Employee Survey

Methodology Ten Questions

Seven questions were multiple choice

Three questions were open-ended

All questions pertained to current new media initiatives and employees’ suggestions for improvement

We had 91% response!

Results – An Overview Most of our chapters are relying more on traditional

media – snail mail, printed newsletters, etc. – and are incorporating new media tools sporadically into their communication efforts

Most respondents call for more training on new media tools

Nearly all employee view the development of an intranet/wiki as beneficial to their work

Employees have great ideas for improving our new media strategies

Results: How do employees communicate with chapter volunteers?

Results Continued… 100% of our employees are somewhat familiar with

some new media tools.

About 66.7% of employees say their chapters spend between 5-10 hours a week on new media tools to communicate with their constituents.

Most employees agree that their lack of training and education is the biggest barrier to full integration of new media strategies.

Use of the employee intranet/Wiki is the training they feel they would need most.

Employee Motivation 66% of employees say they

would be somewhat motivated if they were involved in development of a new media strategy locally

About 33% say they would be “very motivated.

How are employees currently using new media tools?

Actual Responses

“We use blogs to post success stories about families we helped, and we use Facebook and Twitter to generate interest and try to build our base of donors as well as volunteers. We also send out monthly emails to all of our stakeholders about our successes.”

“Facebook and twitter-to keep in constant communication with families and volunteer Website- target donors, the external public, and volunteer for recruitment.”

“I use email for communication and phone calls to reach other members and chapter members. I also use letters and phone calls to solicit donations.”

How are our constituents connecting with us?

The answer varies by area/chapter.

In some areas, volunteers/donors are connected; in others, they aren’t.

In most cases, though, families we serve have limited access, which is a need we should address!

Some positive momentum…“Donors used the website to make

donation Volunteers register online through the website Families get general information on the external website.”

“A majority of our donors and volunteers have social media accounts and email accounts and are very active on them, which makes it easy to communicate with them. Our families are not as fortunate, and many cannot afford access to digital communication.”

But do we really want to remain unknown?

Actual survey response:

From one chapter: “Our donors rarely contact via email. It is more useful to reach them by phone or personal visit. Our volunteers usually reach out to us by finding us online. The families we help is often discovered through submitting paperwork, from the families or through the people who are in contact with them. A lot of our communication is one sided -we don't really reach out much, therefore, no one really knows about us.”

You’ve said it yourselves: What we need: “More 'brand awareness.'

There are so many organizations out there, we need a voice and a face. But we have to be cohesive in our goals, if we cannot unite our initiatives and come together internally, there is no way we can do so externally.”

“Social media usage to create a cohesive team and using other new media tools to provide educational material for the ABC team.”

Next steps

Suggestions for moving forward with a cohesive plan.

Let’s discuss…