A TASTE OF SEAFOODJacksonville, Florida

To offer the best quality lobster rolls and seafood at reasonable price.

SummaryI have successfully been in the restaurant business for almost 30 years. Operating some of the country’s largest 5 star restaurants for the largest corporations.My food truck will be offering some very exquisite seafood products in the market place at a reasonable price.The long term strategy is to become a franchise food truck company.

LocationI am looking to secure a location in heart of downtown Jacksonville, Florida around the courthouse and the large corporate buildings. Also, to set- up during someone of the large sporting events i.e. Jaguars Football, baseball events.Yes, there are lots of people walking around on a daily basis looking for places to have a great lunch.Also, I will be attending some of the city and states largest festivals.

Menu Cobb Salad Lobster Rolls Lobster Roll BLT Sandwich Crab cake BLT (Lump meat) w/ Dill Tatar Sauce Lobster Quesadillas Fish Tacos Shrimp Tacos Fried Shrimp Baskets w/Fresh-cut fries

AtmosphereMY truck will be white with a fluorescent yellow trim with the truck outlined with tube lights. It will have a logo of a lobster with a chef’s hat with a spatula and fork with sunglasses on. The truck will have a florescent and white arming.

Marketing StrategyAs, I stated, i have been in this business for 30 plus years and have and extensive following and plan to use the following market strategies:

Social media: Facebook, Twitter, along with fliers in all the office complexes and of course business cards. And of course loyal followers from Foodstart.

Financial PlanWe expect start-up expenses to about $45-$50k including build-out of the truck with equipment, other supplies such as used small wares and food inventory will cost around $5-6K.Licensing, insurance and fees $1k with operating capital of $8k.We expect to generate sales of $120-$150k in the first year gross profit of 60-70%.

ManagementI am results oriented professional with 30 years of developing profitable growth, increasing sales and controlling cost in the food service/hospitality industry. Proven track record of possessing strong management skills. Building productive teams and delivering high quality service and product. Demonstrated knowledge of profit and loss statements, forecasting and controlling budgets through strategic planning and execution of plan.I successfully, turned around a 5 star restaurant in Washington DC (Holgate’s) with sales of $50 million and a net profit of $5 million. Leading a team of 25 managers and 500 hundred employees which was a 100% turn around with in 2 years.Click for New restaurant financing