70+ Digital Transformation Statistics

27% of senior executives rate digital transformation as now being “a matter of survival”

MIT Sloan Management / Capgmini

1

Process

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Within the next twelve months, 19% of companies say that they expect to appoint a Chief Digital Officer

Gartner

2

People

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Over 90% of companies lack suitable digital skills

Capgemini Consulting Digital Talent Gap Report

3

People

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Nearly a quarter (21%) of global CEOs anticipate an increase in technology investment during 2014

PwC 16th Annual Global CEO Survey

4

Technology

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The amount of data stored is doubling every 18 months

IDC, Aberdeen

5

Technology

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Content on the internet tripled between 2010 and 2013

GoGlobe / Qmee

6

Technology

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66% of all marketers think companies won’t succeed unless they have a digital marketing approach

Adobe Digital Distress Survey 2013

7

Process

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Wearable devices have grown by 2x, month over month, since October 2012

Mary Meeker's Internet Trends, 2013

8

Technology

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80% of data used on mobile devices is received via wifi connections to fixed networks

OECD Communications Outlook, 2013

Technology

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Globally, 77% of CIOs agree they need to be aligned with CMOs

Accenture Interactive CMO-CIO Insights survey

10

Process

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By 2017, there will be some $11 billion in revenue from 35 million global homes using home automation platforms

GIGAcom, 2013

11

Technology

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50% of new marketing hires in 2013 will have technical backgrounds

IDC

12

People

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Only 46% of organisations are currently investing in the development of digital skills

Capgemini Consulting Digital Talent Gap Report

13

People

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66% of CMOs somewhat agree that the IT development process is slow and not aligned to the speed of digital marketing

Accenture Interactive CMO-CIO Insights survey

14

Process

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Only 43% of midmarket leaders report having a fully integrated digital and physical strategy in place

IBM Institute for Business Value: The Customer-activated Enterprise

15

Process

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The projected share of world population with smartphones in 2014 is 24%

Advertising Age Mobile Fact Pack, 2013

16

Technology

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Just one in three marketers think their companies are highly proficient in digital marketing

Adobe Digital Distress Survey 2013

17

Process

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Approximately 90% of ecommerce transactions are B2B

OECD "Electronic and Mobile Commerce", 2013

18

Technology

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87% of companies feel that digital transformation is a competitive opportunity

Capgemini Consulting Digital Talent Gap Report

19

Process

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By 2015, it's expected that 90% of all jobs will require Information and Communication Technology (ICT) skills.

IDC

20

People

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Only 20% of companies have a strategy that ties data collection and analysis to business objectives

Econsultancy

21

Process

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90% of business professionals say technology impacts their job, but only 20% have the right skills

Research for Digital Domination Summit

22

People

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Improving marketing group productivity, performance and compliance is currently a key priority for both CMOs and CIOs

Accenture Interactive CMO-CIO Insights survey

23

Process

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71% of companies feel that business cases are required for digital initiatives

Capgemini Consulting Digital Transformation Benchmark Report

24

Process

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Midmarket leaders plan to increase use of digital channels by 45% to engage with customers

IBM Institute for Business Value: The Customer-activated Enterprise

25

Process

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60% of mobile users expect a website to load in less than three seconds

Gomez

26

Technology

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93% of marketers are now using social media for business

Business Insider

27

Process

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People who use phones and tablets to access the internet will outnumber those who use a PC by 2015

Mary Meeker's Internet Trends, 2013

28

Technology

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60% of marketers expect their companies will invest more in digital marketing technology this year

Adobe Digital Distress Survey 2013

29

Technology

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93% of companies cite that customer insight development is an important tool to prioritise in future decision making processes

ClickZ

30

Process

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9 out 10 CMOs say social data has influenced decisions

BazaarVoice

31

Process

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Over the last 15 years, network speeds have increased 18 million times

Cisco

32

Technology

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22% of global companies have no current digital strategy

Grayling Pulse

33

Process

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Executives estimate that at best, their companies are 25% of the way toward realizing the end-state vision for their digital programs

McKinsey

34

Process

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65% of midmarket leaders report that the lack of a cohesive social media plan is the biggest barrier to doing more in the digital space

IBM Institute for Business Value: The Customer-activated Enterprise

35

Process

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62% of people are more likely to engage with brands that integrate social media content into their owned properties

Mass Relevance

36

Process

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33% of organisations see digital transformation as a huge challenge

Econsultancy

37

Process

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82% of companies saved money when they moved to the cloud

CSC

38

Technology

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Data and analytics is the most commonly-cited area for planned HR technology investment during the next three years

KPMG, Rethinking Human Resources

39

Technology

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Over 60% of CMOs feel that the experience expectations of consumers has high relevance and impacts marketing strategy

Accenture Interactive CMO Insights Survey

40

Process

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77% of companies consider missing digital skills as the key hurdle to their digital transformation

Capgemini Consulting Digital Talent Gap Report

41

People

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64% of CMOs think marketing IT is placed at the bottom of the CIO’s priority list

