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800 000sales conversations by email
Sales email statistics
Sidetrade Group
20 %
67 %
13 %MeetingsSourcing
Outreach
Sources : CSO Insights, Pace Productivity, IKO System
Time spent by a sales developer
2010 2012 2014 2016
4,7
5,6
7,3
8,2
# of attempts to reach a decision maker
Sources : Ovation Sales, TeleNet
Emails sent to 100k decision makers
in all industries
ConstructionTransportation
Medical
Entertainment
Corp. Services
Finance14 %
Industry15 %
Consumer Goods20 %
High-Tech21 %
Other functions12 %
CFO8 %
BU Manager8 %
GM/COO/CEO9 %
CMO19 %
CIO/CTO20 %
HR Dir.25 %
Sidetrade Group
Sending at
the right time
Sidetrade Group
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
# emails sent Recipient availability
65 %
44 %
101 %102 %101 %
109 %
94 %94 %
109 %
101 % 102 % 101 %
44 %
65 %
Sidetrade Group
The subject line
Sidetrade Group
Sidetrade Group
Sidetrade Group
15%
30%
45%
60%
1 2 3 4 5 6 7 8 9 10
# of words in subject line Open rate
Sidetrade Group
“The size or length have zero impact on the recipient’s interest”
Sidetrade Group
Sidetrade Group
Company name in subject line
Lower case at the start of subject line
Question (?) in subject line
First Name in subject line
Exclamation mark (!) in subject line
Special characters ; / < > in subject line
+0.9%
+1.8%
+15%
+10%
-11%
-0.4%
Subject line
Sidetrade Group
Start with Good (morning, evening)
First name in first sentence
Start with Hello
Formal start (Dear, Sir, Ms…)
Last name in first sentence
Quote the Job/function in first sentence
Special characters ; / < > in first sentence
+104%
-46%
+86%
+20%
-25%
-12%
-10%
Preview (first sentence)
Sidetrade Group
Sidetrade Group
[0-50] [50-100] [100-150] [150-200] [200-250]
Sent emails by sizeResponse rate
19 %
15 %13 %
14 %
17 %17 %
14 %13 %
15 %
19 %
Sidetrade Group
Quote the Job/function in the body
Ask for a meeting (5 mins, 15 mins…)
Use Company Name in the body
First Name in the body (not preview)
Special characters ; / < > in body
Thank (thanks, in advance…)
-21%
+18%
+1%
-11%
-16%
The message body
+27%
Sidetrade Group
Sidetrade Group
email #1 #2 #3 #4 #5 #6 follow-up #7
18 %
14 %12 % 13 %
10 %
27 %
17 %
Response rate depending on email position in scenario
13% chance to have a response on 4th follow-up
Sidetrade Group
Email position in the scenario >>email #1 #2 #3 #4 #5 #6 follow-up #7
40 % 38 %42 %
27 % 27 %
37 %
20 %
Positive response rate
Sidetrade Group
Open rate
69%Cumulated
response rate
28%Positive responses
31%
Cumulated results (outreach scenarios)
Sidetrade Group
Sidetrade Group
VP of Sales
CMO
CFO
CEO-COO
BU Management
HR Director
CIO-CTO
Average 28,0 %
21,0 %
29,0 %
30,0 %
19,0 %
22,0 %
22,0 %
30,0 %
69,0 %
54,0 %
58,0 %
58,0 %
72,0 %
58,0 %
67,0 %
72,0 %
Open rate (scenario) Response rate (scenario)
Sidetrade Group
20 %
40 %
60 %
80 %
Open rate Response rate Positive responses
Large companies SMBs (<500)vs
+27%
+5% +75%
Sidetrade Group
Legal
Corporate
Government
Service
Construction
Medical
High Tech
Manufacturing
Finance 29 %
29 %
23 %
30 %
26 %
33 %
37 %
30 %
37 %
54 %
56 %
70 %
56 %
73 %
57 %
54 %
69 %
67 %
Open rate (scenario) Response rate (scenario)
Sidetrade Group
We predict and automate outreach to your decision makers. In one click.
Sidetrade Group: London-Birmingham-Paris-Dublin-Amsterdam
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