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Travel and Tourism pros: here's a brief checklist to help you avoid common social media mistakes.
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9 Key Tactics to Avoid Social Media Missteps
Catherine J. Heeg
Customized Management Solutions
Phone: 403 726 0171 Fax: 403 726 0371 [email protected] www.cmsspeaking.com www.twitter.com/catherineheeg www.linkedin.com/in/catherineheeg
Facebook.com/CustomizedManagementSolutions Pinterest.com/CatherineHeegCustomizedManagementSolutions
Have FUN and be social Update your cover photos to reflect what you’re selling now
o Facebook Cover Photo o Twitter Image and background o LinkedIn Company profile banner image o Google+ business page banner o Add a Pinterest board and place it first in your line-up of boards o Use a banner image on your next e-mail blast o Change your images on your blog banner
Study and monitor which posts are popular with your audience. o Replicate them
Listen to your audience, your suppliers and your competition Post regularly Optimize with key words in:
o The About section on your Facebook page o Tags and categories on your blog o The Excerpts section on your blog o Your Twitter bio o Descriptions on each item you Pin to your Pinterest boards o Your website
Market your social sites and integrate with your traditional marketing strategy
Consider social contests and ads Customize all aspects of your profiles
o Facebook About section o Facebook custom URL (vanity URL) o LinkedIn Summary, Experience, Websites, address o Google+ business page About section
