Advanced Housing Market Reporting Made Simple

© 2009 Minneapolis Area Association of REALTORS®

By Mark Allen, RCE, CIPS, CRS, GRI

Chief Executive OfficerMinneapolis Area Association of REALTORS®

Advanced Housing Market Reporting Made Simple

MARKET REPORTING TOOLSPOWERFUL. EASILY UNDERSTOOD. ALWAYS CURRENT.

2009 AE InstituteColorado Springs


PARADISE!

BE THE LOCAL EXPERT...


...IN A GLOBAL MARKET.


YOU ARE HERE


“Real estate is much like the weather. People don’t care about the national forecast, they care about the local forecast.”

– Lawrence Yun, NAR Chief Economist

QUOTABLE


OurTopic

What AreMarket

ReportingServices?

BriefOverview


Advanced Housing Market Reporting Made Simple


RECEIVING VALIDATION

“You like me! You really like me.”– Sally Field, American Actress


INFO HWY CONGESTION

Swanepoel’sTREND 7


CONGESTION“I don’t need a million answers.I just want the good ones.”

– WebMD TV Ad


GUIDING PRINCIPLES

To provide the resources and leadership for REALTORS® to

succeed.

Advancing theAdvancing theMAAR MissionMAAR Mission


GUIDING PRINCIPLES

Real EstateReal Estateis Localis Local


Visuals MatterVisuals Matter

GUIDING PRINCIPLES


VISUALS + DETAILS

GUIDING PRINCIPLES


Make it Make it AvailableAvailable

GUIDING PRINCIPLES

Distribute.Distribute.Distribute.


GUIDING PRINCIPLESLocalEasy to UnderstandDetailReadily Available

BUT DON’T LISTEN TO US...If video on next page doesn’t work, please write [email protected] and we’ll send you a link.

Slideshare appears to have some glitches.


WEEKLY ACTIVITY REPORT


LOCAL MARKET UPDATES


MONTHLY INDICATORS


HOUSING SUPPLY OUTLOOK


SUPPLY-DEMAND RATIO


HOUSING AFFORDABILITY


2000

Source: USA Today analysis of Federal Financial Institutions Examination Council data.By Brad Heath, Joshua Hatch and Dave Merrill, USA TODAY

“UH-OH”


2007

Source: USA Today analysis of Federal Financial Institutions Examination Council data.By Brad Heath, Joshua Hatch and Dave Merrill, USA TODAY

By 2007, the national average was 9% of all borrowers, a rate higher even than at the peak of the U.S. housing boom in 2006.

“OH SH__”


REACTING TO “UH-OH”


EXTREME LOCAL DETAIL


MAPPING

Maximize your visual appeal.

If video on next page doesn’t work, please write

[email protected] we’ll send you a link.



“THE SKINNY” BLOG


HOW REALTORS® USE IT

Client ConsultationBlogs and WebsitesSocial NetworkingMarketing!Business Planning


BROKER WEBSITES


AGENT WEBSITES


AGENT BLOGS


FACEBOOK

BUT DON’T LISTEN TO US...If video on next page doesn’t work, please write [email protected] and we’ll send you a link.



News MediaGovernmentStrategic PartnersUniversitiesThe Public

HOW OTHERS USE IT


INFLUENCING THE STORYPrices and interest rates fall, affordability at four-year high | February 15, 2008 | ThisWeek Online

Big discounts push increase in September home sales |October 10, 2008 | Star Tribune

Local real estate outlook: Lots of trouble, but a few positive signs too | February 13, 2009 | MinnPost

Has flood of foreclosures begun to recede? | January 28, 2009 | Star Tribune

Fewer foreclosure homes on market in Twin Cities |January 27, 2009 | Saint Paul Pioneer Press


INFLUENCING OTHERS


INFLUENCING THE PUBLIC

“[I was] provided reports from your association which provided so much granular detail and data points that answered so many of my questions – and answers to questions I hadn’t even asked (but should have). Without this data, I’d still be questioning my REALTOR®.”

– Joseph Colianni, Senior Vice President, Wells Fargo Bank, N.A.


DISTRIBUTION STRATEGY


DISTRIBUTION STRATEGYPrivate label. We thought our brokers would want this, but they wanted a trusted, third-party element instead.


DISTRIBUTION STRATEGY

Weekly e-newsletterWebsiteOffice visitsAdvertorialCE classesPrint publicationsTargeted emails to brokersAnd best of all…

Unfettered access.


RAVING FANS!


RIDE THE ELEPHANTNot all of your members are paying attention. You could march a parade of elephants past them and they wouldn’t notice. Don’t worry about that. Ride the elephant you have.

Local housing market information IS IMPORTANT. And the best REALTORS® in your market will recognize and utilize the products you give them.


ENGAGING THE BOARD


If you build it…

HOW IS THIS SIMPLE?

…they will come.


Start. But start…

HOW IS THIS SIMPLE?

Small


Unquenchable demand.

HOW IS THIS SIMPLE?


PRODUCT DEVELOPMENTFrom concept to production:

InputInput

RefineRefineInputInput

InputInputDesignDesign

InputInput

AdjustAdjustBuildBuild


COLLABORATION


EXPEDIENCY vs. PERFECTION


Real Estate is LocalReal Estate is LocalIn a consolidating, globalizing economy, it is critical to own your local space.

It is the difference between designing your own future and having it dictated to you.

REMEMBER…


YOU ARE THE VALUE-ADD

MLS data is the richest, cleanest and most powerful real estate data available.

Use it to advance your cause. You are the expert. You own the data!

And when the REALTOR® Property Resource (RPR) comes to be…


BUT DON’T LISTEN TO US

JeremyConaway

StephanSwanepoel

Saul Klein

ML YES!


MAGIC?


THE RECIPE

Start w/ Heaping Spoonful of Common Sense

Stir w/ High School Level Math

Lay Upon Bed of Technical Programming

Sprinkle it With Branding Spice

Splash With Local Color

Serve to Masses


IF WE CAN DO IT...

So can you!


IF YOU DON’T WANT TO...

We can do it for you.


IF YOU DON’T WANT TO...

SHAMELESS PROMOTION

ALERT


MARKET REPORTING PARTNERSAustin Board of REALTORS® in Austin, TX

Collin County Association of REALTORS® in Plano, TX

Contra Costa Association of REALTORS® in Walnut Creek, CA

Metrolist, Inc., Denver, CO

Greater Lakes Association of REALTORS® in Brainerd, MN

Houston Association of REALTORS® in Houston, TX

Metropolitan Regional Information Systems, Inc. in Washington, DC

Multiple Listing Service, Inc. in Milwaukee, WI

Northeast Florida Association of REALTORS® in Jacksonville, FL

North Metro REALTORS® Association in Coon Rapids, MN

Peoria Area Association of REALTORS® in Peoria, IL

REALTOR® Association of the Sioux Empire in Sioux Falls, SD

REALTOR® Association of Southern Minnesota in Mankato, MN

Southern Twin Cities Association of REALTORS® in Eagan, MN


OWN YOUR SPACE

REALTOR® Association of the Sioux Empire in Sioux Falls, SD

“We had problems with conflicting information. Once we started using your stats, we became the only legitimate and trusted source of housing market data. Now everyone comes to us first.”

– Bart Hacker, CEO, RASE


IF NOT NOW...


IF NOT YOU...


Thank you for your time.


Mark AllenJeff Allen Greg Sax