes. I will look at how they are able to be made into cylinder shapes. Also how they are shaped to create cylinders

Materials Processes Aluminium is manufactured in a steel mill. First, the ores are melted together in a liquefied way. Then their poured into moulds depending on what may be manufactured. the process starts by rolling the aluminium into flat sheets. Then they cool they are cut into certain strips and rolled to form a cylinder in a jig. The jig creates a cylinder shape in which they then use a machine called a press punch. The press punch is forced against the solid aluminium mould and pushes the centre out. Leaving the cylinder shape to be produced.

Chrome is manufactured by starting with a process called electroplating which a thin layer of chromium is placed on a metal or plastic object. The chromed layer can be decorative, which can provide corrosion resistance. First the process starts with degreasing to remove heavy soiling. Then manual cleaning to remove all the surface impurities. After certain pre-treatments are placed on the chrome depending on the substrate. After, a application of plating current, under which the component is left for the required time to attain the thickness. Last, it is heated and bent to produced certain shapes such as hollow cylinders.

Construction of aluminium Cylinders

Acrylic is manufactured using a process called injection moulding. This is where plastic coil balls are placed in a hopper. Which are pushed down into the Archimedes screw. The screw then heats up and compresses the melted plastic along the screw. Until the end where a mould has been special created i.e. a cylinder in which the liquid is forced into and creates a solid cylinder shape. After, its cools you use a ram to push the centre out and create a hollow cylinder.

I have chosen aluminium to be my solid structure. The reason for this choice is that it easily manufactured and made. Also it is cheap and produces an expensive look. Also the aluminium is used in car parts and I have decided that the design is going to look around the car parts of an Aston Martin.Aluminium, cylinders are created using a jig in which hot liquefied metal is poured into a chamber inside a jig template. Then its poured into sheet forms and rolled into a cylinder form. From which it is shaped. To, get the centre out a press punch pushes the centre out leaving the cylinder behind.

Hackett

London

HackettLondon

Development Process

Aluminium Cylinders : I have shown that I have selected chrome cylinders to create the structure of the design.

Research :

These cylinders will be 60 mm diameter of . The reason for this is that it will be easier for the customer to access the display. Also the thickness of it will be 3mm. I will also make the length of the tubes 50cm. ( Anthropometrics )

Size / Usability :

These chrome cylinders have a shiny finish which is helpful to me as they are more able to stand out in the store and reflect natural light.

How they will stand up:A big issue that I never thought about was how the chrome cylinders will stand up on their own. Before having no stability, a customer could have had just touched them and they could have fallen.

My solution:I have taken the idea of having a wave at the top of the display displaying the name of the fragrance ‘ Splash’. I have decided to create back and side supports that look like wave. This will help my problem with the stability. Also the waves will be smooth so that no customer can injury themselves.

Usability / Anthropometrics :The reason for the cylinders being a certain height is that the display will be on an table. The average height of a table in a store is around 80cm. By the time the display of a height of 60cm is added to the 80cm the height will be around 140cm. In research I have found that the average height of a male 20-30 yrs is around 5’’10. This shows that the height of the display being 130cm is a perfect height for a male to be in contact with the display.

An important feature of the display is the safety of the display. Rubber rings fit to be 60mm fit onto the bottom of the cylinders to stop the display moving about when the customer interacts with it. I can purchase these from amazon an online store

Safety :

60mm x 3mm Fluorine Rubber O Ring Oil Seals Coffee Colour

HackettLondon

HackettLondonThis shows the new

stability design that I have made. This support will be made from pine wood as it is cheap and can be cut easily. Also as I want the colour to be blue acrylic is a material that can be coloured easily.

Development Process

Manufacture of supportive waves:

Research :

The cut and size of these stabilizers. Both of them will be the same length of 50cm same as the length of the cylinders. But the height will be 30cm and decrease in 5 waves until the bottom of the cylinders. The thickness of the wood will be 22mm roughly.

Size and cut :

I will cut a shelving of wood around 22mm in which will support the cylinders. The wood can be cut and layered together to create the 22mm thickness roughly.

London

HackettPine can be manufactured in school in which I can make measurements that will show the exact dimensions of the cut of pine.As you can see that pine can be bought from companies online at a high cost. I have researched where I can buy pine

Size and cut 2 :

Attachment of stabilizer to cylinder:I am going to have 2 screws in each wooden waves having a gap of 25cm between. After, I will leave the screw head out and create 2 holes in the aluminium. The holes in the aluminium will be 30cm apart from one another big enough for the screw head to be fitted onto on the inside. Then, last I create a small 5cm drop down on both of them so that when the join of these connect they will drop 5 cm to create the same length between being 25cm originally.

To make the wood look like a splash colour I will be painting it light blue in

which I can draw on the name Splash.

Colouring of waves:

Material:The material of the wooden waves are going to be pine as pine is easily cut. I have researched where pine can be bought from and found that a length of 100cm + for both sides at a width of 30cm will be around £15.

Testing: As one the model it showed hoe to join the waves by using a nail. Using acrylic as the waves allows a neat hole to be drilled through precisely on the wave and cylinder to join together.

HackettLondon

Development Process

Manufacture Process:To advertise who is advertising a fragrance. I am going to make the name Hackett London extremely clear. Before I was going to create a sign that went in-between the cylinders. But after, consideration I decided with other features going to represented in the middle that it was going to be to much to look at. So I have decided to put Hackett London on the cylinders facing the customer.

Sand Blasting :

Etching: Stencilling:After applying a stencil to a material (i.e. cover the parts of the material you don’t want sand blasted ). The material is placed into an air tight unit. When the unit is air tight you put your hands through the protective gloves and use the high pressure sand blasting gun and gently pull the trigger and direct at stencil on the material you want to be sand blasted. The sand blast effect can be thickened by the users desire by spraying over and over again on the selected area.

Etching is the process of using an acid and a resist to create shallow markings in the material. It is a great way of adding patterns or text and also can be seen under transparent enamels. Etching is an process when you create a template over the selected material

Basically this process is the easiest. You create an template to go over the material. After you mark the letters onto the material. You then use a drill to make holes through the template. After, you apply an coping saw in which you gently make the letters a fine graze cut.

Each of these processes create a different effect of the name so it depends on the manufacturing processes I can access.

Electro-Chemical Metal Marking :Electrochemical etching starts by first creating an image on a stencil. The image is then transferred to the metal surface with electrolyte and electric current. Electrochemical marking can be used to mark hardened, thin, or already assembled metal parts. On most metals, you can create either a black or dark mark on AC or a deeper white or frosted mark on DC. This process creates a clean cut an high class finish.

After, the research of different manufacture process I have decided that stencilling the letters onto the aluminium would be the best process. As it is simple, you would create a template for each cylinder. The template would be able to stay on the cylinders without it moving by taping it on. After, use a marker pen and draw the outline of the letters using the template. I would then drill holes into the outline of the letters, after using a junior hacksaw I will saw the letters out.

To be safe using this tool I will need to consider wearing, goggles, gloves and apron.

Stencilling my chosen manufacture process:

Safety:

London

Hackett

Results: An easy process that produces the same quality is laser cutting the words in vinyl then placing on the cylinder in a straight line.

HackettLondon

Hackett

London

Development ProcessWhat I will want to be stencilled ?

I am going to stencil on each cylinder first ‘cylinder’ 1 being Hackett and cylinder 2 ‘London’. The size of the letters consider to fit in with the other parts of the interaction in the design. This image shows how the lettering will look on the cylinders.

Research :I researched the font Hackett use to advertise their brand. I will talk about the cut and dimensions of the lettering.

Size of lettering :The left cylinder will say Hackett, as the right will say London. The sizes differ on both cylinders as one cylinder has one more letter. Cylinder Hackett, will have size for all letters of 5cm height and 6cm width. So will cylinder 2 so they both look the same. As the cylinders are 50cm I am going to need 10cm at the bottom. So both cylinders will have just 40cm to space the letters. The spaces between each letter both differ on each cylinder.

Height

Width

Space

Cylinder 1 Measurements 1 Measurements 2 Cylinder 2 Measurement 1 Measurement 2

5 cm 5 x 5 letters = 25cm 40cm – 25cm = 15cm 5 cm 5 x 7 letters = 35cm 40cm – 35cm = 5cm

6 cm 6 cm

3 cm 15cm left for spacing = 15 divided by 5 letters = 3cm spacing 1.4 cm Which leaves 10 cm for hole.

5cm left for spacing = 5 divided by 7 letters = 1.4 spacing. Which leaves 10 cm for hole at bottom.

