Ad Mob Overview 06 08

2005-2008 AdMob, Inc. Confidential & Proprietary

ExamplesAdMob


• Size and Scope Leader >23 Billion ads / 160+ countries

• US Scale> 1.4 Billion US impressions / month

• US Reach> 35% of US mobile web users

• Global Scale>3 Billion impressions / month worldwide

• Mobile Ad SolutionPerformance & Brand Ad Units

• Partnerships4500+ mobile sites / premium publishers

Why AdMob?

http://images.google.com/imgres?imgurl=http://blog.wired.com/cars/images/2007/03/30/toyota_logo_2005.jpg&imgrefurl=http://blog.wired.com/cars/2007/03/toyota_developi.html&h=301&w=350&sz=14&hl=en&start=6&um=1&tbnid=Z7mfeoRPIPZdeM:&tbnh=103&tbnw=120&prev=/images?q=toyota+logo&um=1&hl=en&rls=com.microsoft:en-us:IE-SearchBox&rlz=1I7SKPB&sa=N

http://images.google.com/imgres?imgurl=http://www.kdheks.gov/kdsi/images/ARD/LOGO%20-%20FORD%20Color.jpg&imgrefurl=http://www.kdheks.gov/kdsi/ard_toolkit.html&h=267&w=639&sz=153&hl=en&start=1&tbnid=WKqiMw2Qj_p78M:&tbnh=57&tbnw=137&prev=/images?q=ford+logo&gbv=2&svnum=10&hl=en

http://images.google.com/imgres?imgurl=http://www.kellogg.northwestern.edu/student/club/hispanic/Pictures/target_logo.jpg&imgrefurl=http://www.kellogg.northwestern.edu/student/club/hispanic/Companies.htm&h=306&w=250&sz=40&tbnid=2QzPVK66XyTmxM:&tbnh=117&tbnw=96&prev=/images?q=target+logo&um=1&start=3&sa=X&oi=images&ct=image&cd=3

http://images.google.com/imgres?imgurl=http://www.autocity.com/i/logos/logo2_cadillac.jpg&imgrefurl=http://www.autocity.com/reportajes/marcas/Cadillac/XLR-V-03-2005/index.html?cod=4024&h=70&w=75&sz=4&hl=en&start=8&sig2=NeokEJ3kEW-fhY9POE4iag&um=1&tbnid=jGk7a2LDIOb2JM:&tbnh=66&tbnw=71&ei=M-D2RqiGLaHaggPszaDiDA&prev=/images?q=cadilac+logo&svnum=10&um=1&hl=en&sa=N

http://images.google.com/imgres?imgurl=http://www.fourfourfourltd.com/images/DISNEY%20LOGO%20COLOR.jpg&imgrefurl=http://articulo.mercadolibre.com.pe/MPE-3071372-set-de-edredon-mickey-mouse-_JM&h=796&w=1724&sz=145&tbnid=i1cHkDFEQMP8QM:&tbnh=69&tbnw=150&prev=/images?q=disney+logo&um=1&start=1&sa=X&oi=images&ct=image&cd=1

http://images.google.com/imgres?imgurl=http://www.femenino.info/wp-content/uploads/nike-logo.gif&imgrefurl=http://www.femenino.info/24-07-2007/actualidad/coca-cola-nike-adidas-tienen-sus-fanaticos-en-la-web-20&h=1106&w=1768&sz=68&hl=en&start=4&um=1&tbnid=os-_yNQ8q9Nj6M:&tbnh=94&tbnw=150&prev=/images?q=nike+logo&um=1&hl=en&rls=com.microsoft:en-us:IE-SearchBox&rlz=1I7SKPB

http://images.google.com/imgres?imgurl=http://www.autokorbel.hu/Dateien/porsche%20logo.jpg&imgrefurl=http://carversation.com/2008/02/15/321/&h=1937&w=1678&sz=436&hl=en&start=1&um=1&tbnid=lC2y1PeN5Uw1OM:&tbnh=150&tbnw=130&prev=/images?q=porsche+logo&um=1&hl=en&rls=com.microsoft:en-us:IE-SearchBox&rlz=1I7SKPB

http://images.google.com/imgres?imgurl=http://www.coca-colaindia.com/images/brands/diet-coke/diet-coke-logo.gif&imgrefurl=http://www.coca-colaindia.com/diet-coke/&h=81&w=136&sz=4&hl=en&start=14&um=1&tbnid=WxCrRjcEi7dN5M:&tbnh=55&tbnw=92&prev=/images?q=diet+coke+logo&um=1&hl=en&rls=com.microsoft:en-us:IE-SearchBox&rlz=1I7SKPB&sa=N


