Building SYSTEMS to IMPLEMENT these Profit Triggers is how to

separate you from the competition.

8 Profit Triggers with Lifecycle Marketing

8 Profit Triggers

Here Are The Profit Triggers Within The BEFORE Building Blocks

BEFORE

8 Profit Triggers with Lifecycle Marketing

8 Profit Triggers- BEFORE Building Blocks

1. Narrowing Down And Choosing A Single Target Market

8 Profit Triggers with Lifecycle Marketing

8 Profit Triggers- BEFORE Building Blocks

2. Inspiring Your Perfect Prospects To Pursue You Rather Than You Pursuing Them

8 Profit Triggers with Lifecycle Marketing

8 Profit Triggers- BEFORE Building Blocks

3. Educating And Motivating Them So That They’re Anxious To Give You Money

8 Profit Triggers with Lifecycle Marketing

8 Profit Triggers- BEFORE Building BlockThe way you want to think about your

BEFORE Building Blocks is in the light of:

“How much would I be willing to pay someone to deliver perfect prospects to me?”

8 Profit Triggers with Lifecycle Marketing

8 Profit Triggers

The Extreme Profit Triggers Within the DURING Building Blocks

DURING

8 Profit Triggers with Lifecycle Marketing

8 Profit Triggers- DURING Building Blocks

The DURING Building Blocks…

8 Profit Triggers with Lifecycle Marketing

8 Profit Triggers- DURING Building BlocksHere are the three components of it . . .

4. Presenting your unique service offers

8 Profit Triggers with Lifecycle Marketing

8 Profit Triggers- DURING Building Blocks

5. Delivering an amazing experience to them

8 Profit Triggers with Lifecycle Marketing

8 Profit Triggers- DURING Building Blocks

6. Providing service after the sale has been finalized

8 Profit Triggers with Lifecycle Marketing

8 Profit Triggers

The AFTER Building Blocks…

8 Profit Triggers with Lifecycle Marketing

8 Profit Triggers- AFTER Building Blocks

7. Get Testimonial Online & Offline - While Nurturing The Relationship

8 Profit Triggers with Lifecycle Marketing

8 Profit Triggers- AFTER Building Blocks

8. Orchestrate And Finely Tune The Referral Process

8 Profit Triggers with Lifecycle Marketing

Lifecycle Marketing Planner

8 Profit Triggers with Lifecycle Marketing

Lifecycle Marketing8 Profit Triggers with Lifecycle Marketing

Lifecycle Marketing

1. Attract Attention & InterestAttract interest in your business with powerful lead generation magnetic HEADLINE.

8 Profit Triggers with Lifecycle Marketing

Lifecycle Marketing

OPPORTUNITY ANALYZER

How many more visitors could I attract with the right magnets? ____________________

Value of new visitors $_________________

8 Profit Triggers with Lifecycle Marketing

Lifecycle Marketing

2. Capture LeadsCapture the names and contact information of your visitors so that you can follow up and nurture.

8 Profit Triggers with Lifecycle Marketing

Lifecycle Marketing8 Profit Triggers with Lifecycle Marketing

How many visitors are you attracting each month? DAY?

Website: _____

Walk-ins: _____

Telephone: _____

Networking: _____

Tradeshow: _____

Other: _____

Lifecycle Marketing

OPPORTUNITY ANALYZER

Number of visitors we should be capturing each month, but we are not. ______________________________________

Value of these lost leads: $________________

8 Profit Triggers with Lifecycle Marketing

3. Nurture ProspectsCreate a consistent, valuable nurture campaign with automated, personalized follow-up messages.

Lifecycle Marketing8 Profit Triggers with Lifecycle Marketing

Lifecycle Marketing8 Profit Triggers with Lifecycle Marketing

How do you follow up with prospects?

• Number of touches

• Method(s)

• What is your follow-up goal?

• How do you identify hot leads?

• Length of time

Lifecycle Marketing

OPPORTUNITY ANALYZER

Number of prospects we “drop” because they aren’t ready to buy today. ______________________________________

Value of lost prospects: $________________

8 Profit Triggers with Lifecycle Marketing

Lifecycle Marketing

4. Convert SalesTurn prospects into customers by following up with strong offers and overcoming objections.

8 Profit Triggers with Lifecycle Marketing

Lifecycle Marketing8 Profit Triggers with Lifecycle Marketing

How do you know when a prospect is “hot”?

How many times do you follow up with interested prospects?

What are the key objections you need to overcome?

What offers work to convert sales?

Lifecycle Marketing

OPPORTUNITY ANALYZER

Number of prospects we “drop” because they aren’t ready to buy today. ______________________________________

Value of lost Sales: $________________

8 Profit Triggers with Lifecycle Marketing

Lifecycle Marketing

5. Deliver & SatisfyDeliver on what was promised. Then go above and beyond to really wow your customers.

8 Profit Triggers with Lifecycle Marketing

Lifecycle Marketing8 Profit Triggers with Lifecycle Marketing

What do you do to WOW your new customers?

What do new customers need?

What issues create unhappy customers?

How do you respond?

Lifecycle Marketing

Exercise: Brainstorm creative things you could do for $5 or less to WOW new customers:

$5=

8 Profit Triggers with Lifecycle Marketing

Lifecycle Marketing

OPPORTUNITY ANALYZER

How many customers decide to stop doing business with you each month because you failed to WOW them? ________________________________

Value of lost customers : $________________

8 Profit Triggers with Lifecycle Marketing

6. Upsell Customers Develop a long-term upsell strategy to help grow the value of each customer over time.

Lifecycle Marketing8 Profit Triggers with Lifecycle Marketing

Lifecycle Marketing

What percentage of your customers buy more than once?

How much does an average customer spend?

What do you do to encourage existing customers to buy more from you?

Lifecycle Marketing

OPPORTUNITY ANALYZER

Number of past customers who should be buying again this month, but who are not because of poor follow up? _________________________________

Value of repeat customers: $______________

Lifecycle Marketing

7. Get ReferralsEncourage referrals with a great customer and partner referral program.

Lifecycle Marketing

What percentage of your business comes from referrals? What do you do to systematically ask for referrals? Why do they send you

referrals?

How do you reward customers who refer?

OPPORTUNITY ANALYZER

Number of lost referrals each month ______________________________________

Value of lost referrals: : $______________

Lifecycle Marketing

Lifecycle MarketingOpportunity Analyzer

Write the total value that exists in phase of your customer lifecycle.

Lifecycle Marketing

Lifecycle Marketing

Lifecycle Marketing

Lifecycle Marketing

Lifecycle Marketing

Lifecycle Marketing

Lifecycle Marketing

Lifecycle Marketing

What Are Your...

KEY ACTIONS IN THE NEXT 7 DAYS____________________________________________________________________________________________________________________________ _____________________________________________________________

10x-Times RESULTS

Remember, Almost Nothing Good Happens Automatically,

Only Bad Happens ! ! !

Lifecycle Marketing

What Are Your...KEY ACTIONS IN THE NEXT 30 DAYS

____________________________________________________________________________________________________________________________ _______________________________ ____________________________

Lifecycle Marketing

What Are Your...

KEY ACTIONS IN THE NEXT 60 DAYS____________________________________________________________________________________________________________________________ _______________________________ ____________________________

It's Time to Take the Giant Step to Build Your Funnels

Lifecycle Marketing

“Transforms Your Business from theInside-Out Allowing You to Attract an Endless Flow Of The Most Desirable

Customers — While Slashing the Fat-Out of Your Marketing Investments”

Lifecycle Marketing