Finalizing table of Stencilling lettering :

I worked out using the measurements from the cylinders how big the lettering will be. I managed to leave 10cm at each cylinder at the bottom. The table shows clearly the height , width and space for each letter on each cylinder. At the bottom of each measurement it shows an formula on how I found the shaping size out by leaving 10cm available to cut a hole into the chrome.

HackettLondon

Development checkpoint 1 Summary

I am still going to decide to keep the sales display looking modern but have the classic style of Hackett. Also I am still going to display the brands name clearly for customers to see. I have decided to use; circles, triangles, squares and rectangles to make this display. As I feel it would a modern but classic finish to the end design. I am still going to use the colours grey, black and white and blue for the display as they are eye catchy if used at the correct tones. The material will be wood, plastic and a possibility of glass. The glass could be the catchy material that can reflect light onto the display. Also I am going to incorporate the design of Aston Martin into the design.The cost of the design will be a medium price range to allow myself to use materials that have a strong, classy look. The display will have a range of colour tones only including colours, black, white and grey which will over perform the look of the product. As I think that it would be much that the customer is only being engage by the sale display. The material will be recyclable and can be re-used material in the manufacturing process. The display will have materials that customers find modern and traditional at the same time.

The display will show an engaging feature most likely an interactive one which will persuade the customer to buy the product. The idea of unisex sale display is a good idea and I believe can still be created using colours,black,white and grey. The Shapes will also persuade customers to look at the display. Also an background of images of Men can persuade both Men and Women to look at the fragrance being displayed.

From my research I am going to decide that the display will be placed around the men's fragrance section. As it will be on the isle around the store which will engage customers walking past. The display must show at least a 180 degree angle that can been seen from different angles when walking towards the men’s fragrance section. As I believe that the display should be accessible at any angle the customer walks towards the area that it is displayed in. The back of the display will have the brands name showing this engage customer from other areas to come and view the product.

Aesthetics :

Cost :

Customer

Environment

I have shown that the materials I have used already and will be doing that further in development. I have used the materials of an Aston Martin and combined them to create a modern by classy sale display. I have shown a development process of where the name will be display. The name has been created to be visible.I have talked about using the colours in certain parts of the design already but many more toned colours are to come.I have talked about using plastic acrylic for the manufacture of the waves, also I have added a material such as aluminium for the cylinders as it is easily manufactured than the other materials I suggested.

I have decide that this is a optional opinion at the moment as certain material I suggested I have priced them. But still I have other materials to go through in development.I discussed a range of colours for materials that may cost more than standard colour tones.I have discussed different colours and materials that may be more attractive to customers.The materials that I have suggested are able to be recycled.I have created modern materials that I have been inspired by Aston but they still allow the display to look traditional, but with a hint of technology.

I have only mentioned one part of the display that has an interaction feature in which where the test cards will be placed. But, there is another important interaction feature to be added.I have so far in my development made sure that the display sticks to the original colour scheme that suits women and men.The shapes so far are interesting and are persuading people.The cylinders are a unusual shape to see in a shop so customers should be intrigued.I haven’t created a development staged for this yet.

I have looked at where this can be placed in the shop at the first design analysis of the display. But , I will be developing this further.

The development shows that the display is a visibility from 180 degree for customers to focus on, but as before I will develop this stage more.

The display will only accessible from the front of the display as that can reduce theft.

I haven’t changed the displacement of the name Hackett from the back of the display to the front on the cylinders as I believe that the display will be on a table back facing a wall.

HackettLondon

Development checkpoint 1 Summary

Size :

Material :

Function :

The displays height will be eye level with the customer to engage them in the product that’s being sold. An advantage is that children won’t be able to touch the display by damaging it In any way. The size of the product is quite small so the display should not be massive in case it over looks the product. So I've decided it should be medium size but built wide and high so it’s engaging. The display should considerer ergonomic issues which include how the display is built, how it is safe for humans and also how the size is suitable.

The display will relate to what the products name is called and what it looks like meaning colour tones. I am going to have a supply of tester strips with the brands name on them this is another method I have learnt from brands for advertisement's. Also I will be using L.E.D’S underneath the product where it will be standing so it stands out. I may also consider an motored turn table where the product can be sat on that captures the eye’ of an customer. These functions will make the display eye catchy and engage customers to view the product.

I would like to incorporate a luxury fabric such as velvet to highlight the display product to make it stand out on the display unit. The materials used will show an expensive and classy look that shows that the display is expensive and extraordinary. The fabric could be sprayed with the fragrance in order to attract customers to the display unit. The materials will always allow the display to look unique, tell and show a story of Hackett’s aftershave for Men. I will use materials such as wood, acrylic and metal.

The materials that the display will be made out of will be smooth so there will be no customer injury. Also the product will be a stable display just encase it was to get knocked and fall and injury someone. The display should be unreachable for little children as the design is to aim for Men around 20-30 year. I won’t be using an security wire which is attached to the product. The materials such as glass can be dangerous if the sale display got knocked as it could cause injury but the idea of the display will be in the middle a display table so that it reduces the risk of damage and safety. I will use safety glass instead.

Safety :

I have mentioned so far that the materials are going to be safe but, further development will be added.I have completed the safety aspect of the products stability such as the waves and rubber feet.I have motioned that the display will be 60cm height but a further table height will be added onto the height. So this means it is unreachable for little children.I am not going to have a security wire but further security measures will be taken place in the design.The display will be using different glass such as safety glass which will; be safer. Also other materials will have safety measures.

I have talked about anthropometrics and how they work with the average man and woman body.I have concluded that a child will not be able to reach the display for health and safety regulations.I have changed the specification of this. In which the display is large but the fragrance will be easily visible.The display so far has been built around humans but more development will be considered.

The colour scheme will relate to Aston Martin and he advertising of Hackett London.

I have display my development of tester cards for the display.

I haven’t talked about this development yet.

This is another development process to come.

As above I will be discussing further development into the sales display.

This is another develo0pmetn to discuss in which can be another interaction opportunity.

The materials that I have chosen are classy and suite Hackett extremely well.I haven’t talked about any fabric yet but can be a different interaction point.I have used my research of my timeline and used materials that represent Hackett and Aston.I have used some of these materials but, new materials have been added to meet my specifications.

HackettLondon

Development checkpoint 1 Summary Diagram

This is what the design of the sale display looks like after development stage 1. I have shown what parts of the display I have talked about and only drawn them. In the next stage your be able to see the improvement.

This image shows the wood joining but in the next development I suggest how it works.

HackettLondon

Development Process

Manufacture Process for cutting holes :

From the last manufacture page you were able to see that I completed the cutting, sizing and manufacture process of the lettering. I left 10cm on each cylinders for the test strips to be placed in for the customer to access.

Where I have left 10cm at the bottom I will cut into it leaving 2 cm at the bottom cutting an 7 cm gap upwards into the cylinder. This also leaves a gap of 1cm from the lettering. The cut will be oval going up. This is where the test cards will be placed for customer use.

Size and cut :

Hackett

London

I will create a template to create the holes in which I will cut. To cut the aluminium I will use a hacksaw that I will use to cut the holes to. I will also use a flat file and a half rounded file to smooth the aluminium.

At the bottom of the cylinder I will create a base in which their the tester cards will be displayed the base of the cylinders will be 60mm diameter. This will create a tight fit also I will glue the base to the inside of the cylinder.

Cutting and measurement :

The material of the base circles will be made from scrap aluminium that is a flat circle shape. I can use a hacksaw to cut the bases. But, I can use a template to do this.

Material of circular base :

Test cards design / User ability:The test cards will be made from card. I have decided

that the colour scheme for the test cards should include, white ,black and blue. The test cards will be the shape of a Aston Martin badge that will include the name ‘Hackett’.

Size and cutting of test cards:

Material of test card and manufacture process:The material of the test card will be white card and I can draw a template diagram onto the card. This will enable me to cut the test strip and colour the certain parts in.

The length of the test card will be 8cm length. Also the width of the test card will be 5cm. This is a perfect size of test cards that suites the human body. The cut will be created for a mans hand, so that it fit’s neatly into his hand.

Test cards design / User ability 2:An0ther idea for test cards is to create a Aston Martin wheel shape that will display the name Hackett and an image of model for Hackett.

Cutting and measurement 2 :

These will be placed in the side of the cylinders. The cuts will consist of 5 each on both cylinders. The cut is a thin slice into the aluminium that the test card will be placed in and the customer will push them in and fall down to the hole in the bottom. These test cards will already be scented with the fragrance.The size of the test cards are going to be 5cm in circumference so the slice into the aluminium will need to be roughly 5 and a half to ensure a smooth slide through,

Testing and decision: Cutting the holes with a hacksaw is a very long process where using a hedergsaw to cut them wouldn’t take that long as it will produce a better smoother cut finish to the design.