AdMob Advertiser Base

Mobile Content Internet

Retail

Movies, TV & Games Autos

Financial

Consumer Products

http://images.google.com/imgres?imgurl=http://www.autocity.com/i/logos/logo2_cadillac.jpg&imgrefurl=http://www.autocity.com/reportajes/marcas/Cadillac/XLR-V-03-2005/index.html?cod=4024&h=70&w=75&sz=4&hl=en&start=8&sig2=NeokEJ3kEW-fhY9POE4iag&um=1&tbnid=jGk7a2LDIOb2JM:&tbnh=66&tbnw=71&ei=M-D2RqiGLaHaggPszaDiDA&prev=/images?q=cadilac+logo&svnum=10&um=1&hl=en&sa=N

http://images.google.com/imgres?imgurl=http://www.ringtonefresh.com/images/logo_sendmemobile.gif&imgrefurl=http://www.ringtonefresh.com/&h=85&w=85&sz=2&hl=en&start=1&tbnid=0tyv82_1MYEgWM:&tbnh=76&tbnw=76&prev=/images?q=sendmemobile+logo&gbv=2&svnum=10&hl=en

http://images.google.com/imgres?imgurl=http://www.kdheks.gov/kdsi/images/ARD/LOGO%20-%20FORD%20Color.jpg&imgrefurl=http://www.kdheks.gov/kdsi/ard_toolkit.html&h=267&w=639&sz=153&hl=en&start=1&tbnid=WKqiMw2Qj_p78M:&tbnh=57&tbnw=137&prev=/images?q=ford+logo&gbv=2&svnum=10&hl=en

http://images.google.com/imgres?imgurl=http://www.fourfourfourltd.com/images/DISNEY%20LOGO%20COLOR.jpg&imgrefurl=http://articulo.mercadolibre.com.pe/MPE-3071372-set-de-edredon-mickey-mouse-_JM&h=796&w=1724&sz=145&tbnid=i1cHkDFEQMP8QM:&tbnh=69&tbnw=150&prev=/images?q=disney+logo&um=1&start=1&sa=X&oi=images&ct=image&cd=1

http://images.google.com/imgres?imgurl=http://startupsquad.com/wp-content/uploads/2007/06/eqo_logo.jpg&imgrefurl=http://startupsquad.com/2007/06/26/eqo-drops-skype-makes-a-great-comeback/&h=67&w=120&sz=13&hl=en&start=2&um=1&tbnid=CEg83WqvB0FYeM:&tbnh=49&tbnw=88&prev=/images?q=eqo+logo&svnum=10&um=1&hl=en&rls=com.microsoft:en-us&sa=N

http://images.google.com/imgres?imgurl=http://www.ziapainting.com/yahoo_site_admin/assets/images/paypal_logo.11241504_std.jpg&imgrefurl=http://www.ziapainting.com/home&h=235&w=600&sz=19&hl=en&start=3&um=1&tbnid=in9uYkNORZfjxM:&tbnh=53&tbnw=135&prev=/images?q=paypal+logo&svnum=10&um=1&hl=en&rls=com.microsoft:en-us

http://images.google.com/imgres?imgurl=http://content.answers.com/main/content/wp/en/a/a9/Sundance_Channel.jpg&imgrefurl=http://www.answers.com/topic/sundance-channel&h=52&w=132&sz=4&hl=en&start=3&um=1&tbnid=MQpo0kyfii-eaM:&tbnh=36&tbnw=92&prev=/images?q=sundance+channel+logo&um=1&hl=en&rls=com.microsoft:en-us:IE-SearchBox&rlz=1I7SKPB&sa=N

http://images.google.com/imgres?imgurl=http://blog.wired.com/cars/images/2007/03/30/toyota_logo_2005.jpg&imgrefurl=http://blog.wired.com/cars/2007/03/toyota_developi.html&h=301&w=350&sz=14&hl=en&start=6&um=1&tbnid=Z7mfeoRPIPZdeM:&tbnh=103&tbnw=120&prev=/images?q=toyota+logo&um=1&hl=en&rls=com.microsoft:en-us:IE-SearchBox&rlz=1I7SKPB&sa=N

http://images.google.com/imgres?imgurl=http://www.autokorbel.hu/Dateien/porsche%20logo.jpg&imgrefurl=http://carversation.com/2008/02/15/321/&h=1937&w=1678&sz=436&hl=en&start=1&um=1&tbnid=lC2y1PeN5Uw1OM:&tbnh=150&tbnw=130&prev=/images?q=porsche+logo&um=1&hl=en&rls=com.microsoft:en-us:IE-SearchBox&rlz=1I7SKPB

http://images.google.com/imgres?imgurl=http://www.cartype.com/images/thumbs/1/Jaguar_logo1.jpg&imgrefurl=http://www.cartype.com/page.cfm?id=628&alph=ALL&h=293&w=530&sz=21&hl=en&start=3&um=1&tbnid=Q_RshdniA9z0TM:&tbnh=73&tbnw=132&prev=/images?q=jaguar+logo&um=1&hl=en&rls=com.microsoft:en-us:IE-SearchBox&rlz=1I7SKPB

