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SoMoSoMo ( Social Mobile)
Matthew SnyderCEO & Founder
ADObjects IncTV
RadioPrint
OOHDigital
Events
Clas s ifie ds
Search
Maps
Mus ic
Content
DigitalHand. AnalogTouch
ADObjects Inc. ©
ADObjects Inc ©
Any and all information provided to you is provided on an "as is" basis, without any warranty. Please ensure that any sites / content you subject to the tools provided by us do not infringe any other persons' copyrights or other intellectual property.
All of my connected applications, always
with me
Change: Multimedia Computer ( 2008 pivotal) Multimedia Computer ( 2008 pivotal)
Mainframe
1960s
Mini
1970s
Personal
1980s
Laptop
1990s
ADObjects Inc ©
Any and all information provided to you is provided on an "as is" basis, without any warranty. Please ensure that any sites / content you subject to the tools provided by us do not infringe any other persons' copyrights or other intellectual property.
Hyper Personal: The Mobile Next Intersecting Wave The Mobile Next Intersecting Wave
‘95 ‘00 ‘05 ‘10
Ris eofthePortal
Ris eoftheSoc ial
Ris eoftheSearch
Ris eofPersonalization
AcceleratedGrowth
Mobile?????
ADObjects Inc ©
Any and all information provided to you is provided on an "as is" basis, without any warranty. Please ensure that any sites / content you subject to the tools provided by us do not infringe any other persons' copyrights or other intellectual property.
Consumer Cost : Free vs. Fee is now here! Free vs. Fee is now here!
Free Terrestrial Paid Satellite
Free Broadcast Paid Satellite + Cable
Free Newspaper/Free Directory Paid Daily Newspaper
Radio
TV
Online
Advertising
Advertising
Advertising
Free content/services Subscription & Transaction Advertising
“Free” Advertising “Paid” Subscription
Subscription & TransactionMobile
Free content/services Advertising
inevitable
ADObjects Inc ©
Any and all information provided to you is provided on an "as is" basis, without any warranty. Please ensure that any sites / content you subject to the tools provided by us do not infringe any other persons' copyrights or other intellectual property.
Global: e.g. Japan presenting to India community e.g. Japan presenting to India community
PaymentE-book
Broadcasting
DigitalRadio
Music
Coupon
Basic function- Voice talk- e-mail- Internet
GPS
Search
Video
Mob
ile a
s To
olM
obile
as
Tool
Mob
ile a
s M
edia
Mob
ile a
s M
edia
PC Browser
ADObjects Inc ©
Any and all information provided to you is provided on an "as is" basis, without any warranty. Please ensure that any sites / content you subject to the tools provided by us do not infringe any other persons' copyrights or other intellectual property.
Convergence: Mobile Inflection Point (2010 pivotal) Mobile Inflection Point (2010 pivotal)Mobile Devices w/ full HTML browsers exceed vs PC
ADObjects Inc ©
Any and all information provided to you is provided on an "as is" basis, without any warranty. Please ensure that any sites / content you subject to the tools provided by us do not infringe any other persons' copyrights or other intellectual property.
Local: Interactive media will thrive for mobile
<2 minutes
<5 minutes
<10 minutes
Around me in Central Park
ADObjects Inc ©
Any and all information provided to you is provided on an "as is" basis, without any warranty. Please ensure that any sites / content you subject to the tools provided by us do not infringe any other persons' copyrights or other intellectual property.
Channels: Is their mobile only? Is their mobile only?
ADObjects Inc ©
Any and all information provided to you is provided on an "as is" basis, without any warranty. Please ensure that any sites / content you subject to the tools provided by us do not infringe any other persons' copyrights or other intellectual property.
Contextual : Cross-Screen Cross-Screen
ESPNMobile surpasses
ESPN Online ~100M PV /month
BMWs text2magazine gets over 30% conversion for MMS
Cle ar Channe lAnnounces massive shift to Digital interactive signs.
- -Click to Ale rt on line for Ad-networks is now a key conversion..
Instead of Calling in to “ win that concert ticket” ,CBSRadio
2 Text win withmobile
Online
Outdoor Print
TV
Radio