HackettLondon

Development Process

Manufacture of creating Exhausts:To create the exhausts I will be bending the aluminium back. Also I will be creating a cut in the bend about 3 lines that look

like grills on an exhausts pipe. The bend of the exhausts will be at 50cm which will have an height of a 10cm bend on the top of the cylinders.

Bending the aluminium:

Manufacture Process :Aluminium bending :

Using an oxy-acetylene torch, light it using only acetylene on, hold the flame on the aluminium where you want to bend it, it will blacken the aluminium with soot. Now, add oxygen as you normally would to heat steel, move the flame back and forth on the aluminium until the black soot disappears, try not to hold it stationary for more than a second, this is when the aluminium is hot enough to bend. This method keeps you from melting the aluminium

Aesthetics:Originally I was thinking to buy exhausts that would fit into the cylinder and be bolted in. I will be discussing this idea further. But, I have decide that bending the aluminium is a easy process and may make the display look better than having unattractive bolts facing the customer.Cost of Product:

This is a very cheap metal in which will combine with the aluminium to make it look as stylish as Aston Martins do.

Stainless Steel Bend Pipe Elbow Tube - Exhaust Mandrel 45 Degree £12.0045 Degree - 150mm Long (Per Leg )

I have researched where I can buy exhaust pipes from. I was able to find that a seller on eBay was selling stainless steel piping at 45 degree and a length of 150mm. Also this meant that I was able to choose sizing on the pipe in which the nearest size for 60mm diameter was 57mm. I will be talking about how I will join the fit of these together.

Research :

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Development ProcessChosen exhaust material:I have chosen to buy the stainless steel exhausts, as they will be easy to fit into the aluminium cylinders. Also the colour of stainless steel and Aluminium are very similar and would match the idea of a Aston Martin car parts.

Joining of the stainless steel to aluminium inside the cylinders:

57mm diameter

60mm diameter

As the diameter of the aluminium cylinders are 60mm, the 57mm diameter stainless steel will easily slot into the cylinder.

The thickness of aluminium cylinder is 3mm and the diameter of the exhausts are 57mm so adding the 3mm makes 60mm diameter that would make a tight fit into the cylinder..

Attachment:

As you can see that the exhaust would fit into the cylinder having a bend in it that enhances the reason for having the exhaust and styling the design of the cylinders around Aston Martin parts.

Aesthetic change of exhaust design:

Originally I was going to consider having to bend the Aluminium but tis could have led to destroying parts of the colouring and making the material weak.

Attachment Ideas Construction :The exhausts will be a tight fit into the cylinders. But there are some different ways for fitting it in. The first that I will be discussing is that I could make the stainless steel slippery by Appling a lubricant that can allow the metal to slide in easily. Or I can create a ring on CAD CAM that will fit the size of 60mm diameter but making the size diameter 59mm will ensure a tight fit. The idea of the design is to create a outer ring of 59mm and then create a smaller ring inside that the exhausts can fit into a stay there without movement. Either by gluing them to the acrylic ring or bolting them.

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Development ProcessAttachment Construction 1 :

The first idea is to create a acrylic ring on CAD CAM. This is easy to create a can secure a tight fit. The idea of this is to create a ring the size of 60mm in which will fit the aluminium cylinder. After create a smaller ring of 57mm o that the exhaust will fit into it.

CAD CAM Creation Idea:

On CAD CAM I can create a cylinder the diameter of 59mm in which will fit onto the Aluminium cylinder. I will then create a 1mm inward position in which I will then create another ring of diameter 57mm. This means that the exhaust pipe will fit into the acrylic ring. The depth of the inner ring can be at 2cm. All together this creates a cylinder ring that is a diameter of 59mm that fits the aluminium cylinder. After, creating inner ring of 57mm. The first ring will have a height of 2cm in which then the 57mm ring attaches to.

Attachment Idea 2:The idea of this creations is that I will apply a lubricant in which will make the stainless steal slippery and can slide into the aluminium cylinder. This will be a easy process.But, from the original idea o sliding them into one another and bolting them in can still be a suggesting. But, as I go to create my display this will be one of the changes that I ,made in my design and could lead to a different idea if the idea attachments don’t work.

Testing: Having acrylic as the ring gives a very weak support for holding the exhaust to the top. Whereas rubber can be glued or tightly wrapped around the cylinder to stop movement.

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Development checkpoint 1 Summary

I am still going to decide to keep the sales display looking modern but have the classic style of Hackett. Also I am still going to display the brands name clearly for customers to see. I have decided to use; circles, triangles, squares and rectangles to make this display. As I feel it would a modern but classic finish to the end design. I am still going to use the colours grey, black and white and blue for the display as they are eye catchy if used at the correct tones. The material will be wood, plastic and a possibility of glass. The glass could be the catchy material that can reflect light onto the display. Also I am going to incorporate the design of Aston Martin into the design.The cost of the design will be a medium price range to allow myself to use materials that have a strong, classy look. The display will have a range of colour tones only including colours, black, white and grey which will over perform the look of the product. As I think that it would be much that the customer is only being engage by the sale display. The material will be recyclable and can be re-used material in the manufacturing process. The display will have materials that customers find modern and traditional at the same time.

The display will show an engaging feature most likely an interactive one which will persuade the customer to buy the product. The idea of unisex sale display is a good idea and I believe can still be created using colours,black,white and grey. The Shapes will also persuade customers to look at the display. Also an background of images of Men can persuade both Men and Women to look at the fragrance being displayed.

From my research I am going to decide that the display will be placed around the men's fragrance section. As it will be on the isle around the store which will engage customers walking past. The display must show at least a 180 degree angle that can been seen from different angles when walking towards the men’s fragrance section. As I believe that the display should be accessible at any angle the customer walks towards the area that it is displayed in. The back of the display will have the brands name showing this engage customer from other areas to come and view the product.

Aesthetics :

Cost :

Customer

Environment

I have shown that the materials I have used already and will be doing that further in development. I have used the materials of an Aston Martin and combined them to create a modern by classy sale display. I have used circles to create the circular base at the bottom of the cylinders, also in further development I am using more shapes.The colours that have been used at the moment are styled on car parts. So mainly silver that can reflect shop light.I have talked about using plastic acrylic for the manufacture of the waves, also I have added a material such as aluminium for the cylinders as it is easily manufactured than the other materials I suggested.

So far the cost of the design is still medium price as the materials can be re used from old display and also recycled material.I discussed a range of colours for materials that may cost more than standard colour tones.I have discussed different colours and materials that may be more attractive to customers.The materials that I have suggested are able to be recycled.I have created modern materials that I have been inspired by Aston but they still allow the display to look traditional, but with a hint of technology.

I have created a feature of the tester strips that are styled of the Aston Martin car badge so that the customer may believe and feel posh. And classy.

I have so far in my development made sure that the display sticks to the original colour scheme that suits women and men.The shapes are still interesting people.

I am not going to use this feature as it doesn’t link well with the display design.

I believe that I have created a masculine feel to the display as it is based on Aston Martin car parts.

The development shows that the display is a visibility from 180 degree for customers to focus on, but as before I will develop this stage more.

The display can be accessed from the front and back but mainly the front as that’s where the main view of the sale will be..

I have decided to have the name on the back of the display that can attract people walking past.

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Development checkpoint 1 Summary

Size :

Material :

Function :

The displays height will be eye level with the customer to engage them in the product that’s being sold. An advantage is that children won’t be able to touch the display by damaging it In any way. The size of the product is quite small so the display should not be massive in case it over looks the product. So I've decided it should be medium size but built wide and high so it’s engaging. The display should considerer ergonomic issues which include how the display is built, how it is safe for humans and also how the size is suitable.

The display will relate to what the products name is called and what it looks like meaning colour tones. I am going to have a supply of tester strips with the brands name on them this is another method I have learnt from brands for advertisement's. Also I will be using L.E.D’S underneath the product where it will be standing so it stands out. I may also consider an motored turn table where the product can be sat on that captures the eye’ of an customer. These functions will make the display eye catchy and engage customers to view the product.

I would like to incorporate a luxury fabric such as velvet to highlight the display product to make it stand out on the display unit. The materials used will show an expensive and classy look that shows that the display is expensive and extraordinary. The fabric could be sprayed with the fragrance in order to attract customers to the display unit. The materials will always allow the display to look unique, tell and show a story of Hackett’s aftershave for Men. I will use materials such as wood, acrylic and metal.