http://images.google.com/imgres?imgurl=http://img141.imageshack.us/img141/8457/mywaveslogo276422bbeq2.png&imgrefurl=http://www.nokiausers.net/Nokia-N95/Mywaves-to-Provide-Content-for-Video-Center.html&h=49&w=170&sz=13&hl=en&start=3&um=1&tbnid=VoQKftdr029Z_M:&tbnh=29&tbnw=99&prev=/images?q=mywaves+logo&um=1&hl=en&rls=com.microsoft:en-us:IE-SearchBox&rlz=1I7SKPB

http://images.google.com/imgres?imgurl=http://www.cathy-sells-homes.com/images/CountrywideLogo.jpg&imgrefurl=http://www.cathy-sells-homes.com/Table%20of%20Contents/Mortgage%20Services.htm&h=368&w=1733&sz=40&hl=en&start=1&tbnid=ePmZN93W4ZXejM:&tbnh=32&tbnw=150&prev=/images?q=countrywide+logo&gbv=2&svnum=10&hl=en

http://images.google.com/imgres?imgurl=http://www.autohomelife.net/images/progressive_logo_blue.gif&imgrefurl=http://www.autohomelife.net/about.htm&h=72&w=240&sz=2&hl=en&start=1&sig2=teP-Z2bC2iCpRuX97bjgWQ&um=1&tbnid=LNWfDNpda44BCM:&tbnh=33&tbnw=110&ei=4uD2Rs7BCoTggQOo-tHWDA&prev=/images?q=progressive+logo&svnum=10&um=1&hl=en

http://images.google.com/imgres?imgurl=http://dltb.com/images/Allstate_logo_2.gif&imgrefurl=http://www.dltb.com/sources.html&h=299&w=980&sz=16&hl=en&start=4&um=1&tbnid=-mOJOPXkcN73YM:&tbnh=45&tbnw=149&prev=/images?q=allstate+logo&um=1&hl=en&rls=com.microsoft:en-us:IE-SearchBox&rlz=1I7SKPB

http://images.google.com/imgres?imgurl=http://www.dashermagic.com/Pics/coke%20logo.jpg&imgrefurl=http://www.dashermagic.com/Corporate.aspx&h=558&w=552&sz=41&tbnid=fgI9IkDvkZiRVM:&tbnh=133&tbnw=132&prev=/images?q=coke+logo&um=1&start=1&sa=X&oi=images&ct=image&cd=1

http://images.google.com/imgres?imgurl=http://www.femenino.info/wp-content/uploads/nike-logo.gif&imgrefurl=http://www.femenino.info/24-07-2007/actualidad/coca-cola-nike-adidas-tienen-sus-fanaticos-en-la-web-20&h=1106&w=1768&sz=68&hl=en&start=4&um=1&tbnid=os-_yNQ8q9Nj6M:&tbnh=94&tbnw=150&prev=/images?q=nike+logo&um=1&hl=en&rls=com.microsoft:en-us:IE-SearchBox&rlz=1I7SKPB

http://images.google.com/imgres?imgurl=http://www.coca-colaindia.com/images/brands/diet-coke/diet-coke-logo.gif&imgrefurl=http://www.coca-colaindia.com/diet-coke/&h=81&w=136&sz=4&hl=en&start=14&um=1&tbnid=WxCrRjcEi7dN5M:&tbnh=55&tbnw=92&prev=/images?q=diet+coke+logo&um=1&hl=en&rls=com.microsoft:en-us:IE-SearchBox&rlz=1I7SKPB&sa=N

http://images.google.com/imgres?imgurl=http://www.gaglesheating.com/images/amex.jpg&imgrefurl=http://www.gaglesheating.com/contactus.html&h=1248&w=1263&sz=244&hl=en&start=7&um=1&tbnid=-3f8Bqoz2cd1hM:&tbnh=148&tbnw=150&prev=/images?q=amex&um=1&hl=en&rls=com.microsoft:en-us:IE-SearchBox&rlz=1I7SKPB&sa=N

http://images.google.com/imgres?imgurl=http://www.kellogg.northwestern.edu/student/club/hispanic/Pictures/target_logo.jpg&imgrefurl=http://www.kellogg.northwestern.edu/student/club/hispanic/Companies.htm&h=306&w=250&sz=40&tbnid=2QzPVK66XyTmxM:&tbnh=117&tbnw=96&prev=/images?q=target+logo&um=1&start=3&sa=X&oi=images&ct=image&cd=3

http://www.sienainc.com/jcp/index.html


The AdMob Network: Sample Publishers

Innovative Mobile Content

Sample Premium Sites

• 4500+ Sites • 160+ countries

Fun For Mobile

http://images.google.com/imgres?imgurl=http://www.chestercounty.com/cc_images/gifs/accuweather_logo2.gif&imgrefurl=http://www.chestercounty.com/cc_weather.htm&h=48&w=285&sz=9&hl=en&start=13&um=1&tbnid=Iw5A6QmkGZtw2M:&tbnh=19&tbnw=115&prev=/images?q=accuweather+logo&svnum=10&um=1&hl=en&sa=N

