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With more than a decade's experience with the information technology industry, Adam explains what's driving the new culture of sharing. Sharing, reuse, and collaboration--all key elements in Web 2.0.
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What Web 2.0 Means to Business
Web 2.0Culture of sharing and four drivers that shape the new web
Seoul, KoreaJune 2007
Adam P. Parkemail: [email protected]: adampark.bloter.net
ADAM 2007, Web 2.0 / Adam Park / 2
Individual v. Collective IntelligenceWhat’s possible with the help of the Web
Springnotehttp://www.springnote.com/images/share/swf/springnote_movie_big.swf
ADAM 2007, Web 2.0 / Adam Park / 3
The “You” EraProsumers: Consumers as producers of content
ADAM 2007, Web 2.0 / Adam Park / 4
Time Person of the Year 2006It’s You!
Source: http://hello.eboy.com/eboy/wp-content/uploads/shop/EBY_FooBar_35t.png
ADAM 2007, Web 2.0 / Adam Park / 5
The best thing about Web 2.0It makes people think
Source: Creating Passionate Users (CPU) - http://headrush.typepad.com/creating_passionate_users/2005/10/the_best_thing_.html
Real knowledge and understanding is the product of a co-creation.
ADAM 2007, Web 2.0 / Adam Park / 6
Web 2.0 Meme MapBy Tim O’Reilly
ADAM 2007, Web 2.0 / Adam Park / 7
A Web 2.0 by any other nameContemporary social, business, technology trends
Source: Outsmart Weblog: smarter by design - http://blog.getoutsmart.com/archives/2006/08/09/a-web-20-by-any-other-name/
ADAM 2007, Web 2.0 / Adam Park / 8
Web 2.0 Technology in ActionA sneak preview of what’s possible with the new Web
The Web as an Application Platform HousingMaps
http://www.housingmaps.com/
The Participatory (Read-Write) Web Wikis in Plain English
http://www.youtube.com/watch?v=-dnL00TdmLY Bloter.net
http://adampark.bloter.net/
Relevant and Empowering Google Reader (RSS), digg, del.icio.us
http://www.google.com/reader/view/
Rich User Experience Goowy
http://www.goowy.com/index.aspx Panic Goods
http://www.panic.com/goods/
Digital Self Expression YouTube, MySpace, Flikr
Social Affiliation Xing, LinkedIn, Friendster
ADAM 2007, Web 2.0 / Adam Park / 9
Culture of SharingSharing is everywhere
ADAM 2007, Web 2.0 / Adam Park / 10
Culture of SharingSharing what you have via Web
ADAM 2007, Web 2.0 / Adam Park / 11
Culture of SharingSharing what you know via Web
ADAM 2007, Web 2.0 / Adam Park / 12
Culture of SharingSharing what you do via Web
ADAM 2007, Web 2.0 / Adam Park / 13
The Four Drivers, or 4F’sFun (Expression)
ADAM 2007, Web 2.0 / Adam Park / 14
The Four Drivers, or 4F’sFame (Reputation, Attention)
ADAM 2007, Web 2.0 / Adam Park / 15
The Four Drivers, or 4F’sFortune (Money, Value Add)
ADAM 2007, Web 2.0 / Adam Park / 16
The Four Drivers, or 4F’sFast Innovation (Time)
ADAM 2007, Web 2.0 / Adam Park / 17
The Long Tail MarketplaceWhere You Can Get Exactly What You Want
ADAM 2007, Web 2.0 / Adam Park / 18
Experience EconomyIt’s Not Just About Cakes, But About Birthday Parties!
ILLUSTRATION: ELWOOD SMITH
ADAM 2007, Web 2.0 / Adam Park / 19
Real Time EnterpriseA Reincarnation of Virtual Corporation
ADAM 2007, Web 2.0 / Adam Park / 20
Fast Innovation, Open InnovationConnecting the Dots: Collaboration and Reuse
ADAM 2007, Web 2.0 / Adam Park / 21
The Next Web, or Web 2.0Being Open, Platform for Participation, Sharing
ADAM 2007, Web 2.0 / Adam Park / 22
WIKINOMICSHow Mass Collaboration Changes Everything
Being open
Peering
Sharing
Acting globally
ADAM 2007, Web 2.0 / Adam Park / 23
The CIO DilemmaInnovation without Disruption – a Pipe Dream?
ADAM 2007, Web 2.0 / Adam Park / 24
Enabling Richer OutcomesTraditional Software v. Enterprise Web 2.0
Source: Dion Hinchcliffe’s blog on ZDNet
ADAM 2007, Web 2.0 / Adam Park / 25
Evolution of Business ITFuture is where IT and ICT converges via Web 2.0
Fledgling ITCustom Development
• Laissez-faire development• Incompatible• Unable to view real-time status
Standard ITIntegrated Applications
• Deploy packaged business apps• Implement best practices• Focus on internal integration
Empowering ITPlatform for Higher Value
• Adopt services platform• Extend integration / collaboration• Focus on differentiation
Use V
alue
Inte
grate
Develo
p
Technology / Tools Applications Platform
ADAM 2007, Web 2.0 / Adam Park / 26
The best thing about Web 2.0It makes people think
Source: Creating Passionate Users (CPU) - http://headrush.typepad.com/creating_passionate_users/2005/10/the_best_thing_.html
Real knowledge and understanding is the product of a co-creation.
What Web 2.0 Means to Business
Web 2.0Culture of sharing and four drivers that shape the new web
Seoul, KoreaJune 2007
Adam P. Parkemail: [email protected]: adampark.bloter.net