The materials that the display will be made out of will be smooth so there will be no customer injury. Also the product will be a stable display just encase it was to get knocked and fall and injury someone. The display should be unreachable for little children as the design is to aim for Men around 20-30 year. I won’t be using an security wire which is attached to the product. The materials such as glass can be dangerous if the sale display got knocked as it could cause injury but the idea of the display will be in the middle a display table so that it reduces the risk of damage and safety. I will use safety glass instead.

Safety :I have mentioned so far that the materials are going to be safe but, further development will be added.I have completed the safety aspect of the products stability such as the waves and rubber feet.I have motioned that the display will be 60cm height but a further table height will be added onto the height. So this means it is unreachable for little children.I have decided I am going to use a security measure that will be answered in the next development stage.The display will be using different glass such as safety glass which will; be safer. Also other materials will have safety measures.

I have talked about anthropometrics and how they work with the average man and woman body.I have concluded that a child will not be able to reach the display for health and safety regulations.I have changed the specification of this. In which the display is large but the fragrance will be easily visible.The display so far has been built around humans but more development will be considered.

The colour scheme will relate to Aston Martin and he advertising of Hackett London.

I have display my development of tester cards for the display.

I am not going to use lighting as the display will reflect it but also delays development timings.

This is another feature that has still to come in development.

As above I will be discussing further development into the sales display.

I am not using any fabrics on the display as they don’t link well to Aston Martín

The materials that I have chosen are classy and suite Hackett extremely well.As above.I have used my research of my timeline and used materials that represent Hackett and Aston.I have used some of these materials but, new materials have been added to meet my specifications.

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This is what the design of the sale display looks like after development stage 2. I have shown what parts of the display I have talked about and only drawn them. In the next stage your be able to see the last improvements.

From this drawing your able to see the other parts that I have talked about in the development stage 2.

Development Process

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Development Process

Material/ Manufacture of Woods :

Pine Beech White oak

The chosen material I have chosen is White Oak as it has a high classy finish. Also White Oak is easy to cut into shapes.

Chosen Material :

Aesthetics of Beech :Originally I was thinking to use Oak as the base but after consideration beech still gives of a classy look finish also it is very cheap and can be cut and shaped easily for the base.

Construction of beech onto wooden waves:The wood will be glued onto the side of the wave. The wood will start from the top of the wave that is touching the cylinder joint. The beech will be glued onto the wooden supports in which will support the design of the sales display. More for the cylinders.

Size of beech :The wooden base will need to be 25cm in width and length at 45cm. The reason for why it is 5 cm less than the length of the wave is that the 5cm is the attachment space roughly of the cylinder and acrylic wave. The reason for this is that the stock will need to be placed on it.

Cost of beech :I have researched that I can buy the pine from b and q which is a DIY store. The price is £9.49 for a length of 100cm by 25cm and 15mm thickness which is absolutely correct for my design.

It is first cut down in a pine(trees)forest then taken to a saw mill and cut into boards,dried,and sold. Pine can be used for the manufacture process of furniture and interior designing. Pine is a cheap wood and is used for cheap furniture.

Beech is also cut from a beech forest and taken to a mill sawn down and cut into boards and dried out. The beech is then sold and can be produced and manufactured into furniture interior designs. Also beech is a golden colour that can be used for high class furniture.

White oak can be used for the manufacture process of furniture and interior designing. White Oak is a classy wood that was used in arts and crafts movement in furniture building.

I would use epoxy resin to glue them together.

This is the model beech that I used as you can see that the grain has great texture detail in which makes it look expensive.

Modifications: Maybe using wood for the waves is a good idea as its heavy and would be more supportive. But in the mean time acrylic would be easy to produce a wave shape also easier for transportation.

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Development Process Digital Photo Frame :The photo frame idea is that it will be able to create the interaction feature with the customer. By this I mean that It can show images of advertisement of Hackett, ranging from clothing, grooming and sport fragrances to advertising Aston Martin as they are linked with Hackett.

The photo frame fits into the design as it will be featured in the middle of the cylinders directly for the customer to see at eye level.

Where it will be placed in the display :

I can purchase a digital photo frame from any superstore such as Argos. In which I will be paying a fee of £16 in which is a relatively cheap photo display.

Where can I buy a Photo Frame :

Security design 1 :First I could create a acrylic box that could attach to the sides of the cylinders in which can store the frame. This would also have a pad lock box on the back that a key would be able to open and close it.The battery power could also be stored inside the box. Where as at the moment the digital photo frame is a 3 pin plug in which I could change the plug to a battery that could be attached to two wires that can be pulled apart from one another that turns the digital photo frame on.. Security design 2 :The next Idea in which I could create is that I could create a join that joins onto the cylinders. This can be attached to a drop in box that the frame can slide into. This also could have a pad lock on the back in which can secure the product. .

Chosen Security design :I have chosen to create the drop in box that can support the frame. This can be manufactured easily using acrylic that I can draw out on CAD CAM that can fit together with a gap in the top wide enough for frame to slide in. On the back I can fit a door that can be either pad locked or that can be covered over so that the customer wouldn’t know that I isn’t secure.

But, I am going to try to create the pad lock design back to the acrylic box so that the customer can see the screen extremely closely.

Measurements acrylic drop box :The photo frame is 19cm width and the wooden base will be 30cm wide. So I will have a 5.5cm gap each side of the frame. The drop box will be accessible from the back to put the frame in. The height of the frame is 15.5cm so the height of the box will need to be 16cm that will create a tight fit. Inside the box I can create stand that It can be supported by. The width of the box will be 6cm wide that will curve around the aluminium cylinder.

Decisions: This was where I thought that the most problems would happen. But over looking and testing on tech soft and my model I decided that if I had the display screen in the middle that back of the box wouldn’t need to be glued this allowed a simple modification decision to be produced. Whereas having the box contained in the middle of the display a security lock to the customers would be suspicion that the item could be taken away.

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Development Process

Digital Photo Frame support box :

Height

This is a design template that shows how the box will be created. As you can see that they join together like a castle. The sides join together using glue. This will be made in the laser cutter made from acrylic. The top of the acrylic box will have a cut that I can make using a knife that will create the drop box. The back will be able to slide on and off to get to the control panel of the digital frame.

Material acrylic drop box :The material of the drop box will be made from acrylic that will be clear. This supports the digital frame from being stolen. Also it allows the customer to clearly see what is being advertised.

How it will be powered.:At the moment the digital photo frame has a 3 pin plug that I can still use but the customer would be able to see the power source lead. This isn’t a strategy of showing high class.I can create a little battery supply that fits behind the frame. This can be created by using the two wires from the frame and connect to a battery and soldered together.

What will be advertised on the frame :I will be advertising certain images such as Hackett clothing and aftershaves also Aston Martin cars. Safety of Digital Photo Frame

support box :The design of the acrylic box around the frame will ensure that the design is still safe for customers to view at. The box ensures a security if the digital photo frame as well as intended.

Modifications: To allows better support and safety to the digital photo frame in the box I should create a better stand for inside the box itself so it doesn’t fall forwards.

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Development ProcessWooden stand for fragrance to sit on:The reason for why I am using wood such as pine as it is easy to cut and shape and is a classy material that can link well with the design if the sale display advertising Hackett and Aston Martin. The wood will slot into the sides of the cylinders. This will be created by creating a thickness measurement of the glass and creating a slice into the cylinder just how the test cards will be placed on both cylinders. So when they join together the wood will create a tight fit and will not move this will create the material to be safe to use around customers.

Another reason for having glass is that it highlights the product.

Measurements:The wood will be supported by the acrylic frame that will hold the digital photo frame as this creates a much safer aspect of that material as it is breakable.The measurements of the pine will need to be exactly the width of the base but including at least 2 cm both ways to stick into the cylinder so that it doesn’t wobble about . The width of the base at the moment is 25cm so the glass will need to 29cm in length leaving 2cm each side into the cylinder. The width of the glass will need to be smaller than the diameter of 60mm of the cylinder so the width needs to be 6cm. The thickness of the wood will need to be thin at 1cm.

Attachment into cylinder :The wood will slot into the side of the cylinders that will create a straight steady support for the fragrance to stand on. Also the wood will be resting on the acrylic as a support.

Hackett Fragrance Bottle size:The size of the fragrance bottle is a thickness of bottle is 3cm that is why the glass is going to be 5cm wide to allow space each side for a support.As you can see that the acrylic box is supporting the glass that the fragrance is sitting on.

