AN EXAMPLE OF VISION, MISSION, ENERGY, STRATEGY AND HUMAN QUALITY.

THE " CRAYOLA MAN"

EXEMPLARY LEADER

EX-CEO of CRAYOLA

THE CRAYOLA CASE WILL BE PRESENTED IN THE CONFERENCE "THE NEW ROLE OF FINANCIAL LEADER" IN PANAMA CITY.

A RESPECT AND ADMIRATION TRIBUTE TO RICH GURIN

Positions that Successfully resolved  Rich Gurin  Ex-CEO of Crayola in the face of globalization

Ethnocentric Position. Provincial is the belief that the best practices and working methods are those belonging to the country of origin (the country where are located the central offices).

Managers with an Ethnocentric position. They believe that people from other countries do not have the skills, expertise, knowledge and experience needed to take the best business decisions.

Do not rely on foreign employees for key decisions or technology issues.

Rich Gurin a CEO that made a paradigm shift in Crayola, achieved a spectacular growth in the International Division and in the Latin American markets.

Crayola U.S.A had to break with its provincialism

Provincialism is a vision of the world that considers only prospects and convictions of their own.

Americans tend to think that English is the only international language of business and do not feel the need to study other languages.

A major research report issued by the British Council said that "the competitiveness of both Great Britain and the United States has been diminished because they only speak English”.

The Monolinguals, is a sign that a country suffers from marked provincialism.

Rich Gurin a CEO that made a paradigm shift in Crayola, achieved a spectacular growth in the International Division and in the Latin American markets.