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Track 2 @adtechanz #atmelb2

ad:tech Melbourne 29th March Track Two

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Page 1: ad:tech Melbourne 29th March Track Two

Track 2

@adtechanz#atmelb2

Page 2: ad:tech Melbourne 29th March Track Two

“Unite And Compliment Your Platforms To Divide

And Conquer Your Market”Actionable Insights;• How can you effectively drive symbiosis between all of your platforms?• How can mobile devices support and enhance marketing strategy?• Understanding the tablet eco-system• How should you weight your mobile spend Vs traditional online spend?

@paddo

Page 3: ad:tech Melbourne 29th March Track Two

“Unwired Media - Cool Your Jets And Get Back

To Basics”Actionable Insights;• Harnessing the responsibility and enthusiasm of your organisation to make sure that they get the basics right first.• Getting the value exchange right by simplifying • It’s not just about matching luggage of mobile and online

@suncorpbank @zacjacobs / @tigerspike

Page 4: ad:tech Melbourne 29th March Track Two

“How NFC Will Revolutionise The Digital

Space By 2013”Actionable Insights;• How will NFC revolutionise the digital space?• How can NFC add measurable value to your brand?• Should you have an NFC ready product?• How you can monitor and analyse your campaigns?

@TapitNFC @wearereborn_au

Page 5: ad:tech Melbourne 29th March Track Two

“Paid, Owned, Earned Media (P.O.E.M)”

Actionable Insights

• What are the benefits of harnessing the power of the mass consumer market? • How do you ensure that branded content unites with a great marketing strategy?• What are the best practices of P.O.E.M?

@pixellight @digitalbuzz/@WorldVisionAus

Page 6: ad:tech Melbourne 29th March Track Two

“The Now & Next of Australian Digital Media ”

Gavin Heron, Executive Creative Director, Visual Jazz

@gavinheron / @thevisualjazz