7 Tips For Sales Teams Going Social

A guide to get your sales team generating revenue, building pipeline and closing deals with social media.

Julio ViskovichSocial Selling SenseiLinkedIn.com/in/SocialSelling@JulioVisko

Agenda7 Steps For Sales Teams Going Social

• Find Your Buyers

• Don’t reinvent the wheel

• Organize Twitter lists

• Become a trusted advisor

• Learn prospecting 2.0 techniques

• Socially surround your prospects

• Measure your success

• Develop a routine

Find Your BuyersSocial media is a great place to find your prospects and give you the context to have a successful sales call.

• Get to know your buyers outside professional

networks

• Increase the number of touch points and avoid

going dark

• Real time engagement when it matters

Don’t Reinvent The WheelStart off small by introducing social media activities to minimize disruption.

• Augment your existing sales process

• Build social in to your daily routine

• Start by implementing to 10:10:10 rule

Organize Twitter Lists5 Twitter lists every sales rep should have.

• Prospects

• Customers

• Competitors

• Influencers

• Partners

Become a Trusted AdvisorBuyers are finding the information online that shape their buying behaviour.

• Create and share the content buyers are

finding

• Curate and find trending content that

supports your efforts

• Own hashtags that are applicable to your

prospects

Prospecting 2.0Buyer 2.0 requires prospecting 2.0 techniques.

• Search and monitor key hashtags in your space

• Listen for early stage buying trigger events

• Search hyper-locally to keep tabs on your

territory

Socially Surround Prospects

Measure Your SuccessUse analytics to measure your success and optimize your efforts.

• A/B Test Your Messaging

• Tie Social Messages To Onsite Activity

• Link Shortening Goes Beyond Social

Develop A Daily Routine

Thank You!

@JulioViskoLinkedin.com/in/SocialSelling

JulioViskovich.com