1. 1. 7 actions to get you started in GNOME marketing http://blog.josephhall.com/2006/11/hippen-paste.html
2. 2. 1. Understand marketing
   • Understand customers' needs and the benefits they seek
   • Recruitment of new customers
   • Retention and expansion of relationships with existing customers
   • Generating a competitive advantage relative to the competition
   • Marketing is much more than advertising
   http://en.wikipedia.org/wiki/Marketing
3. 3. 2. Understand GNOME
   • We produce free software that makes computers friendly, useful and fun:
   • Graphical environment that is easy to use
   • Integrated applications
   • Development tools and infrastructure
4. 4. 3. Understand the objectives
   • World Take Over (in fact there are more)
   http://flickr.com/photos/lwr/150657959/
5. 5. 4. Understand our customers
   • Application developers
   • Platform developers
   • Software integrators and distributors
   • Key software deployers (i.e. public administrations)
   • Software & Freedom enthusiasts
   • Tech press
   • End users at large: not a target
6. 6. 5. Select one field
   • GNOME releases
   • press releases
   • *.gnome.org
   • events
   • GNOME Foundation
   • merchandising
   • research
   • documentation!!!!
7. 7. 6. Be humble, be efficient
   • Start with a project already started (ask around, there is plenty of them)
   • Push your own responsibilities
   • Never trust a long discussion about Heaven and Hell
   • Complete what you start
   • Document your work
   • Eventually go to step 1 or propose your brand new marketing project
8. 8. 7. Join us!
   • http://live.gnome.org/GnomeMarketing
   Quim Gil - qgil@gnome.org