http://images.google.com/imgres?imgurl=http://jobs.gamasutra.com/Media/Accounts/178/EA%20Mobile%20logoHORZrgb%20(2).gif&imgrefurl=http://jobs.gamasutra.com/jobseekerx/ViewCompanyProfile.asp?CompanyProfileID=2229&h=105&w=200&sz=5&hl=en&start=1&um=1&tbnid=pDf5bz2h3KC9WM:&tbnh=55&tbnw=104&prev=/images?q=ea+mobile+logo&svnum=10&um=1&hl=en&rls=com.microsoft:en-us

http://images.google.com/imgres?imgurl=http://images.crunchbase.com/fileupload/company_logo/1047_mocospace_logo.jpg&imgrefurl=http://www.crunchbase.com/company/mocospace&h=37&w=200&sz=7&hl=en&start=1&um=1&tbnid=Ir1Zck9eC1Y-xM:&tbnh=19&tbnw=104&prev=/images?q=mocospace+logo&svnum=10&um=1&hl=en&rls=com.microsoft:en-us&sa=N

http://images.google.com/imgres?imgurl=http://www.gofresh.de/presse/images/logo_preview.jpg&imgrefurl=http://www.gofresh.de/business/index.php?press_release=43&navi_id=5&PHPSESSID=sti5aqe59ctb5l20t14bju02o2&h=73&w=200&sz=37&hl=en&start=4&um=1&tbnid=aCA63oy5APLdtM:&tbnh=38&tbnw=104&prev=/images?q=itsmy+logo&svnum=10&um=1&hl=en&sa=N

http://images.google.com/imgres?imgurl=http://www.masternewmedia.org/images/fotochatter_logo.gif&imgrefurl=http://www.masternewmedia.org/it/2007/01/28/photo_sharing_nuovi_strumenti_per.htm&h=40&w=200&sz=6&hl=en&start=1&um=1&tbnid=rTxB_Yc7O99TJM:&tbnh=21&tbnw=104&prev=/images?q=fotochatter+logo&svnum=10&um=1&hl=en&sa=N

http://images.google.com/imgres?imgurl=http://www.techaddress.com/wp-content/uploads/2007/03/phonezoo-logo_small.JPG&imgrefurl=http://www.techaddress.com/?profile=ucontrol&h=60&w=110&sz=4&hl=en&start=1&um=1&tbnid=A9iQzPj4_0WXqM:&tbnh=46&tbnw=85&prev=/images?q=phonezoo+logo&svnum=10&um=1&hl=en

http://images.google.com/imgres?imgurl=http://www.lemobilium.com/images/logo.png&imgrefurl=http://www.lemobilium.com/&h=133&w=248&sz=17&hl=en&start=3&um=1&tbnid=9aUYVAVXRpetMM:&tbnh=60&tbnw=111&prev=/images?q=mobilium+logo&svnum=10&um=1&hl=en

http://images.google.com/imgres?imgurl=http://www.tiny-tube.com/static/images/logo.gif&imgrefurl=http://www.tiny-tube.com/static/archive.html&h=50&w=200&sz=2&hl=en&start=10&um=1&tbnid=_Czhc7ipTZPrZM:&tbnh=26&tbnw=104&prev=/images?q=tiny+tube+logo&svnum=10&um=1&hl=en

http://images.google.com/imgres?imgurl=http://www.gabelopez.com/images/news/tv_guide_logo.jpg.gif&imgrefurl=http://www.gabelopez.com/news/index.html&h=170&w=225&sz=30&hl=en&start=3&um=1&tbnid=9ai4UHNHzMzzcM:&tbnh=82&tbnw=108&prev=/images?q=tv+guide+logo&svnum=10&um=1&hl=en&rls=com.microsoft:en-us&sa=N

http://www.mobilegamefaqs.com/newsimgs/CellufunLogo.jpg

http://images.google.com/imgres?imgurl=http://www.wbresearch.com/mobilemarketingcongress/images/LimeLife-logo.gif&imgrefurl=http://www.wbresearch.com/mobilemarketingcongress/speakers.asp&h=71&w=140&sz=3&hl=en&start=1&um=1&tbnid=ILoqstkXTHaeaM:&tbnh=47&tbnw=93&prev=/images?q=limelife+logo&um=1&hl=en&rls=com.microsoft:en-us:IE-SearchBox&rlz=1I7SKPB

http://images.google.com/imgres?imgurl=http://www.cinema-source.com/images/MovieTicketsLogo.gif&imgrefurl=http://www.cinema-source.com/cinemasource/movietickets.htm&h=66&w=140&sz=4&hl=en&start=4&um=1&tbnid=UlN46hwO9kHB9M:&tbnh=44&tbnw=93&prev=/images?q=movietickets.com+logo&um=1&hl=en&rls=com.microsoft:en-us:IE-SearchBox&rlz=1I7SKPB&sa=N

