A wikinnovation ecosystem for a quadruple helix ecosystem

Seminary-Workshop

A Wikinnovation Model Three approaches to reinforce Quadruple Helix connections

putting the citizen in the center of an open and

participatory innovation system

Amalio Rey & Ines Skotnicka

Concepts, models, metaphors...

All we are going to present are METAPHORS

that can serve as an inspiration for

empower the participation of the civil

society in the innovation processes

Amalio Rey e Ines Skotnicka - www.emotools.com

THREE PROPOSITIONS

• Innovation 2.0 and Social Media tools: Principles of 2.0 innovation or “Wikinnovation” according to the eMOTools model. Use of Social Media to build bottom-up, participative and open communities to innovate at a local and regional scale.

• Design Thinking: Thinking like designers as a methodology for innovation and to create open spaces to integrate proactive citizens in the QH system. Networking based on „weak links‟ and serendipity. Empathy, Experimentation spaces, collaborative Prototyping and Integrative Thinking to solve “wicked” social problems.

• Hybridization: Audacious blending of concepts, disciplines, markets, cultures and sectors as a source of disruptive innovations. Managing diversity and paradox interactions among agents weakly connected.


1) The quadruple helix: citizens, social

society and users: Proposition:

Civil Society has a strong role to play in increasing effective innovation in cities.

Four innovation actors with chains oriented in the same

direction

The Actors of Innovation: the « Quadruple Helix » Four main actors interacting dynamically between themselves in the various steps of the innovation cycle: - Government: The State - Science: The Science & Technology Community - Business: The Industry - Society at large: The consumer, the market, the people = citizens / users


CIVIL SOCIETY

Users and clients Citizens

BUSINESS Innovation

SOCIAL Innovation

Opportunities and problems


Quadruple Helix

“Consumers need to be more involved in

product and marketing development; not only in

those industries that have been doing so for

decades (the typical Fast Moving Consumer

Goods: P&G, Unilever) but also in the typical

B2B sectors of construction, energy equipment

or advanced materials”

Bax & Willems

Open Declaration on European Public Services: three core

principles

The declaration has been presented at the 5th ministerial e-government

conference in Malmo on Nov 20, 2009

• Transparency: all public sector organizations should be “transparent by default”

and should provide the public with clear, regularly-updated information on all aspects of

their operations and decision-making processes. When providing information, public

sector organizations should do so in open, standard and reusable formats (with, of

course, full regard to privacy issues).

• Participation: government should pro-actively seek citizen input in all its activities

from user involvement in shaping services to public participation in policy-making. The

capacity to collaborate with citizens should become a core competence of

government.

3. Empowerment: public institutions should seek to act as platforms for public

value creation. In particular, government data and government services should be made

available in ways that others can easily build on. Public organisations should enable all

citizens to solve their problems for themselves by providing tools, skills and

resources.


2) Wikinnovation Model: Web 2.0 and Innovation Ecosystems

Web 1.0 vs. Web 2.0

WEB 1.0 WEB 2.0

• Only reading 1. Read-write-collaborate

• Individual intelligence 2. Collective intelligence

(only-for-experts) (wisdom of the crowds)

• Control 3. Freedom, self- regulation

• Passive attitude 4. Participation

• Licensed technologies 5. Standard applications

• Impersonal 6. Human, personal, informal

• Version management 7. Perpetual Beta

• Turn-key solutions 8. Do it yourself!

• Opacity 9. Transparency


WIKI-ENTERPRISE

The company characterized by Wiki-style, the 2.0 philosophy participant and Social Web tools user and that embraces the habits of open,

empathic, integral and participative management style.


“INNOVATION 2.0” – the Emotools model inspired on Web

2.0 paradigm. It consists on six attributes:

1) PARTICIPATIVE

2) GENUINE

3) COLLABORATIVE

4) OPEN

5) EMPATHIC

6) INTEGRAL

This six attributes includes 18 principal characteristics.


Attitude 2.0 = Enterprise 2.0


THE STAR


The Bonsai


BOTTOM-UP APPROACH The best initiatives, that last in time, are those

started from the bottom through voluntary

mobilization of the people.

