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Magnet 360's Senior Director, Marketing Cloud Practice, Rob Silas presented at the Dachis Group Social Summit 2013 on how to activate your businesses Social Intelligence. In this presentation learn to analyze, interpret, and make value of your company's social intelligence today, to be proactive for what's coming tomorrow. The 3 key takeaways: - Understand and internalize social intelligence. - Get a glimpse of your current situation: Where are you today? - Learn how to take action quickly to set yourself up for future success. Rob Silas is a digital marketing industry veteran who has been helping companies find success on the web for more than a decade. He is focused on one thing: providing insights from online marketing data that lead to more successful marketing and sales results. His specialty is integrating measurement strategy with business strategy, providing insights on how well strategies are working, and the fastest paths to making improvements that impact the bottom line. Prior to his work at Magnet 360, Rob was the President and COO of Ciceron, one of Minnesota's leading digital marketing agencies.
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ACTIVATE YOUR SOCIAL INTELLIGENCE
ROB SILASSENIOR DIRECTOR, MARKETING CLOUD
@RobSilas #SBS2013
@RobSilas #SBS2013*What Happens Online In 60 Seconds? Incredible Statistics, Facts & Figures! By: Shea Bennett on July, 2013
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The biggest change in marketing? The amount of #Social conversations happening by your customers. @RobSilas #SBS2013
* 9 Truths Lead To Big Data's Future By: Seth Grimes September, 2013
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80% of relevant #BIGDATA comes in the form of text based posts. @RobSilas #SBS2013
SOCIAL INTELLIGENCE MATURITY MODEL
80% 19% 1%75% 24% 1%
@RobSilas #SBS2013
SOCIAL INSIGHTS FRAMEWORK
Business ValueDATA
DATA TIED TO BUSINESS OBJECTIVES
ACTIONS TO TAKE BASEDON ANALYSIS
@RobSilas #SBS2013
DEEPER INSIGHTS: PERSONAS AND STRATEGY
Discovered opportunity to connect with four personas—no other competitor is taking advantage of this opportunity
Listen to your customers to gain insights into who they are. Start talking w/ customers, not at them. @robsilas #SBS2013
SOCIAL INTELLIGENCE MATURITY MODEL
@RobSilas #SBS2013
@RobSilas #SBS2013
@RobSilas #SBS2013
@RobSilas #SBS2013
SOCIAL LISTENING – OUTPUTS BECOME INPUTS
Listen for Engagement Opportunities Across the Enterprise
Strategic Planning
SalesMarketing
Innovation
Customer Service
• Industry• Competitors• Hot topics• Trends
• Purchase intent• Lead gen• Funnel analysis
• Brand perception• Brand reach• Content strategy
• Product Development• New opportunities• Desired features
• Issue resolution• Product performance• Support trends
Insights
Business Value
@RobSilas #SBS2013
@RobSilas #SBS2013
DEEPER INSIGHTS: UNDERSTANDING DECISION PROCESSES
Anticipating patients’ needs for treatment support based on analysis of social conversations
There are engagement opportunities for #B2B.What are the customers of your clients talking about & how can you help? @robsilas #SBS2013
SUMMARY
Social goes beyond #Marketing, it impacts every part of your business. @RobSilas #SBS2013
@RobSilas #SBS2013
@RobSilas #SBS2013
@RobSilas #SBS2013
THANK YOU!
#Socialintelligence is about leveraging #Customer conversations & gaining #loyalty @RobSilas #SBS2013
#Socialintelligence is dependent on the right people, technologies & processes. @RobSilas #SBS2013
#Socialintelligence is a necessity in today’s business.@RobSilas #SBS2013
