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The 7 mantras for EFFECTIVE mobile advertising

7 Mantras for creating Effective Mobile Advertising (Anuj Kumar's presentation at iMedia Summit Goa 2011)

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Page 1: 7 Mantras for creating Effective Mobile Advertising (Anuj Kumar's presentation at iMedia Summit Goa 2011)

The 7

mantras for EFFECTIVE

mobile advertising

Page 2: 7 Mantras for creating Effective Mobile Advertising (Anuj Kumar's presentation at iMedia Summit Goa 2011)

Mobile IS Different

Page 3: 7 Mantras for creating Effective Mobile Advertising (Anuj Kumar's presentation at iMedia Summit Goa 2011)

#1 Identify Your Audience

Page 4: 7 Mantras for creating Effective Mobile Advertising (Anuj Kumar's presentation at iMedia Summit Goa 2011)

#2Get Personal

Page 5: 7 Mantras for creating Effective Mobile Advertising (Anuj Kumar's presentation at iMedia Summit Goa 2011)

#3Don’t simply inform

Page 6: 7 Mantras for creating Effective Mobile Advertising (Anuj Kumar's presentation at iMedia Summit Goa 2011)

#4 Have different

measurement

yardsticks

Page 7: 7 Mantras for creating Effective Mobile Advertising (Anuj Kumar's presentation at iMedia Summit Goa 2011)

#5 The most Basic rules of

MEDIA

work in Mobile too

So choose right

Page 8: 7 Mantras for creating Effective Mobile Advertising (Anuj Kumar's presentation at iMedia Summit Goa 2011)

No Way!!!

Page 9: 7 Mantras for creating Effective Mobile Advertising (Anuj Kumar's presentation at iMedia Summit Goa 2011)

#7 Choose the

right partners

Page 10: 7 Mantras for creating Effective Mobile Advertising (Anuj Kumar's presentation at iMedia Summit Goa 2011)

Connect with us Make your mobile campaigns

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