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Advertising
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Advertising
• Is a communication tool that function most efficiently in combination with two primary concepts:
1. Centralized Exchange.2. An Economy in which supply surpasses
demand.
BRANDING
“Strategy is Everything”
“A product is manufactured, a brand is created.”
“Today consumers don’t want to buy brands, they want to BUY IN to what the brand believes
in” Global Amsterdam agency strawberry frog.
BRANDING
A name, term, sign, design, or a unifying combination of them intended to identify
and distinguish the product or service from competing or services.
Branding elements
Advertising campaign planning
1-Analyze the Market
• Determining the Demand factors.• SWOT analysis.• Target marketing.
Target marketing:
Successful advertisers are those who identify, and then direct resources toward the people who
went or need what the brand has to offer.
• Segment your market• Target a segment• Position your product for that segment• Communicate your positioning (Creating the
ads)
2- Advertising objectives
• Company
• Consumer
3- Budgeting
!! العملية مش سايبة هيا
4- Creating strategy and messages(Translate into consumer terms)
5-Creation
• Advertising elements:1. Strong strategy2. Strong selling idea3. Stands out4. Always relevant5. Can be built in campiagns
5-Creation
• Advertising Tools:1. Print production (outdoors)
Advertising elements
2. Video and commercial
6-Launching
According to the planAnd scheduling!
! محنا قلنا مش سايبة هيا
6-Evaluating
Campaigns VS Advertising
• Campaigns“Series of planned actions”
Average length 17 months!
• Advertising
Research
• Marketing Research
• Advertising research
Thanks!