Advertising is content

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‘OLD’ ADVERTISING CREATING ANTICIPATION

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ADVERTISING 2.0 CREATING CONTENT AND EXPERIENCE

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Brands need to gear up to engage the newly evolved consumer.

Consumers respond to CONTENT

GREAT CONTENT IS KING

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GREAT CONTENT TRAVELS

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Getting the CONTENT to the right COMMUNITY

NARROWCASTING is more effective than BROADCASTING

Moving from channels to arenasBrand as law enforcer Brand as participant

ADVERTISING TURNS INTO EXPERIENCE SURROUNDING

THE CONTENT

– in some instance, the experience consumers connect to and build

long-lasting relationship with

THANK YOU

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