About Print Media Advertisement - White Star Media

About Print Media Advertisment

White Star Media carries a wealth of experience in print media marketing via our expertise in planning and buying for our customer acquisition marketers that has become the cornerstone of our success. Our ability to research and project return on investment spend for our clients has been at the core of our success. Our planning and buying team accurately measures the most profitable media channels available for each advertising offer we represent.

www.whitestarmediainc.com 1.914.693.8700

http://www.whitestarmediainc.com/

Consumer MagazinesConsumer MagazinesConsumer MagazinesConsumer Magazines

White Star Media, Inc. is a NY Marketing Agency that works with over 100 + different consumer Magazine Brands across several categories including: Women’s Service, Lifestyle, General Editorial, Business, Tabloids, Newsweeklies and Enthusiast Titles. Our extensive magazine network, along with our long standing publisher relationships, guarantees our clients the highest opportunity to achieve success for their offer and their brand units. Print media marketing is one of our core strengths and an integral part of our success.



Daily ROP NewspapersDaily ROP NewspapersDaily ROP NewspapersDaily ROP Newspapers

With access to over 500 + Daily Newspapers, we provide the highest national, regional and metro market penetration for our client’s campaigns. Based on our designed Remnant Standby program, White Star delivers the discount levels needed to create a consistently profitable ROI for our Advertisers. Our Print Media Buying expertise and our ability to leverage our Newspaper Advertising Buyers.



Package Insert ProgramsPackage Insert ProgramsPackage Insert ProgramsPackage Insert Programs

These inserts travel along with customer merchandise shipments from over 200 Direct Marketing Companies. The packages provide a highly targeted implied endorsement, along with benefit of a timely message to a mail-order purchaser. Direct Response Advertising driven marketers can purchase segmentation by a demo select zip code and customer profile basis. Print Media Marketing driven clients have benefited from this channel by utilizing a variety of channels within this universe.



Single Sheet InsertsSingle Sheet InsertsSingle Sheet InsertsSingle Sheet Inserts

Single sheet inserts are one or two sided full page, pre-printed Bind-In Cards, which are printed on heavy card stock and inserted into Magazines or Newspapers. SSI units are very responsive and can deliver considerably higher conversions than on page advertising units. Several White Star clients have developed full scale successful media plans using the SSI unit exclusively. SSI units are an effective direct response advertising tool.



Sunday SupplementsSunday SupplementsSunday SupplementsSunday Supplements

With access to over 500 Daily Newspapers, White Star Media, Inc. Is able to provide the highest national, regional and metro market penetration for our client’s campaigns. Based on our designed Remnant Standby program, White Star delivers the discount levels needed to create a consistently profitable ROI for our Advertisers. Newspaper advertising buyers and Magazine advertising buyers alike are attracted to this direct response advertising driven channel.



Target Co-op MailingsTarget Co-op MailingsTarget Co-op MailingsTarget Co-op Mailings

Co-op programs are a highly cost effective mass media vehicle that allows for segmented geographical targeting. Direct Response Advertising offers are mailed inside a 4-Color Envelope or Insert Wrap delivered weekly or monthly via first class mail. White Star Media, Inc. has yielded consistently strong results from using Valpak, Money Mailer and other related Co-op marketing programs. Our long standing media vendor relationships have allowed us to work on behalf of Marketing agencies and clients alike to provide preferential pricing for our clients. Our expertise in this sphere has proved extremely beneficial to our ROI driven customers.



Print Media Planning and BuyingPrint Media Planning and BuyingPrint Media Planning and BuyingPrint Media Planning and Buying

White Star Media has been immersed in direct response advertising and print media buying placements for our direct-to consumer clients for over 12 years. As a marketing agency in NY, our relationships with many of the world’s largest media companies is geographically close, but more importantly, we have deep relationships respectively with many of these media channels directly.



White Star Media Corporate Office1 Bridge StreetSuite 130Irvington, NY 10533Main Phone 914.693.8700Main Fax 914.693.8740

http://www.whitestarmediainc.com

White Star Media Corporate Office1 Bridge StreetSuite 130Irvington, NY 10533Main Phone 914.693.8700Main Fax 914.693.8740

http://www.whitestarmediainc.com

