A Business Organisation And Its Analysis

A Case Study

Presented By:

Juhi SinghAnkur Kumar

•Background •Hierarchy •Products & Services•Marketing Strategies• Current Position

LEADERSHIP WITH TRUST

Background

Established By:

Jamsetji Nusserwanji Tata

Year Established:

1868

Place:

Bombay (Mumbai)

First Chairman:

Present Chairman:

Ratan Tata

Jamsetji Tata

Hierarchy

TATA

TATA STEEL TATA MOTORS TATA TEA

VP MARKETING VP FINANCE

GM MAR. North GM MAR. South

Products & Services

114 Companies & Subsidiaries ; 3,96,517 employees

Tata TeleservicesVSNLTata Consultancy Services

Tata SteelAdvance Materials

Taj HotelsTata AIG Life & General Insurance Companies

Tata TeaTitanTrent

Tata MotorsTACO GroupVoltas

Tata ChemicalsRallis

Tata PowerTata BP Solar

Services

Materials Energy

Chemicals

EngineeringConsumer Products IT and Communications

Some Famous Products

Coffee Photon +

Coffee Mobile Web Access Modem

Nano Himalayan

Small Car Mineral Water

Sky Tea

DTH Service Tea Products

DoCoMo

Swach

GSM Mobile Network Provider Water Purifier

Jaguar Salt

Luxury Car Salt Products

Indica Taj Hotels

Mid Size Car Luxury Hotel

Marketing Case Study: Nano

There Are Two Types Of MarketingStrategies Used For The Marketing OfTATA Nano: Online Marketing

Offline Marketing

Online

Social Media

Booking

Advertising

GamesWebsite

Offline

Mall Promotions Leveraging Existing Infrastructure

TelevisionCollaboration

SWOT Analysis

It is a useful analysis that takes into consideration not only your own business but your competitors’ activities and current industry happenings as well.

•Strengths

•Weakness

•Opportunities

•Threats

Comparative Study

Year

(Rs million)

Year

(Rs million)

Year

(Rs million)

Year

Conclusion

From Our Analysis Of Tata Group We Can Conclude That Tata Is A Very Strong Contender In Indian As Well As International Market.It Has Built A Very Strong Brand Of Its Own And With All The Ups And Down It Has Maintained Its Status And So It Will Do In Coming Future. It’s A Company To Watch In The Coming Years.

Wikipediawww.wikipedia.org

Tata Group Official Websitewww.tata.com

Bloggerwww.blogger.com

Mayank Dhingra, Business Writer http://mayank.name

The Economist

Fortune 500www.cnnmoney.com

And Many More…

Questions?

The major sections of the site are:

Gallary

Game Community

Why Nano?

Booking Details

BACK

BlogOrkutFacebookYouTube

The various social networking sites used:

•Orkut is one of the most popular social networking platforms in India.•There's a user profile for Nano which has a few pics and videos •Has around 350 friends. •A group dedicated to the care which has around 11,000 members, started back in May, 08.

•Facebook is a top networking site amongst Indians. •There's a fan page for the car with about 6000 fans, a few videos and picture albums.

•There's also a YouTube channel for Tata Nano where you can subscribe to videos.•Has managed to generated more than 10,000 views on videos of the car.

BACK

The online booking of TATA Nano has given boost to the sales as now due to online registration it became easier to buy Nano.It did definitely generate a lot of excitement on the web in general.

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The blogosphere and indian media sites were full with ads for Tata Nano. The ads came in all shapes and sizes and were definitely noticed.

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The game by Zapak was a great move to spread word about the car. There are a lot of claims that the game has been played millions of times since its launch. It's a simple and easily accessible game, which anyone with a browser and internet connection can play.

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Tata partnered with a few banks for releasing application forms. ICICI bank for example initiated a whole campaign to get noticed and spread the word.

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As is the case with most automobile companies, Tata too ran a series of promotional activites on Malls to get Nano in front of perspective buyers.

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Tata, a giant brand that it is has leveraged it's umbrella groups to market Nano. You can find Nano merchandise, application forms and demo cars in Tata Indicom, Titan, Croma and Westside stores. Tata Indicom had also offered a money-back offer with every application form.

BACK

Though Tata didn't invest heavily into TV commercials; they did get a few channels to use the word ‘NANO’ instead of small wherever possible. The ads generally showed the buying of first car and it was cherished like a big dream come true by the Indian middle class.

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