9 immutable Laws Of Social Media Marketing Presentation 2014 full version for Catalog University and Social Media Day Miami #SMDAYMIA 2014

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Since Jim Gilbert created The 9 Immutable Laws of Social Media Marketing in 2009 thousands of people have seen it live, and it has been viewed well over 50,000 times on the internet. On June 29th 2014, Jim presented The 9 Immutable Laws of Social Media Marketing at Social Media Day Miami #SMDayMIA at the Arsht Center to a packed lecture room. What a great audience! FEEL FREE TO SHARE THIS! To all in attendance who wanted to see the full version (I only had a half hour to present), here it is. Fully 36 more slides with great do this, don't do that examples from my social media clients. About the author of the 9 Immutable Laws, Jim Gilbert Jim is the President of Gilbert Direct Marketing, Inc, a full service direct, digital and social media marketing agency. He is also the President of the Florida Direct Marketing Association (www.fdma.org). Jim loves to give back and spends a lot of time presenting to marketers from all over at FDMA, The Direct Marketing Association, Social Media Day, Word Camp, Catalog University, and colleges and university. How to reach Jim: Email: jimdirect@aol.com Twitter: @gilbertdirect Web: www.gilbertdirectmarketing.com Linkedin: www.linkedin.com/in/jimwgilbert/

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  • 1.TheImmutableLawsof SocialMediaMarke8ng 2014 (themorethingschange,themoretheystaythesame) PresentedbyJamesGilbert,CEO May14,2014,561-302-1719

2. JustwhodoyouthinkIam? 30+yearhistoryinDM(oldschool>newschool) CEO,GilbertDirectMarke8ng,Inc. President,FloridaDMA ProfessorDirectMarke8ng AuthorTargetMarke8ngGroup ReturnonIntelligencecolumn GuidetoSocialMedia-Content @gilbertdirect 3. JustwhodoyouthinkIam? Aboveall-adirectmarketer Oldschoolprinciplesappliedtonew channels! MARKETINGDISRUPTOR HERETIC! @gilbertdirect 4. What can I expect from Social Media? What kind ROIwill I get?I tried social media and gained " No Customers!Then 5. My posts are not getting any response What kind ROIwill I get?I tried social media and gained " No Customers!Now 6. "There is only one valid definition of business purpose to create a customer. Companies are not in business to make things but to make customers. --PeterF.Drucker Orienta8on(Whattheselawsarereallyabout!) 7. CustomersviaSocial?How? 8. Engagement! 9. Engagement FulllstheDM Promiseoftrue2way communica8ons Connectbereal! Dialog!Twowaystreet! 10. SocialMediaLaw#1 Thedeeperthelevelof engagement,thedeeperthe trust/bondwithyourcompany! Nothinghappenswithoutengagement! Howengagedareyoursocialmediafans? 11. SocialMediaLaw#1 Butrst,whatareyourgoals: BuildAuthority,Credibility? Generateleads? DriveROI,Sales? IncreaseEngagement?(KEYtoitall) More8me=morelikelytobuy! 12. Reality:socialhas changed! (butwes8llneeditright?) SocialMediaLaw#1 13. Engagementmoredicult Havetoworkhardertogeterdone Everybodyisdoingit! MoremessagecluQer FacebookAlgorithmmakepostsmorerelevant! Killsengagementdeadinrealitywith Edgerank. Forcespaidadver8singtoreachhardwon fans! SocialMediaLaw#1 14. TheLawofEngagement! Thegoalsofeverysocialmediamarketer STILLARE. Engage! Drawthemout! Gettheminvolved! Becomeathoughtleader! GenerateAuthority! Tugattheirheartstrings Tellastory!!!! Createdrama!!!! Butnowwehavetobeevensmarter,beherand