7 ideas for social media strategy

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    10-May-2015

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Despite the ubiquity of social recruiting, I often come across businesses that dont have a social recruiting strategy. Thats because social media is free, and because its easyright? Your workforce is young and hip, knows how to use a mouse, and have LinkedIn profiles. You have a marketer who seems to know about Twitter. So youve just got on with it. Why have a vision, strategy or tactics for something so basic, free and easy? Try harder!

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  • 1.barclayjones.comRecruitment Technology and Social Media for Recruiters 7 Ideas for Social Media Strategy Lisa Jones @LisaMariJones Barclay Jones

2. barclayjones.comRecruitment Technology and Social Media for Recruiters What no social media strategy?? Despite the ubiquity of social recruiting, I often come across businesses that dont have a social recruiting strategy. Thats because social media is free, and because its easyright? Your workforce is young and hip, knows how to use a mouse, and have LinkedIn profiles. You have a marketer who seems to know about Twitter. So youve just got on with it. Why have a vision, strategy or tactics for something so basic, free and easy? 3. barclayjones.comRecruitment Technology and Social Media for Recruiters Typical Recruiter Objectives Find more candidates Advertise more jobs Reduce costs Is that it? Thats the best you can do? How about? 4. barclayjones.comRecruitment Technology and Social Media for Recruiters 1. Sourcing talent Yes, obvious, but how? 100s of social sourcing tools. Freebies may not offer value (time= $) Think about training, where the datas going once its found how to approach passive talent, do you know your sector well enough? Some social media objectives 5. barclayjones.comRecruitment Technology and Social Media for Recruiters Some social media objectives 2. Vetting of potential staff Veto potential candidates based on red flags But dont use it to discriminate (big difference). Competency based interviewing how have you used social media to place candidates? 6. barclayjones.comRecruitment Technology and Social Media for Recruiters 3. Generating Leads Trust me, you dont have enough leads dont you want more choice over what you work, want to know what your clients are doing, see how your competitors are trading in your market? You need more leads, even if swimming in $ Some social media objectives 7. barclayjones.comRecruitment Technology and Social Media for Recruiters Some social media objectives 4. Advertising Roles Your objective is not to advertise, its to attract the right talent whats your plan to do this? Are you a job board or a specialist consultancy? 8. barclayjones.comRecruitment Technology and Social Media for Recruiters 5. Marketing your business to talent Advertising jobs is not marketing Dont talk at me, talk to me Rarely done well by recruiters, and often eroded by bad practice (#jobs #hiring) Would you work for you? Some social media objectives 9. barclayjones.comRecruitment Technology and Social Media for Recruiters 6. Marketing to attract clients Talking about yourself = bored clients and no second date Dont save your best for face to face meetings you may not get that far! Would you buy from you? Some social media objectives 10. barclayjones.comRecruitment Technology and Social Media for Recruiters 7. Reducing cost LinkedIn is not a job board so back off! Reduce rec to rec fees? Yes, why not? Social media actually costs money! Some social media objectives 11. barclayjones.comRecruitment Technology and Social Media for Recruiters Whats your plan? What are your objectives for being on social media? What is your strategy? What does success look like? Who is the subject matter expert in your business? How are you going to integrate social media into your business as well as your business process? How much is social media worth to you have objectives make them realistic and build a plan 12. barclayjones.comRecruitment Technology and Social Media for Recruiters 3/15/2014 12