Embed Size (px)
DESCRIPTION
Imprint is a full-service custom content firm based in New York City. Offering a unique expertise in creating and implementing channel-agnostic custom communications tailored to reader behavior, Imprint's programs increase relevance, engagement, and action, all of which drive business results. The Imprint team is comprised of industry veterans, including current Custom Content Council Chairman Andy Seibert, and its independence allows customers' custom content needs to be the company's sole focus. For more information, please visit www.imprintcontent.com. To get in the mix, bookmark www.makecontentcontagious.com.
Citation preview
Monday, August 26, 13
We help clients build meaningful relationships with their customers through actionable and measurable content strategies.
2
Monday, August 26, 13
MEASURE
DEVELOPPLAN
CONTENTSTRATEGY
SHARE
3
Monday, August 26, 13
MEASURE
DEVELOPPLAN
CONTENTSTRATEGY
We start by helping clients:
• ENVISION
• AUDIT
• ASSESS
• EMBRACE
4
Monday, August 26, 13
To optimize effectiveness:
• AUDIENCE BEHAVIOR
• CHANNELS
• TIMING
DEVELOPPLAN
CONTENTSTRATEGY
5
Monday, August 26, 13
To optimize effectiveness:
• AUDIENCE BEHAVIOR
• CHANNELS
• TIMING
DEVELOPPLAN
CONTENTSTRATEGY
J F M A M J J A S O N D
eNewsletter Budgeting Saving Retirement Investing Estate Planning Taxes
Website BudgetingFinancial
PlanSaving Debt Retirement Real Estate Investing College
SavingEstate
PlanningRisk Taxes Philan-
thropy
6
Monday, August 26, 13
Experts create:
• SCRIPTS
• WHITE PAPERS
• INTERACTIVES
• ARTICLES
• EMAIL BLASTS
• SEMINARS
• VIDEOS
• MOBILE APPS
7
• INFOGRAPHICS
• SITE DESIGNS
• eNEWSLETTERS
• TABLET MAGAZINES
DEVELOPPLAN
CONTENTSTRATEGY
Monday, August 26, 13
We distribute:
• DIGITAL
• SOCIAL
8
MEASURE
DEVELOPPLAN
CONTENTSTRATEGY
SHARE
Monday, August 26, 13
MEASURE
DEVELOPPLAN
CONTENTSTRATEGY
SHARE
Did it work?
• GOAL SETTING
• DATA GATHERING
• ROI DETERMINATION
9
Monday, August 26, 13
10
MEASURE
DEVELOPPLAN
CONTENTSTRATEGY
SHARE
Monday, August 26, 13
We produce communications in a variety of formats and distribution channels
11
Communications
Channels
Web
@
Email Mobile Tablet Social PrintIn-Person
Articles
Newsletters
Magazines
Videos
Apps
Interactives
Site design
Seminars
White papers
Monday, August 26, 13
MAKE CONTENTCONTAGIOUS.COM
12
Strategy + Edit + Design + Facts + Opinions
Monday, August 26, 13
A Sullivan Content Lab
LEAVE YOUR MARK.
Andy Seibert, Managing Partner450 W 14th St, 12th Fl NYC 10014
212-888-8073 x240 [email protected]
Monday, August 26, 13
![Mortamix Rainbow Custom Color Masonry …s3images.coroflot.com/user_files/individual_files/385662...[D] [C] [B] Mortamix Rainbow Custom Color Masonry Cementwith Light Buff Imprint](https://img.pdfslide.us/doc/110x75/5e8eb8fb89f21466fa0c6d39/mortamix-rainbow-custom-color-masonry-d-c-b-mortamix-rainbow-custom-color.jpg)