Where will the bottle be placed safety aspects:The bottle will be placed in the middle of the wood in which either a supportive holder will be created that is glued onto the wood to hold the fragrance bottle in their. Or the wood will be shaped into the same shape of the product and I can use a drill that I can shape the design of the fragrance bottle at a thickness of 0.5cm.

Measurements:

Fabric or Leather stapled onto the wood :I can create a fashion classy look of style to where the fragrance sits, I can use either fabric such as black or black leather to go around the top support that shows off a classy Hackett look finish to end design of the sales display.

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Development checkpoint 1 Summary

I am still going to decide to keep the sales display looking modern but have the classic style of Hackett. Also I am still going to display the brands name clearly for customers to see. I have decided to use; circles, triangles, squares and rectangles to make this display. As I feel it would a modern but classic finish to the end design. I am still going to use the colours grey, black and white and blue for the display as they are eye catchy if used at the correct tones. The material will be wood, plastic and a possibility of glass. The glass could be the catchy material that can reflect light onto the display. Also I am going to incorporate the design of Aston Martin into the design.The cost of the design will be a medium price range to allow myself to use materials that have a strong, classy look. The display will have a range of colour tones only including colours, black, white and grey which will over perform the look of the product. As I think that it would be much that the customer is only being engage by the sale display. The material will be recyclable and can be re-used material in the manufacturing process. The display will have materials that customers find modern and traditional at the same time.

The display will show an engaging feature most likely an interactive one which will persuade the customer to buy the product. The idea of unisex sale display is a good idea and I believe can still be created using colours,black,white and grey. The Shapes will also persuade customers to look at the display. Also an background of images of Men can persuade both Men and Women to look at the fragrance being displayed.

From my research I am going to decide that the display will be placed around the men's fragrance section. As it will be on the isle around the store which will engage customers walking past. The display must show at least a 180 degree angle that can been seen from different angles when walking towards the men’s fragrance section. As I believe that the display should be accessible at any angle the customer walks towards the area that it is displayed in. The back of the display will have the brands name showing this engage customer from other areas to come and view the product.

Aesthetics :

Cost :

Customer

Environment

I have shown that the materials I have used already and will be doing that further in development. I have used the materials of an Aston Martin and combined them to create a modern by classy sale display. I have used circles to create the circular base at the bottom of the cylinders, also in further development I am using more shapes.The colours that have been used at the moment are styled on car parts. So mainly silver that can reflect shop light.I have talked about using plastic acrylic for the manufacture of the waves, also I have added a material such as aluminium for the cylinders as it is easily manufactured than the other materials I suggested.

So far the cost of the design is still medium price as the materials can be re used from old display and also recycled material.I discussed a range of colours for materials that may cost more than standard colour tones.I have discussed different colours and materials that may be more attractive to customers.The materials that I have suggested are able to be recycled.I have created modern materials that I have been inspired by Aston but they still allow the display to look traditional, but with a hint of technology.

I have created a feature of the tester strips that are styled of the Aston Martin car badge so that the customer may believe and feel posh. And classy.

I have so far in my development made sure that the display sticks to the original colour scheme that suits women and men.The shapes are still interesting people.

I have created a digital photo frame to fit in with the design that displays Hackett and Aston Martin.

I believe that I have created a masculine feel to the display as it is based on Aston Martin car parts.

The development shows that the display is a visibility from 180 degree for customers to focus on, but as before I will develop this stage more.

The display can be accessed from the front and back but mainly the front as that’s where the main view of the sale will be..

I have decided to have the name on the back of the display that can attract people walking past.This is another feature in which I may add into eh making and design of the display.

HackettLondon

Development checkpoint 1 Summary

Size :

Material :

Function :

The displays height will be eye level with the customer to engage them in the product that’s being sold. An advantage is that children won’t be able to touch the display by damaging it In any way. The size of the product is quite small so the display should not be massive in case it over looks the product. So I've decided it should be medium size but built wide and high so it’s engaging. The display should considerer ergonomic issues which include how the display is built, how it is safe for humans and also how the size is suitable.

The display will relate to what the products name is called and what it looks like meaning colour tones. I am going to have a supply of tester strips with the brands name on them this is another method I have learnt from brands for advertisement's. Also I will be using L.E.D’S underneath the product where it will be standing so it stands out. I may also consider an motored turn table where the product can be sat on that captures the eye’ of an customer. These functions will make the display eye catchy and engage customers to view the product.

I would like to incorporate a luxury fabric such as velvet to highlight the display product to make it stand out on the display unit. The materials used will show an expensive and classy look that shows that the display is expensive and extraordinary. The fabric could be sprayed with the fragrance in order to attract customers to the display unit. The materials will always allow the display to look unique, tell and show a story of Hackett’s aftershave for Men. I will use materials such as wood, acrylic and metal.

The materials that the display will be made out of will be smooth so there will be no customer injury. Also the product will be a stable display just encase it was to get knocked and fall and injury someone. The display should be unreachable for little children as the design is to aim for Men around 20-30 year. I won’t be using an security wire which is attached to the product. The materials such as glass can be dangerous if the sale display got knocked as it could cause injury but the idea of the display will be in the middle a display table so that it reduces the risk of damage and safety. I will use safety glass instead.

Safety :I have mentioned so far that the materials are going to be safe but, further development will be added.I have completed the safety aspect of the products stability such as the waves and rubber feet.I have motioned that the display will be 60cm height but a further table height will be added onto the height. So this means it is unreachable for little children.I won’t be using a security wire as the digital frame will safety be locked and the fragrance will sit on the top for the store to see if it has been taken.I am going to use wood as the top of the display for the fragrance is it on as it is stronger than wood and less fragile.

I have talked about anthropometrics and how they work with the average man and woman body.I have concluded that a child will not be able to reach the display for health and safety regulations.I have changed the specification of this. In which the display is large but the fragrance will be easily visible.The display so far has been built around humans but more development will be considered.

The colour scheme will relate to Aston Martin and he advertising of Hackett London.

I have display my development of tester cards for the display.

I am not going to use lighting as the display will reflect it but also delays development timings.

I am not going top use the turntable as it is a complicated part also could take up valuable space.

I am going to cover the wood shelf with either fabric or leather to give off a classy finish.

The materials that I have chosen are classy and suite Hackett extremely well.As above.I have used my research of my timeline and used materials that represent Hackett and Aston.I have used some of these materials but, new materials have been added to meet my specifications.

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Final Design Model Changes

As you can see that I have increased the waves height to make it more stable as a design. Also I have shown how the join of the cylinders and wooden wave supports connect by using 2 nails on each side and having a drop down feature on the cylinders that interlocks the waves safety together to the cylinder.

This is what the original design looked like as a model. Also you are able to see the different changes made to the model.

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Final Design in Pro desktopFrom all of my development I have finally finished a design that resembles Hackett in a classy design. This is good news as this has meant that I have stuck to my original main focus to keep the design looking classy. This design should not offend anyone one as there is no racial remarks or relations to other objects or people. The design is also based around Aston Martin in which could offend people as they feel the product isn’t for them as they don’t have a fast car so the fragrance doesn’t fit in with there lifestyle. This design shows a honest story about Hackett and how they are linked to Aston Martin. The design shows the class of Hackett because of the materials such as aluminium and stainless steel and wood. These materials resemble a expensive look and decide the branding of the fragrance. This design resembles Hackett as the brands name is going to be placed on the aluminium cylinders on the front. Also on the back of the acrylic box that’s holds the digital photo frame safety in the display. The environment of this display can be placed either on its own stable as the height is medium. Or it could sit next to the tills as it could attract customers very well their. The display can be recycled as the materials are recyclable. But, the design could be used over and over again.

These are some of the images of my final design in pro desktop, in which I made the dimensions exactly the same as what I have mentioned in the development process. These images are able to show us what the design looks like from every corner. Certain parts of the design have not been added such as the name . But, we can visualise that the cylinders will have the name Hackett London imprinted on it.

These images show different views of the display from a birds eye view to a underneath image. The front and sides view shows the detail of the display.

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Plan Of Making Manufacture Main partsConstruction of aluminium Cylinders Aluminium, cylinders are created using a jig in which hot liquefied metal is poured into a chamber inside a jig template. Then its poured into sheet forms and rolled into a cylinder form. From which it is shaped. To, get the centre out a press punch pushes the centre out leaving the cylinder behind.

Usability / Anthropometrics :The reason for the cylinders being a certain height is that the display will be on an table.

How they will stand up:A big issue that I never thought about was how the chrome cylinders will stand up on their own. Before having no stability, a customer could have had just touched them and they could have fallen.

