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Presented at F50.io conference June 23, 2014 © StartupReady.NET

8 Common Mistakes Where Startup Fundraising Can Go Wrong

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This presentation summarizes 8 common mistakes a startup can make that will prevent funding, or prevent success. I also present a model for organizing the information you find online and via seminars. It was originally presented at the F50.io conference on June 23, 2014. To learn more, come to our events in SF Bay Area. Signup for the newsletter and see the schedule at www.StartupReady.NET

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Page 1: 8 Common Mistakes Where Startup Fundraising Can Go Wrong

Presented at F50.io conference June 23, 2014

© StartupReady.NET

Page 2: 8 Common Mistakes Where Startup Fundraising Can Go Wrong

Stan Knutson was the technology leader behind two successful

startups, with combined exits of $85M and sales over $140M. He was

also part of a startup that failed to raise funding as well multiple other

startups that successfully raised funds. Mr. Knutson has been actively

studying the process of getting funded for more than 15 years. He

has two degrees from MIT.

StartupReady.NET is a premier content provider for EFactor and

delivers education and support to entrepreneurs through seminars,

one-on-one coaching and consulting.

EFactor.com is a platform for entrepreneurs. We provide inspiration

support and a network of over 1 million other entrepreneurs to help

you turn your ideas into successes.

Page 3: 8 Common Mistakes Where Startup Fundraising Can Go Wrong

70% of businesses fail within 3 years

Fund

Raising

Page 4: 8 Common Mistakes Where Startup Fundraising Can Go Wrong
Page 5: 8 Common Mistakes Where Startup Fundraising Can Go Wrong

Where fundraising goes wrong:

8 Common mistakes

Page 6: 8 Common Mistakes Where Startup Fundraising Can Go Wrong

Ingredients for Success

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Common Mistakes: Team

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Good but not Awesome TeamM

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T E A M

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Insufficient “Relationship Capital”M

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T E A M

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Common Mistakes: Market

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Bad TimingM

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M A R K E T

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Wrong Beachhead

within a large total addressable market

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M A R K E T

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Common Mistakes: Business

Page 14: 8 Common Mistakes Where Startup Fundraising Can Go Wrong

Vanity Metrics / TractionM

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B U S I N E S S

Which is the right prediction?

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Unproven Growth EngineM

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B U S I N E S S

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Common Mistakes: Product

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Not enough product validationM

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P R O D U C T

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Where is the “WOW”?M

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P R O D U C T

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Reasoning

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Reasoning: Strategy

WHEN?

Page 21: 8 Common Mistakes Where Startup Fundraising Can Go Wrong

Reasoning: Execution

Page 22: 8 Common Mistakes Where Startup Fundraising Can Go Wrong

Reasoning: Execution

People

Page 23: 8 Common Mistakes Where Startup Fundraising Can Go Wrong

Reasoning: Execution

Operations

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Range Finding + Pitch

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Deliberate Practice is RequiredFrom

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Deliberate Practice is RequiredFrom To

Page 27: 8 Common Mistakes Where Startup Fundraising Can Go Wrong

Deliberate Practice is RequiredFrom To Vision & Goal

Page 28: 8 Common Mistakes Where Startup Fundraising Can Go Wrong

If you want to learn more

about these topics

The first meetup about pitching will be on July 14, 2014

you can sign up now: www.EFactor.com/PitchForFunding

The first Skill Salon will be about fundraising, you can

preregister at StartupReady.NET

Both StartupReady.NET and EFactor.COM will be hosting

other events and have online resources.

For more information about upcoming events, check the

websites or email [email protected]

F

O

L

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W

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Now Take Action

Page 30: 8 Common Mistakes Where Startup Fundraising Can Go Wrong

The 5+2 “Why’s” of being “lucky”:

How opportunity meets preparation

Why this product & market?

Why this team?

Why now?

Why can’t customers live without it?

Why will it scale from this beachhead?

Why will it make a lot of money?

Why will it make history?

Page 31: 8 Common Mistakes Where Startup Fundraising Can Go Wrong

The 5+2 “Why’s” of being “lucky”:

How opportunity meets preparation

Why this product & market?

Why this team?

Why now?

Why can’t customers live without it?

Why will it scale from this beachhead?

Why will it make a lot of money?

Why will it make history?

[email protected] us:

Page 32: 8 Common Mistakes Where Startup Fundraising Can Go Wrong

Preparation

Leads to Opportunity

Producing Luck

Vision

PitchingStrategy

Execution

Team

Market

Business

Product