“that seems pretty but

is it practical and

viable?”

Yes!!


Collective Intelligence = ¡¡viable!!

Thanks to Internet we can identify, establish contacts between the

individual “wise man”, generate the interactions and get add value

through the synthesized results of collective wisdom.


The Participation Rule:

Think of the participation as an opportunity!, not a menace :

The Innovation is not a thing of the experts, not anymore!!


The social pyramid is changing:

1º) The base of the pyramid is widening

2º) The top the pyramid becomes a “bottle neck”

3º) There are tension to reverse the pyramid


“Do it yourself!” rule

Instead of hiring anything out (to make decision, to buy, to sell, to design, to write, to record, to innovate, etc.), get

find the best tools for do it you yourself

New leadership

Role of “FACILITATOR” (change agent)

•


Co-creation + Selfservice Michael Arrington, from

TechCrunch, bored of waiting for

some Web-oriented device at

really low cost, has designed the

one (hoping that someone will

produce it).

But he won´t work alone; he has

asked his (quite a lot) followers.

Final result of this collaborative

product design will be free to

reproduce by any manufacturer.

The aim: ultralight tactile

device, with Linux OS at less

then 200$.

New power of user as prosumer


Marketplaces of ideas

Open collaboration network

e.Lilly

Collective internal prediction of

pharmaceutical products before FDA

certification

Multinational Lilly has a prediction division

that prepares stock analysis of

pharmaceuticals to be or not certified for

the market by FDA

Collective intelligence (wisdom of the crowds)


Crowdsourcing to volunteers (pro-am)


Companies start to evaluate a possible R&D

model ceasing the current resource-

intensive approach(researchers, proper

labs) and focusing on external challenges

coordination.

To change the current “know -how” search

into efficient “know-who” discovery.

Open Innovation =

From know- how

to Know-who


i-COSYSTEM

New dynamic i-cosystem

display (ecosystem of

innovation) with the

agents

complementary to the

enterprise (research

centres, inventors, other

companies)


Open designs = mashups culture

We should take a look on data, applications,

pieces and half-products already present on

the market and then start to design from the

beginning with proper technologies (licence-

based technologies)


• R& D traditional: internal

• Co-development: R&D

with external collaboration

alongside the chain of

value.

• Organisational

Innovation:Any person of

the organisation interior

participates in R&D

processes(ex. Kaizen)

• Do it

yourself:Development by

a group or community of

users, guides but not

controlled (open source)


Social Media Tools How to generate conversation to innovate with users and citizens?

Enter to a conversation, by Alberto Ortiz de

Zarate:

“It´s impossible to control the Internet communications.

Its preferable to enter to this conversation than to

try to avoid it.” (ALORZA).

It is not the same talk to the network

that talk in the network (networked)


Build the conversational company

The company worths what its conversations means.

Natural

Dialogue

P2P

Pay attention

Empathy

Multichannel

Porosity

Networks

Participation

Critical factors of

the

conversation:

• Receiver

• Channel

• Style

• Transmitter


3.- Empathy = Design Thinking

EMPAHTIC INNOVATION To be empathic with a user during

innovation process. To make an enterprise human-centred

connecting with others´experiences.


The space to experiment and Co-create with real users

in their real surroundings, where the users are

connected to the researchers, public companies and

organizations. All focused on looking for joint solutions

and new products, services or business models

The LL are also “open and participative innovation” -

they contribute to development of new innovation

systems where the users and citizens take active role

and not only the passive receptors of innovations.

http://www.openlivinglabs.eu/

LIVING LABS


Observe, don´t ask!!: Living labs

Does it market research, like always, serve us?

¿Questionnaires, interviews, focus groups?

“Do not spend time on market research, but launch as early

as possible in alpha or beta versions. Keep improving

the product in the open.

(LOIC LE MEUR - Seesmic founder)

LIVING LABS

It´s better to observe what the clients really buy than to

analyse what they say they buy.

¡¡Observe, don´t ask!!


