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This is a discussion on using social media in the publishing business.
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A Community of Learning
Social Media as a delivery mechanism and community builder.
Gaetan Giannini [email protected] 3
CLASSES ARE A 7 TO 40 WEEK BOOK CLUBFor educational publishing:
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Gaetan Giannini [email protected] 5
UNTIL RECENTLY, COMMUNITIES AROUND BOOKS WERE BOUNDED BY CLASSROOM WALLS.
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Gaetan Giannini [email protected] 6
IT DOESN’T HAVE TO BE THAT WAY ANYMORE.With the proper use of social media:
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Gaetan Giannini [email protected] 7
Social media can:• Create community.• Foster idea sharing among students and faculty.• Provide updates on current events.• Prevent immediate obsolescence.• Be a clearing house for student and faculty research.• Distill academic material into easy to swallow shots for
students and business people.• Connect students across the world with each other.• Connect faculty across the world with each other and the
author.
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Gaetan Giannini [email protected] 8
Social Networks Create CommunityUsing self created network (www.ning.com)
Using an existing network(www.facebook.com)
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Gaetan Giannini [email protected] 9
Foster idea sharing among students and faculty
• Students can share the leaning experience– Shared assignments or contests– Discover different interpretations of concepts– Begin to build a network
• Faculty can:– Share best practices– Pedagogy– Solicit alternatives points of view
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Gaetan Giannini [email protected] 10
Provide updates on current events.
• The world is a dynamic place and most faculty understand the importance of incorporating current events into their curriculum.
• Unfortunately, most faculty are pressed for time.• Real time, publisher or author provided current event
updates are invaluable to faculty.• Faculty to faculty updates are of equal or greater
value.12/14/2009
Gaetan Giannini [email protected] 11
Prevent immediate obsolescence.
• In many disciplines some published material is out of date before the ink on the textbooks and other readings is dry.
• Social media tools can be the hub for ensuring that faculty always have up to date information.
• Social media can act as a clearing house for the latest faculty and publisher research.
• People acting as “information filters” can distill and distribute academic and technical information into a form suitable to students and businesses.
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Gaetan Giannini [email protected] 12
Networking • Over the last decade we have learned the
value of interpersonal networks and global connectivity.
• Using social networking tools allow authors and publishers create a community around their content, while advancing the interests of their content consumers.
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Gaetan Giannini [email protected] 14
Going Live• Once content and community are established,
the network can begin to meet live as well as virtually.– Create meetings and conferences– Meet at pre-existing events
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You Can reach me at:
(610)606-4666 ext. [email protected]
www.gianninimpr.comwww.twitter.com/gaetang
http://www.facebook.com/gaetan.giannini