http://images.google.com/imgres?imgurl=http://www.transformersfans.com/wp-content/uploads/hollywood-logo-short.gif&imgrefurl=http://www.transformersfans.com/the-movie/cast-crew/interview-with-ilm-on-the-making-of-transformers-via-hollywoodcom/&h=176&w=640&sz=30&hl=en&start=1&um=1&tbnid=HDMpVhYSgn2gCM:&tbnh=38&tbnw=137&prev=/images?q=hollywood.com+logo&um=1&hl=en&rls=com.microsoft:en-us:IE-SearchBox&rlz=1I7SKPB&sa=N

http://www.maxim.com/

http://www.funformobile.com/index.php

AdMob Monthly Page Views



The AdMob PlatformA

dver

tiser

s &

Age

ncie

s Publishers &

Carriers


AD: Watch Ford video on N80

CPC Text Ad Solution

Roust Self Serve Marketplace drives > 1.5 Billion ads served per monthRobust Self Serve Marketplace drives > 3 Billion ads served per month

AD: Watch Ford video on N80

AdMob Service: Optimization & Reporting


•Frequency Capping:• Keeps ads fresh• Maintains CTR

•Breakdown of key statistics including:

Optimization

Reporting

•Ongoing campaign monitoring and optimization

•Comprehensive reporting on all campaign components

•Impressions•Clicks•CTR

Cutting-edge optimization technology & world class service

Use your existing tools to buy mobile


AdMob gives you the flexibility to use atlas & DART

DART

http://images.google.com/imgres?imgurl=http://careerservices.colorado.edu/CommonFiles/Images/DoubleClick.jpg&imgrefurl=http://careerservices.colorado.edu/testing.cs?corporateSponsors&h=164&w=300&sz=29&hl=en&start=3&um=1&tbnid=Aqg94OXmXGCHzM:&tbnh=63&tbnw=116&prev=/images?q=doubleclick&svnum=10&um=1&hl=en&rls=com.microsoft:en-us

http://images.google.com/imgres?imgurl=http://www.news.com/i/bto/20071219/Atlas.jpg&imgrefurl=http://www.news.com/8301-13860_3-9835694-56.html&h=88&w=108&sz=7&hl=en&start=12&um=1&tbnid=VsV4xFxgA6lwyM:&tbnh=69&tbnw=85&prev=/images?q=atlas+logo+microsoft&um=1&hl=en&rls=com.microsoft:en-us:IE-SearchBox&rlz=1I7SKPB

ExamplesCampaign Strategy Examples

Campaign Strategies


Campaign Strategy Brand Focus

Direct Response

Lead Generation

Click to Branded or Informational Landing Page

Click to Call

Click to Play Video

Click to Listen to Personal Message

Click to Capture Personal Information

Click to Download a Promotional Ring tone, Wallpaper or Game


Click-to-Video & Buy DVD Now on Amazon.com

CPM Banner Ad Branded Landing Page

Click-to-VideoClick to Buy Now


Click-to-Call & Information Capture: DIRECTV

CPM Banner Ad

Mobile Landing Page

Click-to-Call

Data CollectionCPC Text Ad


Click-to-Video: Coca Cola

CPM Banner Ad Branded Landing Page Handset Video Player

Video: Coca Cola C2V Experience demo

http://youtube.com/watch?v=UIBqQBevAVA

http://images.google.com/imgres?imgurl=http://www.dashermagic.com/Pics/coke%20logo.jpg&imgrefurl=http://www.dashermagic.com/Corporate.aspx&h=558&w=552&sz=41&tbnid=fgI9IkDvkZiRVM:&tbnh=133&tbnw=132&prev=/images?q=coke+logo&um=1&start=1&sa=X&oi=images&ct=image&cd=1


Brand Promotion: adidas Superstar

CPM Banner Ad Branded Landing Page

Phone Number Capture

Build a Mobile Landing Page


If you don’t have a mobile landing page for your campaign, AdMob can help you build one that achieves your campaign goals

Partners:

http://images.google.com/imgres?imgurl=http://www.smartbrief.com/images/i/CC1E4805-C42D-4867-A932-C9B18831682F/logo_netbiscuits_160x39.jpg&imgrefurl=http://www.smartbrief.com/alchemy/servlet/encodeServlet?issueid=45BB3D53-D888-44A4-980D-35916F667C3F&lmid=archives&h=39&w=160&sz=9&hl=en&start=2&um=1&tbnid=xxyFqRjdIuZ5jM:&tbnh=24&tbnw=98&prev=/images?q=netbiscuits+logo&um=1&hl=en&rls=com.microsoft:en-us:IE-SearchBox&rlz=1I7SKPB&sa=N


ExamplesNetwork Demographics & Targeting


AdMob + MMetrics Primary Research

Methodology•MMetrics provided design, sampling, benchmarking, analysis•Ran ads across network targeting US users. Even spread across day•Users were delivered survey pages developed and hosted by MMetrics•Survey Questions: Age, Gender, Race & Ethnicity, HHI & Education

Results•> 3500 responses.•Top 25 sites = average of 120 responses•Only using data for sites with > 30 responses

AdMob conducted the first on-phone primary demographic research study to power our targeting


AdMob Network Demographics

Ethnicity Gender Age

* Note: Hispanic Origin has overlap with other “ethnicities”.

