A social media marketing plan

Mass Media Marketing Mass Media Marketing, Tel: (604) 707-9470 Fax: (604) 707-9470, 102 - 1915 Georgia Street E., Vancouver, British Columbia, Canada, V5L 2B7, MapEmail: [email protected]: massmediamarketing.ca

Social Media Marketing Plans

“Social Media has supplemented traditional seo practices, user generated content is key”

“There are some very important people that are not yet aware of social media and what it can do - your

clients.”

“SEO work is now not enough - it needs to be supplemented with social media.”

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Social Media Introduction101Social Media SitesComprehensive Listing of Social Media

Social Media Recommendations

To assist in creating our clients social media packages, we’ve listed the main social media sites. All the packages include the initial social media implementation and ongoing maintenance is on a monthly fee. Our social media packages options include: (refer to table below for pricing and package options)

1) Facebook Fan/Group Page: custom development of a Facebook group or Fan page where information on your brand and common answers and new releases can be posted. (*optionally create a Facebook application)

2) mySpace: set up of a mySpace profile page for companies that sell youth related items or services like sports gear or music.

3) Flickr: an online photo and sharing application to securely or publicly show off your services, brands, or company events. Accessible by mobile phone. Make your content available to the people who matter.

4) YouTube: Customers can view first-hand accounts of current events, find promotional videos about your company or services, and generate interest in your brand and traffic to your website. Create a YouTube page with introductory videos. (Video must be supplied)

5) Slideshare: A place to upload news articles releases which can be viewed along with your companies’ profile. An excellent way to get seo traffic and build a reputation. Uploaded formats accepted to date: Presentations: pdf, ppt, pps, pptx, ppsx, pot, potx (Powerpoint); odp (OpenOffice); key, zip (Apple






MAKE A COMMITMENT TO SOCIAL MEDIA

Keynote) Documents: pdf, doc, docx, rtf, xls (MSOffice); odt, ods(OpenOffice); Apple iWork Pages

6) Twitter: aka “microbogging”, the new marketing tool where you can add a profile and send links, and news to a growing following of customers and followers. Tweets now appear in Google search results.

7) LinkedIn: A professional network where reputation and networking your company and profile will generate leads. Can include company logo, company profile, website and summary of services or products. Your company will be searchable and appear in Google search results

8) Google Maps: – Add your company to Google Local Business Listing (aka. Google Places) so customers can find you along with a profile, short summary, testimonials and link to website. For an example see Mass Media Marketing Google places page.

9) Online Communities: – source online communities (ie Ning) where potential customers are interested in your industry and generate interest about your brand. We’ll research online communities for employees to join and prepare a report with suggestions. Optionally provide an online community manger.

10) Blogs (WordPress/Blogger): Every company needs a corporate Blog for news release and upcoming events. Add a WordPress Blog to your site is a must have! (There is also the option of adding a Twitter feed)

What is Social Bookmarking?

Social Bookmarking is a great way to organize your favorite bookmarks and categorize them on the Internet. It also helps companies to gain recognition as users bookmark their sites and articles. We’ll make recommendations so that key content of website “Bookmarkable” on social bookmarking sites. There is a social aspect where your customers can share your sites with friends, colleagues’ or family!

Social Bookmarking

We’ll add your content to the listed sites below to begin Social Bookmarking. The number of submissions is according to the selected package. Submission of Website URL, Blog URL and Press Release URL are examples. As always we’re here to help you choose:






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1) Digg: Digg is a social site where users determine the best of online content and “digg” it to promote to millions of users. The best idea is to make key pages “Diggable”, such as a company’s environmental policies, key product pages and press releases. “Diggable” material should be “Diggable” to the public.

2) StumpleUpon: StumbleUpon members are taken directly to web sites matching their personal interests and preferences. Built in “Book Now” link and ability to share content with friends.

3) Del.icio.us: Delicious is a social bookmarking service that allows users to tag, save, manage and share web pages from a centralized source. With emphasis on the power of the community, Delicious greatly improves how people discover, remember and share on the Internet.

4) Reddit:: Reddit is a source for what's new and popular on the web. Users like you provide all of the content and decide, through voting. Links that receive community approval bubble up towards #1.

Social Media Packages (Silver, Gold, Platinum)

Choose from one of our social media packages below. We offer Silver, Gold and Platinum packages. Refer to the table below to choose a custom solution.

Why a social Media Package? With a social media strategy and presence your company and brand will be perceived as an authority in your selected industry which will build strong relationships with new prospects or existing customers. You will improve your ranking in search engines (seo), while enjoying the benefits of Social Media engagement.

Social Media Packages

*Silver *Gold *PlatinumTotal Cost $1500 $2100 $3000

Delivery Time 1 to 2 months

Top Social Media Sites







Blogs (WordPress)

Social Bookmarking5 submissions 10 submissions 20 submissions

5 10 20

5 10 20

5 10 20

Customer Support

*Note: All the packages above include the initial social media implementation. Ongoing maintenance is additional and a custom quote.

Additional ServicesChoose from our additional services to expand your social media presence.







Facebook Application Development

Facebook applications can be built to your exact specification and linked to social media sites, company websites or your online community. (Custom quote required)

Microblogging Management Package:

The Microblogging management package includes maintenance of URL’s, Blogs updates, pictures or events to Twitter. 120 posts a month for $100. (3 month commitment)

Twitter Integration:

Set up a Twitter feed (RSS Feed) on your website or WordPress or Blogger to show the latest updates from your company. (Custom quote required)

Employee Training:

Train and educate your staff on updating and of Blogs, Twitter, Facebook or other social media properties. (Custom quote required)

Online Community Management:

Online community development or management of an existing online community with an online community manager or moderator passionate and effective at engaging users online (Custom quote required)