moreengaging 15. TheLawofEngagement! The8stagesofengagement Brandimpression Likecasuallistener Like-engages SuperlikeengagesoWen Minorbrandadvocaterecommendsbrand Superbrandadvocaterecommendsbrandandsellsproduct! Dislikedisgruntledlikeofadvocategoesaway Superdislike(engageddislike)goesawayandtalksaboutbrandina nega8veway Goalmovefrom16 Goalmovebackfrom7and8to6 16. TheLawofEngagement! The8stagesofengagement Howdoyoundandcreate brandadvocates? Listen,spend8meonsites. Seewhoretweets,shares,likesetc. Makecontact! Yesmakecontactandbuildrela8onship! 17. TheLawofEngagement! The8stagesofengagement Brandadvocatesareeverywhere. Carol! Donna! Josh! Trevor! Tina Angel! Itsaboutthereal-a8onshiptoyoursocialpeople andbrands. Becamemyfriends!Literally! 18. TheLawofEngagement! Real-a8onships 19. TheLawofEngagement! THEN: Thenamelessfacelesscorporate en8ty NOW: Thenamelessfacelesscorporate socialmediapusher 20. Its8metothrowoutwhatyouhave learnedaboutsocialmediaand: Losethetools: ForgetHootsuite,scheduledposts,andother toolstomakelifeeasier.Getbackdowninthe trenches,engage,delightand BUILDRELATIONSHIPS! Todayinsocialrela8onshipsaredying! TheLawofEngagement! 21. CaseStudyTheFreshDiet AboutThe FreshDiet Focuson rela8onship building, Community! Facebookdriver 22. FBGoodnews! Facebooknowallowscontestto bedonerightonthe8meline! 3rdpartyappsnolongerneeded Engagingfanseasierwithoutmiddle-man S8llsomeconfusingrulessoreviewbefore implemen8ng! 23. FBBadnews! FacebookEdgerankalgorithm changingagainstbusinesss Spammyposts Repeatposts EmphasistowardsfriendpostsvsBiz FBnowapayforplaybizmodel!!! Paytobuildfans ThenPaytoreachthem 24. FreshDietGrowth 94fans 24kLikes 60Klikes 25. BuildingourbrandviaFacebook OurFacebookpageisourcallingcard. Many8mesweprefertosendtoFBoverweb Morepowerfulthanourwebsite Peopleseeengagementandwanttojoinin Peopleseehappycustomersandorder! Beyondourlikesthousandsofpeoplecheck usoutonFBdaily. 26. Dontbeaninfo pusher! 27. HowwegotthereGoals! Maingoal! Putahumanfaceonthenamelessfaceless corporateen8ty Dis8nguishourselvesfrombigcorps Wearerealpeople,promo8ngahealthy lifestyle Peoplerespondtoreal 28. HowwegotthereGoals! Buildrela8onships-Buildengagement Speakinarealvoice Developtrust Givetogetworld(FREEBIES) Timespentonsite=engagement Engagement=Sales Sales+Engagement=Advocacy Iteasepeople,drawthemout,callthemout,etc 29. Howwegotto66Kthebasics Callcenter CollateralMaterial Mailers Emailsignatures EmailnewsleQers Anyplacewecanthinkof 30. Howdidwegetthere? Facebookads Canbehitormiss,buttest! Eec8veindrivingtargetedtrac Targe8ngbeQerbuts8llneedswork BoostPosts FBnowforcingbusinessstopay! SomecontroversyaboutREALLikes Sidenote:Retarge8ng!Remarke8ng! 31. Step2buildingengagement Backintheday Itstartedwithasinglecontest. Carbometer Rancontestseverydayoftheweek 32. Contestsmeantous Awaytoseedthemarketwithfood Awaytohavepeoplecomebackandgive posi8vefeedback TheGivetoget! Anengagementtool Fundrawspeopleout 33. Contestexamples Plateyour favorite meals 34. Contestexamples Halloweencostume contest 35. Contestexamples Mo8va8on poster contests 36. Contestexamples FreshDiet-izeaBeatlesLyric(inhonorofJohn Lennon) Imagine Video Viral! FreshDiet-izedHaiku 37. Contestexamples Video contests This contest coinedthe phrase, thefresh diet delivery fairies? 