AdMob Network delivers broad demographic distribution


AdMob Marketplace Packaging

Select AdMob Publishers

AdMob’s network includes major media and the best of the mobile web


http://images.google.com/imgres?imgurl=http://jobs.gamasutra.com/Media/Accounts/178/EA%20Mobile%20logoHORZrgb%20(2).gif&imgrefurl=http://jobs.gamasutra.com/jobseekerx/ViewCompanyProfile.asp?CompanyProfileID=2229&h=105&w=200&sz=5&hl=en&start=1&um=1&tbnid=pDf5bz2h3KC9WM:&tbnh=55&tbnw=104&prev=/images?q=ea+mobile+logo&svnum=10&um=1&hl=en&rls=com.microsoft:en-us

http://images.google.com/imgres?imgurl=http://images.crunchbase.com/fileupload/company_logo/1047_mocospace_logo.jpg&imgrefurl=http://www.crunchbase.com/company/mocospace&h=37&w=200&sz=7&hl=en&start=1&um=1&tbnid=Ir1Zck9eC1Y-xM:&tbnh=19&tbnw=104&prev=/images?q=mocospace+logo&svnum=10&um=1&hl=en&rls=com.microsoft:en-us&sa=N

http://images.google.com/imgres?imgurl=http://www.transformersfans.com/wp-content/uploads/hollywood-logo-short.gif&imgrefurl=http://www.transformersfans.com/the-movie/cast-crew/interview-with-ilm-on-the-making-of-transformers-via-hollywoodcom/&h=176&w=640&sz=30&hl=en&start=1&um=1&tbnid=HDMpVhYSgn2gCM:&tbnh=38&tbnw=137&prev=/images?q=hollywood.com+logo&um=1&hl=en&rls=com.microsoft:en-us:IE-SearchBox&rlz=1I7SKPB&sa=N


Targeting: Age / Gender Bundles

A13-17

A18-34

A18-49

A18-24

F13-17

M18-34

M18-49

M13-17

F18-24

F18-34


Digital nativesAll genders13-24HS & College

Targeting: Sample Demographic Bundles

Biz TravelerMale18-49$100K+

College StudentsMale & Female18-24Some College

Urban InfluencersMale & Female18-34African American & Hispanic

Sports FanaticsMale18-49

TechnophilesMale18-34$75K+


Sample Sites

AdMob Channel Demographics - Sports, News & Info

• Leading content sites from across different media

• 164 Million Impressions / Month US

• Age: Overindexed 25-34 and 35-44.

• Gender: Skews dramatically Male

• Education: Overindexed on College Students

• HHI: Overindexed on high HHI

Income Users

< $25k 16%

$25k - $50k 29%

$50k - $75k 20%

$75k - $100k 12%

$100k+ 22%

Ethnicity Users

White 54%

AA / Black 24%

Asian 5%

Other 16%

Gender Users

Male 92%

Female 8%

Age Users

13-17 1%

18-24 21%

25-34 41%

35-44 26%

45-54 9%

55+ 2%Hispanic Users

Yes 14%

No 86%

Education Users

HS 19%

Some College 39%

Assc Deg 9%

Bach Deg 23%

Grad Deg 10%

Demographic Profiles

http://images.google.com/imgres?imgurl=http://www.khqa.com/uploadedImages/Shared/Shows/CBS_News_Logo.jpg&imgrefurl=http://www.khqa.com/on_khqa/show.aspx?id=218&h=448&w=640&sz=32&hl=en&start=1&um=1&tbnid=sj3-F0-HSKpIBM:&tbnh=96&tbnw=137&prev=/images?q=cbs+news+logo&svnum=10&um=1&hl=en



AdMob Channel Demographics - Communities

• Innovative mobile-specific content

• ~290 Million Impressions / Month US

• Age: Heavily Overindexed 13-17. Overindexed 13-34.

• Gender: Balanced Male / Female

• Race / Ethnicity: Heavy African American & Hispanic

Income Users

< $25k 59%

$25k - $50k 27%

$50k - $75k 9%

$75k - $100k 3%

$100k+ 2%

Ethnicity Users

White 42%

AA / Black 31%

Asian 3%

Other 23%

Gender Users

Male 52%

Female 48%

Age Users

13-17 12%

18-24 35%

25-34 34%

35-44 14%

45-54 5%


Yes 24%

No 76%

Education Users

HS 54%

Some College 33%

Assc Deg 5%

Bach Deg 4%

Grad Deg 4%

Sample Sites

http://images.google.com/imgres?imgurl=http://www.gofresh.de/presse/images/logo_preview.jpg&imgrefurl=http://www.gofresh.de/business/index.php?press_release=43&navi_id=5&PHPSESSID=sti5aqe59ctb5l20t14bju02o2&h=73&w=200&sz=37&hl=en&start=4&um=1&tbnid=aCA63oy5APLdtM:&tbnh=38&tbnw=104&prev=/images?q=itsmy+logo&svnum=10&um=1&hl=en&sa=N