Accenture Interactive CMO-CIO Insights survey

42

Process

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Two out of three employees believe they should be able to access information 24/7, using company-issued devices

Cisco

43

Process

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53% of senior executives say that the top cultural barrier to digital transformation is competing priorities

eMarketer

44

Process

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Within the next two years, over half of the capital allocated to IT budgets will be spent on cloud computing

IDG

45

Technology

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68% of companies do not have a stated business intelligence or analytics strategy

Mary Meeker's Internet Trends, 2013

46

Process

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82% of mobile media consumption time is within apps and 18% is from mobile browsers

Nielsen

47

Technology

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Only 15% of senior executives can be considered “mature” adopters of digital technology

Capgemini Consulting Digital Talent Gap Report

48

Technology

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By 2015, tools and automation will eliminate 25% of IT labour hours

Cisco

49

Technology

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Research suggests that as much as three-quarters (74%) of consumers rely on social networks to guide purchase decisions

Gartner

50

Process

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Consumers who research across online, offline, and mobile channels spend 18-36% more than those who don’t

BazaarVoice

51

Process

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By 2015, companies are expected to generate 50% of web sales via their social and mobile presence

Cisco

52

Process

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Most digital marketers don’t have formal training: 82% learn on the job

Adobe Digital Distress Survey 2013

53

People

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61% of businesses say they have attained measurable business value through the use of social technology

Mzinga / Teradata Aster

54

Technology

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53% of people on Twitter recommend companies and/or products in their Tweets

BazaarVoice

55

Process

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65% of CMOs acknowledge the importance for companies to focus on digital technologies.

Accenture Interactive CMO Insights Survey

56

Technology

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Two-thirds of CMOs recognise the need to infuse a digital focus across the organisation, but only 7% say efforts are working

Accenture Interactive CMO Insights Survey

57

Process

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Of companies using marketing automation and ROI metrics, 69% reported an increase in total marketing revenue contribution

The Lenskold Group

58

Process

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39% of marketers plan to increase their digital budgets without increasing overall marketing spend, effectively reallocating existing budgets into digital channels

Nielsen Online

59

Process

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51% of senior executives believe that it is critical to implement digital transformation in the next twelve months

Capgemini

60

Process

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For 63% of senior executives, the pace of digital transformation isn’t happening quickly enough

Capgemini

61

Process

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67% B2C companies and 42% of B2B companies have acquired a customer through Facebook

Hubspot

62

Process

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52% of senior executives cite a lack of familiarity with technology to be a barrier to digital transformation

eMarketer

63

Technology

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89% of senior marketers believe that increased social media usage has raised the importance of reputational management

Korn Ferry

64

Process

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Nearly two-thirds (65%) of staff believe senior management’s digital knowledge is average or less

Econsultancy

65

People

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76% of marketers think marketing has changed more in the past two years, than in the last 50

Adobe Digital Distress Survey 2013

66

Process

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Typical mobile phone users check their handset 150 times per day

Mary Meeker's Internet Trends, 2013

67

Technology

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65% of companies are using social networks to recruit employees

KPMG, Rethinking Human Resources

68

People

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63% of companies believe that the velocity of technology change in their organisations is not moving fast enough

Capgemini Consulting Digital Talent Gap Report

69

Technology

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67% of companies say they plan to increase or significantly increase their talent strategy focus on technology

Deloitte, Talent Edge 2020

70

People

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56% of SMEs are now using cloud services

AGDC

71

Technology

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Santoku is a digital transformation specialist.

Santoku bōchō – or three virtues – originated in Japan as a specialist knife, being honed over centuries to become the perfect blade, working in harmony with the individual who wielded it.

It’s our company philosophy that digital business should be modelled on this concept and as a result, we’ve developed a three virtues approach to our services, which empowers our clients:

Develop. Optimise. Educate.

Who we are

We deliver digital capability and competency.

Strategy and change management | Process and channel capability | Technology alignment | Skills development

503/60 York St

Sydney

NSW 2000

Australia

contact@santokupartners.com

+61 (0)2 9007 2348

www.santokupartners.com

Contact us

Image sources

1. Bryan Guzman: http://www.flickr.com/photos/guzaraya/5492791276/

2. StockMonkeys.com: http://www.flickr.com/photos/86530412@N02/8253443979/

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5. Beraldo Leal: http://www.flickr.com/photos/beraldoleal/8681750288/sizes/l/in/photostream/

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7. tsuacctnt: http://www.flickr.com/photos/cedwardmoran/542701018/sizes/o/in/photostream/

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26. Johan Larsson: http://www.flickr.com/photos/johanl/5547851770/sizes/l/in/photostream/

27. Jason A. Howie: http://www.flickr.com/photos/jasonahowie/8583949219/sizes/l/in/photostream/

28. Janitors: http://www.flickr.com/photos/janitors/8975852986/sizes/l/in/photostream/

29. phil schatz: http://www.flickr.com/photos/philschatz/312634187/sizes/l/in/photostream/