38. ContestsRecipewinner 39. SocialMediaLaw#2 Brand+Channels=Revenue. Themorechannelsaconsumerinteractswithyour brandin,themorelikelytheyaretobuy. Oeringmul8pleengagementchannelsallowsfor consumerselfselec8onofpreferredchannels. Beingintherightsocialmediachannelsbasedon yourmarketincreaseschannelinterac8on. Catalog,DM,LTVConcept CrossPromote 40. Wedoalotofvideo 41. YouTubefunandrela8onshipbuilding 42. BuildingTracFansandLikes Ad.lynetwork allowsyoutobuy paidtweetsfrom celebri8es Gained400fans inoneday 43. BuildingTracFansandLikes Tieinswithother sitesdrovemajor tracandlikes Wedidthisonein conjunc8onwith afreebieevery day. 44. BuildingTracFansandLikes Tieinswithother sitesdrovemajor tracandlikes Wedidthisonein conjunc8onwith afreebieevery day. 45. BuildingTracFansandLikes Paidtweetsfrom HeidiMontag promo8nga contestdrove fansandcontest entries 46. BuildingTracFansandLikes Usingthe@sign drivestrac Thispostranon TFDandHolly MadisonsFB pageatthesame 8me 47. SocialMediaLaw#3 Brand+8me+channels=advocates. Consumersspending8meinmul8channels breedscustomersmorelikelytobecomebrand advocatesandinuencers. Thisisthenewmul8channelmarke8ng modelforthe21stcentury. Socialmediacreatesbrandadvocatesandturns peersintoyourbestsalespeople. 48. SocialMediaLaw#3 Brand+8me+ channels=advocates. Howisitdone? Contentisking!!! 49. Crosspollinatecontent Blogas centerof universe! 50. Amplifyyourcontent acrosschannels 51. ForgetABCs ABPisthenewmodel Always Be Promo8ng Electricslide! 52. Needcontent? Wrap yourself aroundan issueora topic Makeit yourown Provoke! 53. Needcontent? Orjustshareother peoplescontentandadd youropinion! Maketheissueyourown! Beacuratorofcontent! 54. Becomeathoughtleader! Linkedinpublishing plaporm Groups(social,DMQ&A) Tweet(yours,others) 55. Becomeathoughtleader! 56. Becomeathoughtleader! 57. Becomeathoughtleader! 58. Mytakeoncontent B2Bsocial,Blog,LinkedinKey! Becomeathoughtleader Alwaysbepromo8ng Amplifyandshare. Createshareworthycontent 59. SocialMediaLaw#3 Contentideas foryou 60. Tipsforsuccess Use#hashtags Tagothersinposts(businesss,people) Picturesandgraphicsamust Video!(thatsawholeotherpresenta8on) Createevents(FB,G+) Createandamplifyacallin,webinar LinkedinPublishing 61. SocialMediaLaw#3 Info pusher? 62. SocialMediaLaw#3 Likers? Sharers? Arethey yournext advocates? (orarethey ringers) 63. SocialMediaLaw#3 ThesearebeQergetngaliQleengagementstarted Butwhereisthevideo? 64. MorecontentexamplesGlassesshop.com 65. MorecontentexamplesGlassesshop.com 66. MorecontentexamplesGlassesshop.com 67. MorecontentexamplesMegaMotorMadness.com Overpromo8onalkillspagesdead!(like/talking) 68. MorecontentexamplesMegaMotorMadness.com Funandhumorsavetheday. Tagadvocates toamplify! 69. Excep8onalvaca8ons Happinessrules Hereareyourbrand advocates. 70. TotalBank TotalBankSocial? ButIdidndthiswhenIsearched 71. UpfrontFoods(sharingtools,elementsinplaceuptop) 72. UpfrontFoods YouTube? 73. Realvoice,hashtags,tagothers.Behindthescenes,realcompany 74. UpfrontFoods 75. UpfrontFoods Images,engagingtweets,rela8onshipbuilding,tagging,arealvoicerealdeal! 76. ExcellentuseofnewTwiQer image.CanalsousePinned posts. Connectmore.Promoteless. Reachouttolikeminded individuals 77. Cuddledown Usemore pictureposts. LessSales messaging. Goal=connect! Connectmore.Promoteless. Reachouttolikeminded individuals 78. AmericanTin.Excellentimagery,contests,Pinterest! 79. Tags,Comments,images,Shares,Contests.Provokemore.AskQues8ons.BehindScenes 80. G+Images,originalcontent.Increasefollowersbyconnec8ngandpromo8ng,Signals! 