An important feature of the display is the safety of the display. Rubber rings fit to be 60mm fit onto the bottom of the cylinders to stop the display moving about when the customer interacts with it. I can purchase these from amazon an online store

Safety :

Attachment of stabiliser to cylinder:I am going to have 2 screws in each wooden waves having a gap of 25cm between. After, I will leave the screw head out and create 2 holes in the aluminium. The holes in the aluminium will be 30cm apart from one another big enough for the screw head to be fitted onto on the inside. Then, last I create a small 5cm drop down on both of them so that when the join of these connect they will drop 5 cm to create the same length between being 25cm originally.

After, use a marker pen and draw the outline of the letters using the template. I would then drill holes into the outline of the letters, after using a junior hacksaw I will saw the letters out.

Stencilling my chosen manufacture process:

Manufacture Process for cutting holes :I will create a template to create the holes in which I will cut. To cut the aluminium I will use a hacksaw that I will use to cut the holes to. I will also use a flat file and a half rounded file to smooth the aluminium.

Manufacture Process :Aluminium bending :

Using an oxy-acetylene torch, light it using only acetylene on, hold the flame on the aluminium where you want to bend it, it will blacken the aluminium with soot. Now, add oxygen as you normally would to heat steel, move the flame back and forth on the aluminium until the black soot disappears, try not to hold it stationary for more than a second, this is when the aluminium is hot enough to bend. This method keeps you from melting the aluminiumAttachment into cylinder :

The wood will slot into the side of the cylinders that will create a straight steady support for the fragrance to stand on. Also the wood will be resting on the acrylic as a support.

Attachment Idea 2:The idea of this creations is that I will apply a lubricant in which will make the stainless steal slippery and can slide into the aluminium cylinder. This will be a easy process.

Construction of beech onto wooden waves:The wood will be glued onto the side of the wave. The wood will start from the top of the wave that is touching the cylinder joint. The beech will be glued onto the wooden supports in which will support the design of the sales display. More for the cylinders.

Attachment into cylinder :The wood will slot into the side of the cylinders that will create a straight steady support for the fragrance to stand on. Also the wood will be resting on the acrylic as a support.This page shows what all of my manufacture parts were to produce

my final fragrance design.

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Dimension Drawing

60mm width and length leaving a

70mm height gap

Length 1000mm and width of 22mm and a

height of 300mm. I will be

layering two wooden sides together to create the thickness.

This page shows the labelled parts together of each parts measurement. The design of pro desktop allows us to see a clear image of what the sale display could look like when it actually gets created using each measurement step.

Length of 290mm and a

width o 6mm and a height of

15mm allows the shelf to fit tightly into the design a safety be secure.

The top arrow shows a height of 30cm and

the bottom arrow shows a height of

5cm. The gap is 25cm between after they drop down the gap

returns to 30cm

The width is 60mm and the

length is 250mm and the height is 160mm. This is created around 4 of the long sides

with 2 short sides of a width

of 60mm

The cut into the cylinders where the test cars go are a length of 60mm and a width of 60mm and lastly a height of 1mm. The design doesn’t show this feature but the idea is simple on the side of

the cylinders a cut is made that the test card half hang in for the customer to push them in to fall

to the hole eventually.

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Cutting List :This is my cutting list that includes all of the different cut and dimension so the materials that I will need to cut to piece together the design.

Part No: Description: Material: Length: Width: Height: Unit cost: Quantity:

1 2 3

4

5

6

7

Aluminium cylinder

This is the part for cutting the measurements of the holes for the test cards to fall down into.

60mm 60mm 70mm

£ 18.00 1

The wooden base is for the storage of the products boxes to fit onto. Also it supports the frame of the display.

Beech

Pine

Pine

Pine drilled holes and aluminium holes drilled

Acrylic clear

Aluminium

450mm 250mm 15mm

£ 9.49 1

Wooden wave support

Wooden shelf for fragrance

The cut for the attachment is a gap of 30cm with a 5cm drop from the top and bottom that creates a 25cm distance after dropping creates the original 30cm, This allows the pine and aluminium to join.

Acrylic box that holds the digital photo frame in place safety and securely.

The cut on the sides of the cylinders for tester cards.

1000mm 22mm 300mm

£ 10.00 2

290mm 6mm 15mm

£ 5.73 1

290mm 6mm 15mm

250mm 60 mm 160mm

60mm 60mm 10mm

All together I will have 4 long

sides and 2 small sides.

The cuts are going to be 5 each side with a equal distance between them. The measurements are going to fit in with the size of the cylinders.

1

4

35

2 7

6

HackettLondon

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Hackett's New Point of sale Display

This is the new display that has exploded into out stores. The new fragrance is called ‘ Splash’. This displays the new and improved range of men’s aftershaves. Which still involves the Classic British Tradition that has inspired a nation.

As the company ism linked with Aston Martin they have sponsored certain materials from there cars to build this display.

Come to our stores today and try a taster of the new fragrance.

Advertisement of Hackett Display

This is what my display would look like if advertised on Hackett. The design of the page is simple but effective as such it included everything that you need on a web page linked with a company.

HackettLondon

Images of final point of sales display:

This the final result of my display. As you can see from the angles I have taken images the Aston Martin and Hackett finish has contacted with one another and combined a fragrance display. The digital photo frame allows a style of images of Hackett and Aston Martin to influence, the customer. The test cards idea does a massive job of interactivity which involves the audience The angles allow a view of every part of the display to be seen at every angle. Also the images show that the display is 180 degree view.

The back of the photo display shows how the frame sits in their and the plug end coming out of the holes in the back of the acrylic box. The box is supports the fragrance in the centre. Also the base allows more stock to be placed on and a range of different test cards for the customer to interact with.

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Evaluation against specification :

I am still going to decide to keep the sales display looking modern but have the classic style of Hackett. The display stilllooks modern out of the final outcome because of the exhaust I feel on the top given a shiny aspect to the design.Also I am still going to display the brands name clearly for customers to see. The brands name is clearly visible from the front and the name of the fragrance from the side for the customer to view easily.I have decided to use; circles, triangles, squares and rectangles to make this display. I have used all of these shapes to produce the design. By using these shapes it gives off a classy Hackett approach to the design.I am still going to use the colours grey, black and white and blue for the display as they are eye catchy if used at the correct tones. Having the colours black, white and blue stands out to the customer walking around. The main idea of the se colours where to give a eye catchy approach. But I also used chrome to spray the cylinder so it blends in with the colour of the exhaust.The material will be wood, plastic and a possibility of glass. I didn’t use glass as it is a heavy material also the design of fitting it wouldn’t work. Instead I used acrylic mainly as it is easy to produce into shapes by the laser cutter. I also didn't use wood. Using mainly acrylic didn’t destroy the modern classy Hackett look that I was aiming for.

The cost of the design will be a medium price range to allow myself to use materials that have a strong, classy look. Overall, the cost of the display was medium priced as the only cost that was expensive was the exhaust and the cost of the spray paints for the waves and cylinders. The display will have a range of colour tones only including colours, black, white and grey which will over perform the look of the product. The ending display had a range of colours of , white,black,chrome and blue. These colours are dark but also engage easy. The material will be recyclable and can be re-used material in the manufacturing process. I am pleased to say that all these materials can be recycled by melting down. The display will have materials that customers find modern and traditional at the same time. The material that I used are modern mainly as I focused around Aston Martin and Hackett together. I wouldn’t change the way of making it look more traditional as the final result is very pleasing.The display will show an engaging feature most likely an interactive one which will persuade the customer to buy the product. There is an interactive test card feature.The idea of unisex sale display is a good idea and I believe can still be created using colours,black,white and grey. The colours of white grey and black have all been included that persuades a unisex design.Shapes can also persuade customers to look at the display. Having different shapes such as, cylinders and exhaust and squares creates a obscure look for the design that engages customers.Also an background of images of Men can persuade both Men and Women to look at the fragrance being displayed. I didn’t do this but I sort of the done the opposite by using materials and objects to create a classic classy look to the design for the customer to feel when they use the display to test the aftershave.

Aesthetics:

Cost:

Customer:

HackettLondon

Evaluation against specification :

As it will be on the isle around the store which will engage customers walking past. As the display has been photographed before it shows that it can stand on a end of a table in a large area. The display must show at least a 180 degree angle that can been seen from different angles when walking towards the men’s fragrance section. The reason why I say this is because of the waves stabilizers are vivid blue that can be seen from behind the actual product of aftershave on the shelf.As I believe that the display should be accessible at any angle the customer walks towards the area that it is displayed in. The display is able to be contacted from every angle by if that meant picking up a package product on the base or stand at the front, or lastly the side interacting with the test cards.The back of the display will have the brands name showing this engage customer from other areas to come and view the product. I decide not to put this feature in as having the name on the front Cleary is more than enough. From research of images of other sale displays I saw that the name was only visible once as otherwise it seems to be too overseeing of pressure.

