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www.activeinsightsaas.com
Turning Insight into Action
Customer Acquisition Optimization
Customer Acquisition Optimization
www.activeinsightsaas.com
We live in a real-time culture where online, mobile and social
media create new information constantly
B2B marketers struggle for mind share while the prospect’s
concentration span narrows
Marketers must provide the right message to the right person at
the right time
The Rules of B2B Marketing are Changing
110 million tweets/day, Billions of blogs and communities, 22% of time spent on the internet is social, 98% of online B2B prospects are anonymous. Source: Comscore 2011, Nielsen Wire, Gartner Research
www.activeinsightsaas.com
The Rules of B2B Marketing are Changing
Marketers need a new playbook
Outbound - GeneralMass marketing/spammingPaid MediaConventionsEmail blast campaigns
Sales teams should shift gears
Blind cold callsOutbound emailsLead Generation
www.activeinsightsaas.com
The Rules of B2B Marketing are Changing
Marketers need a new playbook
Outbound - GeneralMass marketing/spammingPaid MediaConventionsEmail blast campaigns
Inbound - TargetedMicro-segmentationEarned Media Social media, blogs, tweetsAdaptive channels
Sales teams should shift gears
Blind cold callsOutbound emailsLead Generation
Intelligence-based interactionsReal-time auto-engagementsContextual lead qualification
www.activeinsightsaas.com
Digital Body Language
Geo/Org
ActiveInsight captures Digital Body Language to segment and engage with prospects in real-time based on their intent and potential and provide valuable sales intelligence
www.activeinsightsaas.com
Real-time Inbound Marketing
White papers, Case Studies,
Webinars, Offers, PR’s …
Online Prospects
www.activeinsightsaas.com
Real-time Inbound Marketing
White papers, Case Studies,
Webinars, Offers, PR’s …
Deliver the right message to the right person at the
right time
Online Prospects
www.activeinsightsaas.com
The Traditional Marketing Funnel
New Leads
New Customers
Opportunities
Lead Nurturing
Forms
Sales Hand-off
SEO, PPC, Events, Social
www.activeinsightsaas.com
= The 1st Mile
New Leads
New Customers
Opportunities
Lead Nurturing
Forms
Sales Hand-off
SEO, PPC, Events, Social
Micro Segmentation
Adaptive Content
Real-time Engagement
Sales Intelligence
The REAL Marketing Funnel
Top Funnel Anonymous Prospects
98%
www.activeinsightsaas.com
Customer Acquisition Optimization
Engage top-funnel prospects
Accelerate Marketing Automation
Align marketing and sales
Provide critical sales intelligence
Segment, Adapt and Engage relevant prospects based on
Prospect intent and digital body language
Prospect organization, sector, geo
Social profile
Existing CRM data
www.activeinsightsaas.com
Turning Insight into Action
Customer Acquisition Optimization
Customer Acquisition Optimization
http://www.activeinsightsaas.com