30. manoftaste.de: http://www.flickr.com/photos/96913861@N04/9483602817/sizes/l/in/photostream/

31. paul_irish: http://www.flickr.com/photos/paul_irish/2379958609/sizes/l

32. Johnny Briggs: http://www.flickr.com/photos/notts163/6807953845/sizes/l/in/photostream/

33. sboneham: http://www.flickr.com/photos/steveboneham/5764026117/sizes/l/in/photostream/

34. vestman: http://www.flickr.com/photos/vestman/3871170258/sizes/l/in/photostream/

35. ell brown: http://www.flickr.com/photos/ell-r-brown/6600431809/sizes/l/in/photostream/

36. djpoblete09: http://www.flickr.com/photos/52848635@N04/5007969722/sizes/l/in/photostream/

37. Alaskan Dude: http://www.flickr.com/photos/72213316@N00/5452885646/sizes/l/in/photostream/

38. jojo nicdao: http://www.flickr.com/photos/jonicdao/3450233884/sizes/l/in/photostream/

39. Lauren Manning: http://www.flickr.com/photos/laurenmanning/1260900717/sizes/l/in/photostream/

40. LadyDragonflyCC - >;<: http://www.flickr.com/photos/ladydragonflyherworld/6013218425/sizes/l

41. iowa_spirit_walker: http://www.flickr.com/photos/revdave/463610938/sizes/o/in/photostream/

42. Re:group: http://www.flickr.com/photos/regroupinc/5971599783/sizes/l/in/photostream/

43. CarbonNYC: http://www.flickr.com/photos/carbonnyc/64581364/sizes/l/in/photostream/

44. recursion_see_recursion: http://www.flickr.com/photos/hawksanddoves/61970019/sizes/o/in/photostream/

45. mnsc: http://www.flickr.com/photos/mnsc/2768391365/sizes/l/in/photostream/

46. robboudon: http://www.flickr.com/photos/robboudon/6150964474/sizes/l/in/photostream/

47. ilamont: http://www.flickr.com/photos/ilamont/4329362984/sizes/l/in/photostream/

48. yvescosentino: http://www.flickr.com/photos/31883499@N05/3118482965/sizes/l/in/photostream/

49. jennerosity: http://www.flickr.com/photos/jennerosity/3270753651/sizes/l/in/photostream/

50. stevensnodgrass: http://www.flickr.com/photos/stevensnodgrass/8205052316/sizes/l/in/photostream/

51. epSos.de: http://www.flickr.com/photos/epsos/8463683689/sizes/l/in/photostream/

52. viclic: http://www.flickr.com/photos/viclic/76950549/sizes/l/in/photostream/

53. csessums: http://www.flickr.com/photos/csessums/4541322899/sizes/l/in/photostream/

54. aussiegall: http://www.flickr.com/photos/aussiegall/286709039/sizes/o/in/photostream/

55. eldh: http://www.flickr.com/photos/eldh/5858249526/sizes/l/in/photostream/

56. liverpoolhls: http://www.flickr.com/photos/liverpoolhls/10740309163/sizes/l/in/photostream/

57. Brett Jordan: http://www.flickr.com/photos/x1brett/3513725942/sizes/l/in/photostream/

58. gonmi: http://www.flickr.com/photos/gonmi/9172264505/sizes/l/

59. Global Jet: http://www.flickr.com/photos/global-jet/483825828/sizes/o/in/photostream/

60. Izik: http://www.flickr.com/photos/izik/4777070677/sizes/l/in/photostream/

61. timtak: http://www.flickr.com/photos/nihonbunka/46324600/sizes/l/in/photostream/

62. mkhmarketing: http://www.flickr.com/photos/mkhmarketing/8560618867/sizes/l/in/photostream/

63. Robert S. Donovan: http://www.flickr.com/photos/booleansplit/4762692566/sizes/l/in/photostream/

64. Jason A. Howie: http://www.flickr.com/photos/jasonahowie/8583949219/sizes/l/in/photostream/

65. davidhorne: http://www.flickr.com/photos/davidhorne/6109768578/sizes/o/

66. The Cleveland Kid: http://www.flickr.com/photos/theclevelandkid24/4423429985/sizes/l/in/photostream/

67. Josep Ma. Rosell: http://www.flickr.com/photos/batega/2092156939/sizes/l/in/photostream/

68. blumpy: http://www.flickr.com/photos/blumpy/325853852/sizes/l/in/photostream/

69. jurvetson: http://www.flickr.com/photos/jurvetson/4088274667/sizes/l/in/photostream/

70. gregmote: http://www.flickr.com/photos/gregmote/106578005/sizes/l/in/photostream/

71. wwarby: http://www.flickr.com/photos/wwarby/5106763021/sizes/l/in/photostream/

Front: vancouverfilmschool: http://www.flickr.com/photos/vancouverfilmschool/5143625176/sizes/o/in/photostream/

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