A Guide To Facebook Advertising

A Guide To Facebook Advertising


Facebook is one of the fastest growing websites on the internet

901 million monthly active users as of 31st

March 2012

Certain types of businesses could find it a very valuable tool for online advertising


Facebook adverts work in a similar way to Google’s pay-per-click adverts.

Google let you advertise your business when people are searching for your product or service

Google or Facebook Advertising?

Google – People know what they are looking for and are searching for exactly that

Facebook – People are browsing and discovering new things


Facebook adverts can be effective for unusual product or a unique service?

Something that people would not search for, but that would catch someone’s eye

Advertising for Local Businesses

People love to discover local businesses that they really enjoy working with and Facebook lets you do that.

If you get a lot of your business through recommendations, you might be the kind of business where Facebook advertising can work really well for you.


Like Google Adverts, Facebook allows you to display your adverts to your target market

Targetable by

Gender

Age

Relationship status

Location

Interests


Example:

A jeweller in Birmingham –

- Men

- Within 10 miles of Birmingham

- 25 – 35

- In a relationship, not engaged or married


For the right business, and if you design your campaign correctly, Facebook advertising can be an effective and inexpensive method of marketing your site to your target market

JDR Group are a web design and internet marketing company based in Derby. Whether you already have a website or are starting from scratch it is JDR's aim to provide you with a full range of services, from website design to email marketing, search engine optimisation and advanced internet marketing strategies. We aim to supply you with useful information on an ongoing basis to help you make the most of both your online and offline marketing strategies.

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