April 10, 2023 1© Scenario Consulting Private Limited

7 Tips on Twitter

Amita Malhotra, Knowledge Manager, Blogworks Email: amita.malhotra@blogworks.inTwitter: @amritochates

But before that…

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Have you experienced this?

Tip #1 Your profile is your personal brand

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Tip #1

Ingredients of a good Twitter profile Profile pic - Start with a good quality photo

Maintain consistency across networks Customise it to dimensions

Write a good bio Be clear, crisp and unambiguous Use relevant keywords Use the link effectively

Customise background image Periodic spring cleaning

Profile pic Bio Background

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Tip #2 Observe, assess and engage

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Tip #2 Observe, assess and engage

Observe the ecosystem What is everyone saying? Who are the key

influencers? Are your competitors

present? What are they saying?

Set - Assess Who do you want to

engage with? What do you want to

achieve from this engagement?

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Your brand

Customer Service

Crisis Management

Marketing and promotions

Corporate Reputation

Management

Recruitment

Tip #2 Observe, assess and engage

Set - Assess In whose voice will you speak – the brand’s or as

yourself? What would be your tone (aligned with brand

personality & medium) Go - Engage

Share content – relevant content from ecosystem (RTs), trends, latest updates/happenings at the company

Engage – actively via conversations, passively via RTs, ask questions etc, topical events, integrate offline properties online (contests/workshops/events)

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Tip #3 If you are beginning, start with basics Twitter Help Center

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Tip #3 Twitter Glossary

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Tip #3

Read relevant resources – Twitter for business

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Tip #4 Identify Twitter client suitable for your need

Web/Mobile

• Windows/Mac/iPhone/Android• TweetDeck• Seesmic• Twitter Fox• Dabr

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What’s your need? – single point destination to update multiple social networks at once, easy access to multiple accounts, better UI around a specific feature (RT/DM)

Tip #5 Use relevant applications basis need

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Applications

Finding friends and followers

Search & Track

ShareAnalyse

Other innovative

tools

Tip #5

Analysis is an important segment from a company perspective

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Tip #6 Choose the voice for your brand carefully

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Job description shared by the brand for a ‘Twintern’

• “The successful applicant will speak fluent OMG and LOL and correctly use the terms DM (direct message), RT (retweet) and # (hashtag).”

Came under criticism for belittling the way that people and businesses communicate via Twitter and for hiring interns who do not understand the brand.

Tip #7 Integrate at traditional touch points

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Bonus Tip – Twitter Etiquette

Don‘t Overtweet - Not to have more than 10 tweets a day - Replies excluded | Message: stop messing my timeline w/ useless stuff @aanondo

Avoid multi-tweets - No mass-tagged morning/night wishes or links to your posts @baxiabhishek

Not a instant chat messenger – don’t use twitter like gtalk @surekhapillai

Use a reliable URL shortening service @analectic Avoid cross-pollinating stuff @amritochates

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Thank You