Environment:

The materials that the display will be made out of will be smooth so there will be no customer injury. All the materials have a smooth surface finish, this doesn’t just give it a safety aspect but a final class finish. Also the product will be a stable display just encase it was to get knocked and fall and injury someone. I have created a hold for the fragrance to stand in that I never thought of creating before hand. The display should be unreachable for little children as the design is to aim for Men around 20-30 year. The height of the display on a table is unreachable for children.I won’t be using an security wire which is attached to the product. I haven't used any security aspect as the photo frame looks like the box is all glued together so it cannot be taken. The materials such as glass can be dangerous if the sale display got knocked as it could cause injury but the idea of the display will be in the middle a display table so that it reduces the risk of damage and safety. I never used any glass, only acrylic as it was cheaper and if it fell it would be a major safety hazard so where someone cannot be cut.

Safety:

The displays height will be eye level with the customer to engage them in the product that’s being sold. The height of the display for the fragrance bottle is eye height. An advantage is that children won’t be able to touch the display by damaging it in any way. Children will not be able to reach the design as it was meant for an average height of a male 20-30 yrs. The size of the product is quite small so the display should not be massive in case it over looks the product. The size of the display ended up being tall and wide. But this was a better idea as there is more room for stock, also the fragrance is the highest point of the display for engaging with the customer. So I've decided it should be medium size but built wide and high so it’s engaging. I ended up exactly creating this by using height and width to have an advantage over other sale displays as they are usually quite small and not engaging or interactive.The display should considerer ergonomic issues which include how the display is built, how it is safe for humans and also how the size is suitable. I created a whole development page for exactly how humans would touch and interact with the display.

Size:

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The display will relate to what the products name is called and what it looks like meaning colour tones. The display exactly relates as I created a waves stability feature and the colour tones fit in well with the glass bottle. I am going to have a supply of tester strips with the brands name on them this is another method I have learnt from brands for advertisement's. I did this exactly the way I wanted by created test cars with the logo on one side for the customer to know exactly who this fragrance was by. Also I will be using L.E.D’S underneath the product where it will be standing so it stands out. I never used L.E.D’s as they are a struggle to fit in with the design. But using natural light from the shop still allows my materials to reflect the light and shine for the customer to see. I may also consider an motored turn table where the product can be sat on that captures the eye’ of an customer. I never created this feature due to s[ace also the wires would have been visible by the customer. These functions will make the display eye catchy and engage customers to view the product. All of the interaction features ended up exactly how they should by being visible and clearly touchable for the customer.

I would like to incorporate a luxury fabric such as velvet to highlight the display product to make it stand out on the display unit. I never used any fabric to incorporate with design as Hackett don’t use fabric materials in their advertising for fragrances also it would class with the acrylic materials.The materials used will show an expensive and classy look that shows that the display is expensive and extraordinary. The materials do give off a high class expensive finish extremely the exhaust pipes at the top that allows more height to the design and a Aston Martin sense to evaporate.The fabric could be sprayed with the fragrance in order to attract customers to the display unit. I never used fabric but now looking over the design it would have been good to incorporate it in with the design.The materials will always allow the display to look unique, tell and show a story of Hackett’s aftershave for Men. I will use materials such as wood, acrylic and metal. The materials of Acrylic that I used have a unique sense to them for the shapes that where created and the techniques of joining them all together.

Function:

Material:

Evaluation against specification :

HackettLondon

From my specification I included most objectives that I set out to do when making this design. I didn’t manage to tick off every one as some of them where to do with the cost of material. But, the other reason was sometimes mainly to do with safety for the customer.

Overall, the start of my developing the drawings I never considered a main part which was stability. After, research in development for each part of my design of materials, joints, attachments I finally made a design in Pro desktop. This aloud my to see a visual 3d design of the display. After, I started to make the project. I came across parts in the display where ergonicms where considered which was best for the user. I looked at wood and acrylic to make the waves out of Wood which would of taken a huge time scale up where acrylic would took around 1 day to produce. I felt that using acrylic made the design cheap and not a classic Hackett feel.

The cylinders where made from acrylic in the end rather than chrome. Chrome would of cost a huge budget but acrylic aloud my to create cuts into the cylinder. Such as, the holes and the slices in the side for the test cards to fit into. The spray that coated the design protected the acrylic shell.

As developing the display went on the idea of blending Hackett and Aston Martin appeared. The design ended up becoming a little taller than I suspected. But, I knew that the imagination of creativity in interaction concluded the user to enjoy using the sale display.

Furthermore, the colours of the materials ended up becoming bright and vivid for the customer. This was a main development that I highlighted through my design for the customers to be able to notice the display on a table. This manage to justify the interaction in the fragrance display that other display in which I researched that I found boring.

The base of the display was meant to be attached to the waves. I was going to create rods that would of lifted the base up to attach to the display. But , I then decide that not to attach the base for transportation reason and production of the part.

Lastly, I thought that the overall aspect of the cylinders joining to the middle box that held the photo frame in by pot riveting. This aloud a strong hold for the design to the cylinders. Also, the holes in the back of the acrylic box aloud air to filter through so the photo frame will not over heat. I also considered using black vinyl to go around the front up until the edge of the photo frame. The circular ring that fit the bottle in was measured into the laser cutter and tripled up to provided a strong grip for the bottle.

The test cards, ended up becoming a last hazard and a key objective. I enjoyed creating this as I used images from the internet of Hackett London to create small test cards to fit into the slits in the cylinder and large ones to fit on the base.

My Evaluation:

HackettLondon

Final Specification:

Aesthetics Highlight: The final outcome of my point of sale became very modern looking. In which enabled the features to see through as being eye catchy and engaging than other sale displays for aftershaves.The brands name was highlighted very clearly on the front of the display. I liked this feature as it had a better start for a sale in the market. Where most displays have the name small printed on the side of the display or even just on the bottle of aftershave.Lastly of the positives is the waves being a dark but colourful blue that shinned in the light engaged people.The only thing that I would of liked to changed is the colours. But Hackett are a very dark and grey coloured company so for it too work the company would need to introduce something very vivid.

Safety Highlight:My Design is safe in nearly aspect for stability and smoothness. The material are all smooth.As using Acrylic as mainly a huge factor of material helped with the process of safety. As it made everything more safe for the public.The only fault that I cannot exactly change is if the top of the waves where they bend become in contact with anyone they maybe sharp.Also if the display got knocked over of moved with a huge force the exhausts at the top could damage objects and people.

Size Highlight :The height of the design is just above the average height of a man that I based on 5 ft. 6’’.Also the design of the display was made so that children wouldn't be able to reach the display on a table. This was because of a safety reason not because they couldn’t try the product.

Function Highlight:The function became very realistic to of which I imagined it to be. I was very happy with the feature.The design of the test cards being circular aloud customers a large space to spray the fragrance onto. Also allowed more advertisement to be displayed.The only problem of which during making I found, was that they went straight to the bottom of the cylinder. In which was hard to get out. So I created a circular base that meant they would slide out to the customer.

Environment Highlight :The design is accessible from mainly the front not a complete 180 degree rule.This doesn’t mean that the whole design failed. As you could still get to the back of the design on a table base to the product.I never put an advertisement of Hackett on the back as I thought it may be to over powering. As the design of the sale display would go in front of an entrance of a isle.

Cost Highlight:The cost of materials where very cheap as they where acrylic that had been recycled.The only problem was the exhaust and the spray paint that cost.But that was the most importance for features and ascetics.

Customer Highlight:I never put any images on the display but the digital photo frame made and influence.This created a unisex of images of Men and Women to advertise the fragrance too.

Material Highlight:I never used fabric as it made the display look tatty not classy. This didn’t stop the feature of class being introduced and displayed through the display. The exhaust and the photo frame made a modern influence to the unisex idea of the display.Also the material choice of the waves made the feature of the waves look very classy and shiny, which engaged people.

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Final Specification from client:

This letter is from Jeremy Hackett. This shows his mind over the sales display for Hackett Splash fragrance. It shows the main points of which he thought worked extremely well. Also it shows his views on the exhausts and why they are good but also why it may disrupt there safety hazards policy.

HackettLondon

The design does the most important feature which is interactivity. If the design of a sales display has no interactivity it automatically creates dull sense to it. Also the link between Aston Martin and Hackett is very clearly bonded between the fragrance and the exhausts also the photo frame images.