81. Pushinginfo.Connectwithcontractors,decorators,etctoamplifymessage 82. Greatvids.Morebehindscenes.Brandpeople.HowTo!Inhomevids 83. LotsofWhite,morerealestateavailable.GetSocialuptop! 84. Connectwithgroups(Createyourown),healthpros,dietgroups,etc 85. ImagecanbebeQer.Doesntconnecttoaudience.Engage.Speak.Greatpoststhough! 86. HomeWetBarBlog.Greatcontent.Funstuforaudience.BeQerimagery! 87. MovesocialIconsup(samewithemail) 88. Greatcontent,butgetpeopletalking.Piccontests.Behindscenes,provoke. 89. SocialMediaLaw#4 Theexponen8alsearchfactor. Socialmediaincreasesyoursearchengine rankings,andwhencombinedwithyourwebsite drivesaddi8onaltracviaorganicsearch. Google+isamust Increasessearchrankings SendssocialsignalsbacktoGoogle (youneedthose) 90. SocialMediaLaw#5 Thenew-fangledcustomerservice factor. Consumerschoosetheircontactpreferences. Brandsnothavingmul8plechannelsforcustomer servicerisklosingcustomers. Consumersexpectinstantgra8ca8onandsocial mediadelivers. 91. Facebookasacustomerservicetool SalesandCSpeopleinhabitourpage Customerserviceisnolonger limitedtothecallcenter!!! Whenques8onsgetasked,weanswerASAP Speedandagilityinasocialmediaworld Ifwedontanswerfastenough,wegetgrief Whenissuescomeupwemustaddressthem withspeed,agilityandaccuracy,otherwisewe willgetskewered 92. SocialMediaLaw#6 Thebehindthescenesfactor. Peopledontbuyfrombrands-theybuyfrom people. Socialmediaputsahumanfaceonthefaceless corporateen8ty. Thebiggestopportunityaroundsocialmediaisto allowpeopletoconnectwithyouremployeesas peers. 93. Thedaysofbig anonymouscorp.areover! 94. Biosof our employees bring customers closerto the company 95. Buildinvolvementandtrust BeTransparent Gobehindthe scenes 96. Bringingourcustomerscloser Imagedonebyoneof ourcustomersofour CEOZalmiDuchman. HeisociallyZmanor Zupermantoourfans 97. Again,wedoalotofvideo 98. SocialMediaLaw#7 Trustisthenewblack. Theaforemen8onedlawsallowconsumersto buildorrebuildtrustifdonecorrectly. Socialmediaharkensbacktothedaysofthe cornerstorewhereconsumersandbrandshada cordialrela8onship. Socialmediabuildsrela8onshipsover8me. 99. Trust?Ourinvolvementdevices Deliveryfairies FearlessFBleader Overgiving Weletourcustomersrunandjudgecontests Brandeverybody Makefunofourselves Haveallgetinvolvedincompany Askques8ons,involvecustomers(bag,slogans) 100. BuildingTrustRandomFreebies EverydaywegivefoodawayrandomlyonFB. Other8meswejustgiveitawayfornoreason Isitexpensive?Sure,buttherewardsare enormous Peoplearealwayspromo8ngustoourfriends Anotherwayweseedthemarketanddrive posi8vereviews 101. Buildinvolvementandtrust 102. GivetogetRandomFreebies 103. SocialMediaLaw#8 Theonlinereputa8onfactor. Whetheryoulikeitornotconsumersaretalking aboutyourbrand. Socialmediaisthegreatneutralizer. Itallowsyourcompanytoseekoutnega8vesand turnthemintoposi8vesviareputa8on managementandcommunica8ons. 104. Repiseverything 105. SocialMediaLaw#9 The8mespentfactor. Customersarenotalwaysreadytobuy. Socialmediaseightotherimmutablelaws preparescustomersover8me. 106. SocialMediaLaw#9 Engagement+8me+trust= revenue. WhenwerunsalesonFBsalescome! Usepromocodestotrack GoogleAnaly8cs Bit.lylinks Customersdothesellingforus. Musttrythis! 107. ThankYou!HowtoreachJim jimdirect@aol.com 561-302-1719 Website:hQp://gilbertdirectmarke8ng.com RetailOnlineIntegra8onblog: hQp://www.retailonlineintegra8on.com/channel/return-intelligence Linkedin:hQp://www.linkedin.com/in/jimwgilbert/ TwiQer:hQps://twiQer.com/gilbertdirect