http://images.google.com/imgres?imgurl=http://www.mocospace.com/html/images/logo_50x50.gif&imgrefurl=http://www.jnjmobile.com/products.jsp&h=50&w=50&sz=2&hl=en&start=2&um=1&tbnid=qxIlWNvKBwBRgM:&tbnh=50&tbnw=50&prev=/images?q=mocospace+logo&svnum=10&um=1&hl=en

http://images.google.com/imgres?imgurl=http://www.masternewmedia.org/images/fotochatter_logo.gif&imgrefurl=http://www.masternewmedia.org/it/2007/01/28/photo_sharing_nuovi_strumenti_per.htm&h=40&w=200&sz=6&hl=en&start=1&um=1&tbnid=rTxB_Yc7O99TJM:&tbnh=21&tbnw=104&prev=/images?q=fotochatter+logo&svnum=10&um=1&hl=en&sa=N


AdMob Channel Demographics - Downloads

• Mobile content

• ~673 Million Impressions / Month US

• Age: Heavily Overindexed 13-17. Overindexed 13-34.

• Gender: Skews Female

• Race / Ethnicity: Heavy African American

Income Users

< $25k 54%

$25k - $50k 31%

$50k - $75k 9%

$75k - $100k 2%

$100k+ 3%

Ethnicity Users

White 33%

AA / Black 41%

Asian 4%

Other 23%

Gender Users

Male 46%

Female 54%

Age Users

13-17 11%

18-24 32%

25-34 35%

35-44 14%

45-54 6%


Yes 22%

No 78%

Education Users

HS 50%

Some College 34%

Assc Deg 7%

Bach Deg 5%

Grad Deg 5%

Sample Sites

http://images.google.com/imgres?imgurl=http://www.techaddress.com/wp-content/uploads/2007/03/phonezoo-logo_small.JPG&imgrefurl=http://www.techaddress.com/?profile=ucontrol&h=60&w=110&sz=4&hl=en&start=1&um=1&tbnid=A9iQzPj4_0WXqM:&tbnh=46&tbnw=85&prev=/images?q=phonezoo+logo&svnum=10&um=1&hl=en

http://images.google.com/imgres?imgurl=http://www.lemobilium.com/images/logo.png&imgrefurl=http://www.lemobilium.com/&h=133&w=248&sz=17&hl=en&start=3&um=1&tbnid=9aUYVAVXRpetMM:&tbnh=60&tbnw=111&prev=/images?q=mobilium+logo&svnum=10&um=1&hl=en

http://images.google.com/imgres?imgurl=http://www.tiny-tube.com/static/images/logo.gif&imgrefurl=http://www.tiny-tube.com/static/archive.html&h=50&w=200&sz=2&hl=en&start=10&um=1&tbnid=_Czhc7ipTZPrZM:&tbnh=26&tbnw=104&prev=/images?q=tiny+tube+logo&svnum=10&um=1&hl=en

http://www.mobilegamefaqs.com/newsimgs/CellufunLogo.jpg


AdMob Channel Demographics - Entertainment

• Blend of popular interactive & engaging sites

• 50 million impressions / month

• Age: Skews Young, Overindexed 25-34 & 18-24

• Gender: Skews Male

Income Users

< $25k 50%

$25k - $50k 30%

$50k - $75k 8%

$75k - $100k 5%

$100k+ 6%

Gender Users

Male 58%

Female 42%

Age Users

13-17 9%

18-24 30%

25-34 36%

35-44 16%

45-54 7%

55+ 1%

Education Users

HS 46%Some College 34%

Assc Deg 7%

Bach Deg 6%

Grad Deg 6%

Sample Sites

http://www.maxim.com/

http://images.google.com/imgres?imgurl=http://www.ahlburg.dk/Links/tv_guide_logo.jpg&imgrefurl=http://www.ahlburg.dk/Links/links.htm&h=202&w=267&sz=42&hl=en&start=2&um=1&tbnid=b0CBGz6eQf-QOM:&tbnh=85&tbnw=113&prev=/images?q=tv+guide+logo&um=1&hl=en&rls=com.microsoft:en-us:IE-SearchBox&rlz=1I7SKPB&sa=X

http://images.google.com/imgres?imgurl=http://www.wbresearch.com/mobilemarketingcongress/images/LimeLife-logo.gif&imgrefurl=http://www.wbresearch.com/mobilemarketingcongress/speakers.asp&h=71&w=140&sz=3&hl=en&start=1&um=1&tbnid=ILoqstkXTHaeaM:&tbnh=47&tbnw=93&prev=/images?q=limelife+logo&um=1&hl=en&rls=com.microsoft:en-us:IE-SearchBox&rlz=1I7SKPB

http://images.google.com/imgres?imgurl=http://www.cinema-source.com/images/MovieTicketsLogo.gif&imgrefurl=http://www.cinema-source.com/cinemasource/movietickets.htm&h=66&w=140&sz=4&hl=en&start=4&um=1&tbnid=UlN46hwO9kHB9M:&tbnh=44&tbnw=93&prev=/images?q=movietickets.com+logo&um=1&hl=en&rls=com.microsoft:en-us:IE-SearchBox&rlz=1I7SKPB&sa=N