The idea of having exhaust automatically creates a engaging idea for the customer to see exactly what the display is advertising. It creates a height to the display in which the customer can see over sale boards in stores. Also having the waves blue with Splash clearly visible allows another advertisement to the customer to see exactly what fragrance bottle it is. This is also a clever stability method.

The design of the sale display is easily accessible from a 180 degree turn. In which was the objective designer specification. Furthermore, the test cards are accessible each side also from the base of the design by the packages of fragrance.

The test cards have a simple creative design of the Hackett Logo on them which when the customer uses them they are able to see which brand that smell of fragrance came from. This is good for a marketing point of view. The marketing for this for design was very clearly explained through the display.

The stencil of London Hackett on the cylinders as cleaver as I see that a laser cutting process has been created to cut the letters exactly a Hackett finish style and stuck on the cylinder and sprayed over to give a varnish finish to the cylinder instead of see through.

The base of the design is clever as it can be removed and a new coloured base could be put in. Also having the stock just below the sale display still but having it very clear gives an impression to that this display is meant to be seen.

As mentioned before about the waves having a great link. But also the simple effective design of them being able to be taken off of the cylinders as it provides a good transportation method for your design.

Overall, the aesthetics, customer, function, materials and environment have all been considered in this design of a sales fragrance display for a store. The design ticks off all the important parts of a designer should be making for a new invention.

Final Specification from User :

HackettLondon

Comments from other people:

Hackett London:Stability of waves:After the start of developing my drawing, a question came about the stability of the design from my initial drawing design. From there I have analysed every possible movement and dimensions of the design and slowly processed waves stability's. This below shows the process of the drawings of what the design looked liked and where I improved the feature.

This evaluation makes a difference from another designer to a another designer. Analysing each others work and design allows us to see other ideas and corrections or ideas of the same feature to come across and combine together to create a complete final design.

This shows my development by creating the original of without a stability and production models and dimensions of cutting lists. And producing it on Pro Desktop and finally creating it for real.

From the start of fixing the stability I made measurements of the height of the cylinders against the wave stabilisers. This was produced by drawings first of all. They aloud me to see a 3-d design. After, I created a join for the waves and started to see how they would attach to the cylinders. I am happy with the process of which the waves where developed as it was quick and simple. I drew lots of images of how they would be produced and how they join and height of them to stabilisers the cylinders in the best possible way.

HackettLondon

Comments from other people:

John Lewis:

Join of the cylinder to Exhaust:

In the middle of development during the past materials that I had already created for parts in my design. I looked at allowing this sales display to be placed in a shop. I looked at the safety of the exhaust on the cylinder attachment. I started to investigate different methods of joining and eventually I found a simple method that involved a bit of rubber.

As you can see through development of the cylinder join. I looked at different methods such as, bending and creating a plate that bolts around the cylinder. After, looking at these options I found that using bolts would make the design look less classy. Also creating a bend in the cylinder created more work for myself in which could crack the material in the process.

So overall, this development I found that a 60mm rubber ring x3 would fit around the top of the cylinder and the exhaust would slide down and stop the exhaust falling. Also created a strong hold using araldite glue that glued the metal to metal as well.

HackettLondon

Designer :

Comments from other people:

Box for photo frame too be able to reopened:

I was asked about how the digital photo frame would be able to be released from the acrylic box without damaging the display. I researched various security measures. But, only found locks that would have made the display look to eye catchy in words for that their was something valuable their to be stolen.

I started by looking at how the box would be created and the height and thickness to allow the photo frame inside their. After, I decided not to put a massive lock or code on the design as it would give off the reason for having class within the design. I finally created a simple technique using glue to glue the top of the acrylic to the top bar of acrylic where the fragrance sat.

After, I created two large holes that I was able to get my fingers through to open the back off. Also this allowed air to the photo frame.

HackettLondon

Modification for mass market :

I would say that the fragrance for men aftershave for Hackett London is a batch. Where this means that there are a limited number of fragrance released per 1 design of fragrance. This makes their fragrance become more classy and expensive as there is a little amount of them around in the worlds company.

Problem:The problem with this part of the design was how they would attach to the cylinder for support. I looked through examples on the internet as for how attachment of acrylic and metal work. I found examples of using glue mainly such as, Epoxy Resin.

I also thought in my development that to create a acrylic ring that holds the cylinder as a supportive for the exhaust. But, after testing this the ring was to weak to hold the metal. I then suggested, looking at a rubber ring a simple but effective product that manage to hold up the exhaust. This also could be glued to allow more support.

Modify:I modified this by creating two holes in the cylinder and the waves to connect to one another. This aloud a good process for when the production and transportation of the display to a manufacture company. The too screws were easily attached . I thought just before about gluing to the cylinder. But, then the idea of transportation evolved that would the size of the cylinders and the waves be too much.The part of the display would definitely be able to be produced by mass production. They are a cheap lightweight material acrylic. Also the attachment join of the laving aluminium between them is easily produced. This is good for the design as it helps with selling the design.

Production:

HackettLondonProblem:

The problem with this design was the attachment of the exhaust to the cylinder as it caused safety hazards and manufacture decisions. I found through my development I started to look at attachment ideas. I found that glue wouldn’t work well as it would not be strong enough to glue metal to acrylic.

I found that if I created a acrylic ring to fit the cylinder that may stop the exhaust slipping. But, this idea fell short and broke as the weight of the exhaust pushed the acrylic down to much. Lastly, I found that a simple idea of rubber would stop the exhaust slipping.Modify:The final outcome of modifying this attachment I found that the ring of acrylic after testing was extremely weak. Where a 690mm rubber ring around the cylinder held tightly to the cylinder.

I put the exhaust onto the cylinder with the rubber and the exhaust had no movement at all. I evening included a extra hold of glue to go around the rubber ring to hold it together to the exhaust. The exhaust is still un attachable for packaging.

Production:The production of this part would be great for batch production as the rubber ring is very cheap to produce. Also the distribution of this can be packed extremely well.

Modification for mass market :

HackettLondonProblem:

The problem with this part of the design was how to photo frame box would work. Originally I never thought of a strong attachment for the box to the cylinders.

I Said before to glue to the cylinder. But I soon found that pot riveting the design made a stronger hold. Also how the photo frame would be inserted in and out of the display without showing any security lock.

Modify:When I found that pot riveting would provide a strong bonded hold to the cylinder. I had ease with the weight of the display.

But, the main problem was showing any security lock. The reason why I did not want a lock as it can be seen by the customer as there is something here to be stolen Also it takes the individual classic Hackett London look away. I found that just gluing the top of the back of the base would provide a bracket to allow it to be reopened every time if needed.

Production:The production of this box is a simple laser cut job, where designing the size measurements on tech soft and sending it to the laser cutter which could be cut out in different colour s if needed.

This would be a mass production if the design went to stores to be tested as a New sales men's fragrance display.

Modification for mass market :

HackettLondon

Problem:The fault on this part of the design was to do with the holes in the cylinders exactly how they would have been made. Originally I said that a hacksaw would have been used when measurements were taken. But after, consideration I thought that I needed a finer cut and the gerble cutter would of provided a strong circular cut. In which it did. And also probably saved me time.Modify:

The modification for this was the manufacture tool in which I used to cut and finish the circle in both cylinders to allow the test cards to be taken out of . Also I included a circular base at eh bottom to stop the test card falling all the way to the bottom so It was easy for the customer to get them out.

I used the gerble cutter and etched a template for the circular cut and after, started to cut into the acrylic softly. After, I used a file to smoothen the surface so the customer would not injury themselves.

Production:The production for this part of the cylinder would be a mass as it is a quick and easy process of etching a template cutting measurement.

After, starting to cut into the acrylic and then using the file to smoothen the acrylic encase of injury.

Modification for mass market :

HackettLondon

Modification for mass market :

Problem:The problem with this part of cutting the slices for the test cards to fit was the precision of the measurements of the thickness of the slices.

Also the spacing for each slit I used a ruler and a template of etching a mark on the cylinder before spraying them to configure the spacing between them so that it wouldn't look confusing to the customer having one higher then the other.

Modify:The modification for this would have had the acrylic length of the cylinder cut out in the laser cutter with the spacing between the slices correct.

After, I could of stuck the plastic vinyl on and used that as a guide to mark the slices also the thickness could have been the thickness of the lines that were printed in the laser cutter as drawn in tehc soft. This would have saved time .

Production:This part of using the gerble cutter to design the slices for test cards to fit can be made on anything.

That is able to be cut by a gerble cutter in which this feature I would say be a mass production feature.