6th MSC Innotech Topic Synopsis

Track Synopsis

Technology advancement coupled with improving connectivity, coverage and mobility, is changing the way people and businesses run their lives and depend on ICT. This is creating new demands and trends for ICT solutions, services and devices that present emerging opportunities for MSC Malaysia companies. MSC Malaysia companies should take advantage of these

trends to develop new innovative products, services or solutions, or they risk becoming redundant and miss out on the market.

Expected Benefits of the TopicThe desired take home value for the audience: Ability to scan the near horizon for what’s happening right now and its way to them. Use the information gathered to review their market and marketing

strategy for better results and/or identify opportunities to develop innovative products/services based on market demand.

Innovating through Researchby Pimpawan Saengnark, Director-Asia Pacific, The Nielsen Company

Companies could improve their innovativeness if they understand how to conduct an effective research. Through this session, The Nielsen Company is going to share an easy tool that companies

could use to conduct research without being dependant on other parties.

Emerging Trends and Opportunities in ICTby Victor Lim, Vice President, Asia/Pacific Consulting Operations, IDC

IDC recently concluded a project sponsored by MDeC to identify 15 emerging trends or opportunity areas that are attractive to MSC Malaysia companies. The areas were selected after careful analysis and investigation from a starting laundry list of over 100 areas. These emerging opportunities range

from areas in general IT to Shared Services and Outsourcing and to Creative Multimedia and Content.The study is focused on practical business opportunities that MSC Malaysia companies could

participate and will not touch on futuristic “Star Trek” areas which although interesting, are of limited business value at the moment. The opportunities were selected based on practical factors such as

Malaysia’s current position, MSC Malaysia company capabilities, market growth, trends, etc. The focus of the presentation will be to share a summarized view of each of the 15 areas with the audience,

describing the trend that is occurring, the emerging opportunity and the potential for MSC Malaysia to capture.

A Glimpse Into Tomorrowby Mike Walsh, CEO, Tomorrow

What interests most people is not the far future, but tomorrow. Somewhere in the world the future is already happening. You just need to know where to look. In this section, Mike Walsh will share his analysis of leading edge consumer trends and innovation case studies from his experiences in the

cutting edge markets of Japan, Korea and China.

Opportunities Scanning, Dissecting the Market for Clue

6th MSC Malaysia InnoTech Summit: Ideas Launchpad | “Innovating Success in the New Economy”

Track Synopsis

Journey from An Entrepreneur to CEOby Dr. Jana Matthews

Founder & CEO, The Jana Matthews Group

Format Workshop Style with combination of lecture, exercises, case studies and step-by-step

processes/methodologies on how to address the topic.

Length of Session3 hours

Expected Benefits of the TopicThe desired take home value for the audience:

Insights that would help the audience reinvent their companies and themselves so they can be successful leaders of growth.

The TopicWhy aren't more founding entrepreneurs successful CEOs? One reason is that their entrepreneurial

strengths in one stage of growth often become liabilities in the next stage. The objective of this session is to help the audience identify the "roadmap" of changes a company will experience and identifies the various roles and responsibilities the entrepreneur or CEO must assume at each stage of development. The session will be filled with candid advice and stories from successful entrepreneurs who succeeded

—and failed—to make the changes required to take their company to the next level.

Leading at the Speed of Growth Leading at the Speed of Growth - Learning from the Expert -- Learning from the Expert -


Track Synopsis

As Malaysia begins to position itself strategically in the knowledge-based economy, the services sector has been earmarked as its next engine of growth which then saw the birth of the Multimedia Super Corridor

initiative in 1996.

Many local Technopreneurs took up the challenge of creating ICT businesses with several achieving significant success including listing on stock exchanges from Bursa Malaysia to Singapore Exchange and

even the Alternative Investment Market in London. Despite this only a few have been able to create successful companies beyond the shores of Malaysia.

Globalization presents us with both opportunities as well as threats. Local Technopreneurs will need to quickly open up to the foreign market and compete on global standards. However, to venture abroad

companies face extreme competition and in view of limited budgets and time/resources constraints, the companies also do not have proper access to the channels that can help them to open doors. These

companies are also very often unprepared to export or have a foreign presence especially in relation to operational readiness, marketing strategies or adequate protection of their IP prior to venturing abroad

resulting in poor performance and reception to their services and products.

Go Global Programby Ir. Aziz Ismail

With the above in mind, the Multimedia Development Corporation (MDeC) together with Technopreneurs Association of Malaysia (TeAM) and New Entrepreneur Forum (NEF) are introducing the Go Global Program

that looks at providing a systematic process to assist companies to “go global”.

Expanding Your Market in the US: Close-UpInterview with Chris Chan, Man Hong, Maggie Tham & Azreen Latiff

As part of the Go Global Program, TeAM and NEF together with MDeC brings this opportunity for

companies to learn from the experiences of three successful Entrepreneurs, Mr Chris Chan, CEO of The Media Shoppe Bhd, Mr Siew Man Hon, CEO eWarna Sdn Bhd, Ms Maggie Tham, Founder eXS Inc. USA and

Azreen who collectively provide different experiences and perspective in regards to venturing to the US Market.