AdMob Platform Targeting Capabilities

• Country Market

• Carrier

• Device Manufacturer

• Device Platform

• Device Capabilities

• Content Channel

Rich Targeting to Meet Advertiser NeedsRich Targeting to Meet Advertiser Needs

Case Studies

Land Rover Case Study


Goal Increase excitement about Range Rover Sport among target audience & Drive traffic to retailers to schedule test drives

Result AdMob’s targeting solution allowed Land Rover to reach the affluent male demographic and engage them through a custom landing page delivering on both DR & Brand goals.

23% of those who clicked-thru to the landing page responded to at least one call to action. 88% watched the video, 3% used click-2-call, and 9% entered their zip code using the dealer locator module.

• Click-2-video: 88%• Click-2-call: 3%• Dealer locator: 9%

50% of calls lasted >30 sec.

20% lasted >1 minute

CPM Banner Ad

CPC Text Ad

Landing Page Activity Qualified Leads

adidas “Basketball is a Brotherhood” Case Study


Goal To extend “Basketball is a Brotherhood” campaign to mobile for lead generation, brand engagement, and product discovery

Result AdMob designed highly engaging campaign employing functionality well-suited for mobile: Click-2-Call pro basketball player Kevin Garnett (KG) & get KG to record a custom voicemail, video, pages for players’ shoesMobile advertising = most efficient source of driving opt-ins

Mobile out performed TV,

Online, & In-store campaigns for

efficiently driving opt-ins

High % were repeat callers

Click-2-Call Kevin Garnett (KG) functionality

Coca-Cola Case Study


Goal Coca-Cola wanted to leverage web video assets for a global mobile ad.

Result Coca-Cola reached users in 125 countries with 1.31% click-thru rate and a 130% ratio of plays to clicks.

AdMob drove successful Mobile Video ad program using text / banner ads, AdMob landing pages, and industry first Click-to-Video capabilities.

1.31% CTR and >130%

play rate!

Video: Coca Cola C2V Experience demo

Case Study: MTV Europe Music Awards


Goal To promote the MTV Europe Music Awards (EMA) 2007 by driving traffic to MTV’s highly engaging mobile site including games, gossip, pictures and video

Result MTV ran targeted text link ads on the AdMob network to reach European mobile users, changing the copy often to give people new reasons to click through to their mobile siteAdMob mobile ad campaign increased visitors 300% from the previous year & increased downloads 400%

400% increase in downloads!

CPC Text Ads

Live gossip now from the MTV EMA’sFree video downloads – MTV EMA’s

MTV EMA Mobile Site Key campaign results

300% increase in traffic!

Case Study: Terminix click-2-call Lead Generation


Goal Performance based lead generation campaign that achieves two goals: 1.Generate leads: Get consumers to call to schedule an inspection2.Promote the Terminix brand in the world’s largest mobile ad network

Solution

Results

Text link and banner ads were placed throughout AdMob’s publisher network. The custom mobile landing page included Click-2-Call functionality enabling customers to immediately connect to Terminix’s call center and set up a home pest inspection.AdMob is now the single largest call generating partner for the Terminix brand (compared to both online and offline partners).

CPC Text Ads

Pests? FREE Terminix® Home AnalysisPest Problem? FREE Terminix® visit!FREE evaluation from Terminix®

Custom Mobile Landing Page

CPM Banner Ad

Click-2-Call campaign results

•Percent of total calls answered •Percent of total unique calls•Most popular call times•Most popular day for calling•Most popular week•Most popular originating state

Summary

Mobile is a critical addition to any media plan


•Always on person•Highly Engaging: CTRs 10x PC Internet•Rich Context: Place, Activity, Needs Driven•40 Million Mobile Web Users (US)•40% Year-Over-Year Growth•Research Shows Strong Brand Recall•Communications Device provides interactive marketing environment

•Mobile web = mass market

AdMob Delivers Mobile Advertising


• AdMob: Category leader in performance & brand

• Targeted Scale: >3 Billion ads per month

• >35% Reach of US Mobile Web Users

• Strength in content: CBS, Accuweather, Maxim, & 4500+ innovative sites

• Turnkey process: delivery, mobile site, optimization, reporting

Jason Spero Vice President, Marketing

[email protected]

www.admob.com

Business

Ad Mob Overview 06 08