A Study By:Amrita

Baishali Amal Raj

Ajmal Ali.SMohd.Nabeel

Junaid Ul Wahid

Given the increasing social image consciousness amongst young men, men’s grooming continued to gain popularity.

Urban men became more conscious about their looks and started to put effort into looking

well-groomed.

Male consumers are beginning to shop more for themselves

Skin lightening and hair color products are among the most popular among Indian men.

Talking about this changing trend, Sanjali Giri, senior manager, product merchandising,The Body Shop India, said, “Men’s grooming has gone mainstream. Male skin care is one of the beauty industry’s fastest-growing sectors, with more men adopting a grooming regimen, alongside exercise and eating right, as a component of healthy living.” Also, a Nielsen study shows that the skin creams segment in male grooming grew at 41%—much faster than the overall skin cream category in India, which grew at 27%

Products:

Nivea For Men Advance Whitening 10 In1 Face Wash

Fiama Di Wills Men Aqua Pulse De-stressing

Garnier PowerLight Intensive Fairness Face Wash

Fair and Lovely Max Fairness Face Wash for Men

Major brand owned by Beiersdorf Introduced in 1911 A global brand with14 product ranges

◦ Includes moisturisers, deodorant, suncare NIVEA FOR MEN launched in UK in1998

◦ Male skincare market now worth over £117 million

Re-launch of NIVEA FOR MEN in 2008 to increase market share

Whitanat Vita Complex Cleanser Smoothens Skin 10x Whitening Prevent Acne Lightens Discoloration Oil Control Refines Pores

Nivea’s Oil Control Face Wash is heaven-sent for men with oily and problem-prone skin as it effectively washes away any signs of oiliness and cleanses your face.

Reduces Oiliness Up to 12 Hours

The advanced Whitanat Complex contains a potent mix of different ingredients like licorice, ginseng root extracts and Vitamin C to keep your skin looking matte and clean for the better part of the day.

Reduces Dark Spots and Blemishes

The essential vitamins repair dull, damaged skin and gradually lighten dark spots and blemishes to give you crystal clear skin.

Gives a Deeply Cleansed Skin

Splash oiliness and grime away and experience the deep cleansing properties of the Nivea Whitening Face Wash just after one wash!

Purifies Skin with Elimination of up to 99% Acne Causing Bacteria

The skin purifiers in this face wash deeply cleanse your skin and eliminate 99% of acne-causing bacteria so you get a clear complexion, free from breakouts.

The campaign features actor and Nivea Men's brand ambassador, Arjun Rampal.

50 gms - ₹ 95 100 gms - ₹ 180

Fiama Di Wills is an Indian personal care brand that offers shampoos , conditioner, bathing bars and shower gels. It is owned by ITC Limited, an Indian conglomerate with a turnover of USD 6 billion.

ITC Limited or ITC is an Indian conglomerate headquartered in Kolkata, West Bengal.[3] Its diversified business includes five segments: Fast Moving Consumer Goods (FMCG), Hotels, Paperboards & Packaging, Agri Business & Information Technology.[7]

Established in 1910 as the Imperial Tobacco Company of India Limited, the company was renamed as the Indian Tobacco Company Limited in 1970 and further to I.T.C. Limited in 1974. The periods in the name were removed in September 2001 for the company to be renamed as ITC Ltd.[2] The company completed 100 years in 2010[8][9][10][11] and as of 2012-13, had an annual turnover of US$ 8.31 billion[12] and a market capitalisation of US$ 45 billion.[6] It employs over 25,000 people[6] at more than 60 locations across India and is part of Forbes 2000 list.

Fiama Di Wills Men Detoxifying Anti-pollution face wash combines the goodness of effective Antioxidant like “Pro-Vitamin E and Grape seed extract that inhabit harmful action of pollutant. Its ultra cleaning action is laboratory proven to boost oxygen post vs. presage your face look brighter, purified and feel younger.

Fiama Di Wills Men Detoxifying Anti Pollution Facewash combines the goodness of effective antioxidants - pro vitamin E and grapeseed extract.

Inhibit harmful actions of pollutants. Unique O2 boosters are experimentally

proven to boost skin oxygen pre and post application.

