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ACTIONABLE WAYSTO USE FACEBOOKFOR BWM
Steph Nissen | Nissen Media | StephNissen.com
Business Women of MissouriLeadership Conference 2015
SOCIAL MEDIA STRATEGISTBLOGGERSPEAKER AND TRAINERTOP 30 WOMEN IN SOCIAL MEDIABEST CONTENT MARKETINGEXPERTS TO FOLLOW
Steph Nissen | Nissen Media | StephNissen.com
You're in good hands!
FACEBOOK IS:
968 MILLION DAILY ACTIVE USERS
1.49 BILLION MONTHLY ACTIVE USERS
AVERAGE FEMALE USER HAS 250FRIENDS
2/3 USERS SAY THEY USE FACEBOOKTO STAY IN TOUCH WITH FAMILY.
1. Set up a facebook page for your chapter.
2. Upload the BWM Logo as your profileimage.
3. Use a cover photo that showcases yourchapter.
4. Limit admin access to your page bygoing to settings and page roles.
Steph Nissen | Nissen Media | StephNissen.com
Getting ready to use Facebook as BWM:
HOW OFTEN SHOULD YOU POST?
3 times a week should be your minimumgoal!
Ideally, posting 1-3 times a day wouldhave the greatest impact!
Post at your peak times. Start withmorning, noon, and night.
Chapter meeting reminders.Local city/community news.Articles about women in business.Scholarship information.Conferences and BWM events/fundraisers.Positive and motivational quotes.Praise about chapter members (promotions,recognition, birthdays)Questions to start conversations.Photos from your meetings.Support fellow chapters.
Steph Nissen | Nissen Media | StephNissen.com
What should you post about?
HOW DO I GET MORE LIKES?Tell your chapter members to like thepage.
Have your chapter members invite theirfriends to like the page.
Continue to post great, valuable contentthat gets shared. Become a resource!
If all else fails, run a Facebook adcampaign.
BE CONSISTENT.
Use images.
VIDEOS HAVE A HUGE IMPACT.
Use the Insights tab to see how your page isdoing.
PUT YOUR POSTS THROUGH A FILTER. THINK.True. Helpful. Inspirational. Necessary. Kind.
Steph Nissen | Nissen Media | StephNissen.com
Please remember to:
QUESTIONS?For a copy of today's slides, go to:
www.bit.ly/bwmstclair15
QUESTIONS AFTER TODAY?Email [email protected] orvisit me on Facebook atwww.fb.com/NissenMedia