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Scott Dannenfelser's Presentation at the Cincinnati Ad Club Groundhog Day Event
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Brand EnvironmentsCincinnati AdClub:Candidates Groundhog Day Event2 February 2012
© Landor Associates February 2012 Page Cincinnati Brand Environments
Scott DannenfelserLandor Associates
Design DirectorBrand Environments
© Landor Associates February 2012 Page Cincinnati Brand Environments
Create The Big Idea
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© Landor Associates February 2012 Page Cincinnati Brand Environments
Communication Hierarchy
© Landor Associates February 2012 Page Cincinnati Brand Environments
Attract: Turn their heads
© Landor Associates February 2012 Page Cincinnati Brand Environments
Engage: Make it Memorable
© Landor Associates February 2012 Page Cincinnati Brand Environments
Inspire: Establish a lasting connection
© Landor Associates February 2012 Page Cincinnati Brand Environments
Summary
1. Create your PINK PONY 2. Establish a Communication Hierarchy3. Consider every touchpoint as an opportunity4. Make a lasting connection5. BE CONSISTENT
© Landor Associates February 2012 Page Cincinnati Brand Environments
The pony should have been PINK!