Design Thinking

The methodology of problem solving applicable to any scope that requires a creative approach, and that is based on the following principles:

1. Empathy: a deep, empathic and multidisciplinary observation of the users needs, including their emotions.

2. Imagination: “the optimistic” search of creative solutions; being inspired more by the imagination (“the desirable focus”) than by the analytical thought (“the probabilistic focus”) without prejudging anything in advance.

3. Experimentation: the visualization of possible alternatives of solution by means of the experimentation; it´s a game and a construction of visual and emotional stories (storytelling) in cooperation with the users.

4. Collaborative Prototypes: the use of techniques of collaborative prototypes to generate models that help to visualize the alternatives and to validate them in team.

5. Integrating thinking: the capacity of integration and synthesis of the factors that affect the user experience

6. Iterative learning: the iteration of the process “observe-create-prototype-validate” whichever times is necessary = the innovation is also a “trial-failure” exercise


Design Thinking: Principles


Observe, don´t ask.

So called Design Thinking facilitates quite useful tools to be more

empathic and to understand the others.


Design Thinking: method


Innovation by doing: Action vs.

Paralysis Too much information (infoxication) can make harm to the

innovation spirit:

• “If I had known that that was so complicated, I would never create this

successful company” • “To create very innovative company it is

convenient to be a little ignorant and a little wakiedoodle”


AGILITY = continuous Innovation

The contents are dynamic, in constant change, movement,

because the participation of communities modifies them, during

an agile and continuous process ( so called“perpetual Beta”),

instead of the typical cycle of “versions management” which has

always predominated in the software industry.


The logic on the bottom of

“experimentation”

• COMPLEXITY: there is more and more complicated to anticipate what is

going to prevail in the market

• AGILITY: The rapidity and agility are basic factors.

• CREATIVITY: The excessive scheduling, focused only on “looking for” reduces the company´s creativity.

• CONDITIONAL TOLERANCE: The users and clients are much more

prepared and open to participate. Now they are more tolerant to the

imperfections if the company takes them in real consideration.

• PARETO: 20% of final improvement of a product or service can take, as it says the Law of Pareto, 80% of the project´s time. For that reason it´s

better to place in the market a product just 80% “perfect” but in a 20% of

the time.


Find it, not only search for... Be systematical with your

discovers!!


4.- Hybridization

TO HYBRIDIZE or “HYBRIDIZATION”

Hybridization is an innovation but on a huge scale … it´s an answer to the excess

of the specialization on the market or within

some area of the knowledge.

It is to combine(mix) at least two

concepts, products or knowledge areas, but the ones between that there weren´t

any previous connection.


THE “ MEDICI EFFECT”

Going into the so called

INTERSECTION, the Medici

Effect is generated (Florence

S-XV)‏ More different (diverse) pieces

you use, you will

MULTIPLICATE the innovation

instead of sum it.


The multidisciplinary science is rising…

“The science of one sole discipline is dead.

The mayor part of the civilisation advanced

includes the multiply disciplines. There is

even less frequent to see academic studies signed by one sole person. But it´s quite

common to see studies realised by different

areas researchers.”

ALAN LESHNER

CEO

American Association for the Advancement of Science

SEARCH SOLUTION FAR AWAY... LEAVE THE

COMMON SOLUTIONS APART

If you are writing a travel guide, look

for the inspiration in cook books.

Or the next time you are preparing a

meal, look for the inspiration in a

travel guide.


One wonderful PARADOX…

“More qualifications of diverse

fields you have, the more

capacity to use a common

sense” (ANTONI FLORES)


Hybridadors: “Renaissance Men”

The persons that are predisposed to

“waste their time” on apparently

irrelevant things. Irrelevant to their

work.

Just because they are curious.


Is it easy to work out?

OF COURSE NOT!!

Try a thing you haven't done three times. Once, to get over the fear of

doing it. Twice, to learn how to do it. And a third time to figure out

whether you like it or not.

VIRGIL THOMSON (at the age of 93)


¡¡THANK YOU!!

If you´d like to follow our Wikinnovation

methodology, please visit:

www.emotools.com