6 Expert Solutions - Purifies Skin, Deep Pore Cleanses, Fights Dryness, Re-energizes, Pollution Defense & Brightens.

It is enriched with unique Revitalising beads, it exfoliates dead cell to help brighten your face.

It is 100% soap free formula which is Dermatologically tested.

It can be used for all skin types no side effects

Face looks brighter, purified and feels younger.

Recommended for regular use.

50 ml – 80 rupees. 100 ml – 140 rupees.

Available in all leading stores and super markets.

Also available in online e-commerce sites like flipkart, snapdeal, amazon etc…

Garnier  is a mass market cosmetics brand of L'Oréal that produces hair care and skin care products. The company started as Laboratoires Garnier in 1904, and was acquired by L'Oréal in the 1970s. Garnier is sold in numerous countries worldwide, with specific product lines targeted for different skin types and cultures

Key Features Immediate Deep Cleansing Micro-polishing Beads - Removes Dead Cells Visibly Brightens Skin Intensive Dead Cell Removal

Immediate Deep CleansingRemoving oil, dirt and dead skin to leave behind skin that is clear and ready for a whole day out is this face wash and you can rest easy until the next clean up because the formulation is intense cleansing promised.

Micro-Polishing BeadsThe micro-polishing beads ensure to clear all pores and leave behind a fine finish that will add to the radiance and clarity of your skin. The beads, acting as an effective scrub also clear your top layer of dead cells to leave more air supply for fresh and healthy skin underneath.

Visibly Brightens SkinSee the difference in complexion as you stand for a shave because the Powerlight Intensive face wash uses effective ingredients like lime to ensure you skin is fed a healthy dose of bleachers.

Intensive Dead Cell RemovalDull looking skin almost always owes to an accumulation of dead cells layering over your skin, so get the best care there is to remove dead cells and enjoy brighter and purer skin with this Garnier face wash.

100 gms - ₹150

JOHN ABRAHAM, the brand ambassador of Garnier 

Hindustan Unilever Limited (HUL) is an Indian consumer goods company based in Mumbai, Maharashtra. It is owned by Anglo-Dutch company Unilever which owns a 52% controlling share in HUL. HUL's products include foods, beverages,cleaning agents and personal care products.

Foam based face wash with triple sunscreen UV protection

Details Fair and Lovely Max Fairness has 4 fairness actives -Vitamin B3 + Pro-vitamins, B6, C and E that work intensively on your skin to help give you visible fairness and spot reduction.

Its triple sunscreen UV protection system helps fight darkening of your skin due to your active lifestyle

Lastly it gives an oil free soft and smooth look.

50 GM – 90 100GM - 160

Available at all leading stores and also available online

Fawad Khan of Khoobsurat Fame has been the new face of the product

In past, Fair & Lovely for Men has also signed Shahid Afridi and Shoaib Malik as their brand ambassadors in previous TV commercials

Our Friends who chose Nivea

1)Mithun 9) Indrajith 2)Azharudhin 10) Ajay 3)Jassim Jamal 11) Niroshan 4)Prashanth 5)Rajashekar 6)Sonu Jaswal 7)Jithin 8) Deepu

Our Friends who chose Fiama di Wills

Shuhaib o. Preethan Rakesh M

Our friends who chose Garnier

1)Sreejith 9) Prashanth B 2)Amal T 10) Rakesh Chenna 3)Vishnulal 11) Raju BM 4)Vineeth 12) Mohan R 5)Ambadi 13) Rakesh M 6)Vinayak 14) Rithul 7)Irfan 8) Adithya

And for garnier we have our dear Sir

Kishan Sir

Our friends who chose Fair & lovely

1) Naveen 2)Sharath babu 3) Sumit

A healthy looking skin is the base for a healthy looking body. It’s really important that one takes care of their skin every now and then as it is the most frequently exposed part of our body during our day to day life and the fact that it’s sensitive makes it more prone to wearing off. So select the best face wash that suits your face and make sure that you cleanse it twice a day. Also make sure that you don’t use it excessively because at the end of the day all it contains are chemical and over use of chemicals on a sensitive skin in never good. So use it in moderation. Try it out and feel the difference! 

 

A very special thanks to our friend

IRFAN

Thanks to one and all thanks for all your help.

Thanks for listening to us patiently everyone.

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