The Drill for Potential Pilot CompaniesPresentation by Joget, CRN Solutions, Ashtech Systems, Pentasoft Malaysia, Cetheus MSC

Hear also from five different companies who are in the midst of planning to go abroad and see what their strategies are and how they are planning to attack the foreign market.

Expanding Your Market OverseasExpanding Your Market Overseas


Track Synopsis

While most may think of innovation in the likes of product and technology, we observed that the featured companies have demonstrated innovativeness beyond that. It is hope that this topic would open-up the audiences’ mindset on what being innovative is all about and along

the way help them identify some ideas on the different aspects of innovativeness that they could introduce in their business.

The Story of BFMby Malek Ali, CEO, BFM

The story of the media start-up, BFM, is still unfolding. Delegates will be taken through right from the conceptualization of BFM, the business planning process, successful funding, all the way to its birth on the Malaysian radio scene. Its programming, marketing and new media innovations will also be explored, along with its challenges relating to recruiting talent and customer

skepticism.

The Story of CWorks Systemsby Abdul Rani Achmed, CEO, CWorks Systems Bhd

Known as a free CMMS provider on the Internet as well as one of the web’s most popular CMMS providers in the world. Although little known in Malaysia, CWorks’ CMMS is used by more than 2000 user sites in over 80 countries. Recognising the potential in matured markets such as the United States, Canada and Europe, CWorks opened a 51 per cent-owned subsidiary,

CWorks Systems Inc. in Buffalo, New York in 2005.These markets are supported from its Serdang headquarters and Buffalo office 24 hours a day. CMMS, started its Internet marketing in 2002 after a year of initial product development. It realizes the

huge business opportunities available on the web, beside the Internet is the logical place for potential buyers or users of a CMMS. CWorks attracts an average of 200 download per day. Today, more than 200,000 of CWorks free software are in use

worldwide. CWorks started its first international campaign called CWorks Aware through BBC World to reach 65 million viewers worldwide per week and is broadcasted in English in more than 200 countries. Delegates will be taken through the

CWORKS System proven out-of-the-box marketing strategy that has taken them to the competitive global market of the computerized maintenance management system (CMMS).

The Story of Pulse Groupby Bob Chua, CEO, Pulse Group Ltd

Pulse, which is listed on the London’s Plus market, is one of the leading online market research providers in Asia. It offers high quality, cost and time-efficient market research data as well as back-end support to over half of the world’s top market

research and advertising agencies. Its clients include Nielsen, TNS, Gartner and Universal McCann. Besides conducting online research, Pulse also does telephone interviews and focus group discussions. In December last year, Pulse Group was ranked #119 Fastest Growing Technology Company on the Deloitte Technology Fast 500 Asia Pacific. Ranking was decided based on

percentage revenue growth over three years and Pulse Group grew 423.27% percent during this period. While others in the US and Europe are closing CATI facilities, Pulse continues to expand its capacity in response to a steady and continuing growth in the demand for both multi-lingual CATI engagements and Online Research across the region. Learn the different elements of

innovation that has been injected to take Pulse Group to the level it is today.

The Story of P1by Mohamad Idham Nawawi, COO, P1 WiMAX

Today P1 is at the global forefront of commercial WIMAX deployment of 802.16e 2.3GHz WiMAX network, outside Korea. P1 is also the first Intel-invested WiMAX telco in Southeast Asia. At its launch in 2008, P1 earned the accolade of being Malaysia’s

first WiMAX telco. In the same year, P1 was listed in Red Herring’s Asias top 100 most-prominent private technology ventures for 2008. As it stands, P1 currently possess the largest subscriber base and the largest WiMAX network in Malaysia. Delegates

will be taken through the challenges and innovation that was injected to fly the business.

Innovating Success: The Story of…..Innovating Success: The Story of…..


Track Synopsis

Gov.Data.Online – Case Scenarioby UnReason and partners

Target AudienceTechnopreneurs at all stages and the third sector who are interested in delivering the promise of

Data.gov.my.

Length of Session3 hours

Format A workshop/brainstorm styled session starting with a group of panel speaker s which will dissect the

concept of Data.gov.my and how it will contribute to the industry and society at large. Technopreneurs will then be encouraged to come up with working solutions collectively, in groups, towards these public/social causes that complement initiatives undertaken by the Government .It

would provide a preliminary round of getting ideas that is driven by the technopreneur community and hopefully gauge on the interest of civil servants (where applicable).

Expected Benefits of the TopicThe desired take home value for the audience:

•Create awareness and provide unique insights on data.gov.my and the various concepts it implies : open innovation, data transparency among others.

•Understand that the industry must be included in its successful implementation•Help the audience identify action s they can and need to take

•Inspire and motivate the audience to aspire to be better Technopreneurs

The TopicStarting off with a panel that will discuss the many facets to data.gov.my, a debate will ensue to

examine challenges along with suggestions on how these can be overcome. It will provide first, what data.gov.my means to stakeholders : the government, the private sector and to our citizens and what

we should be able to contribute. The topics will be tweaked to suit with current social and public issues such as public safety and public transportation.

End game : 3-5 filtered ideas upon deliberation by the participants not necessarily to be decided

during the session, but can be “polled” after the event online or VIA sms.

Peeling the Government 2.0 Onion: Peeling the Government 2.0 Onion: The Government as a Data SourceThe Government as a Data Source


Track Synopsis

Part 1: How to Grow a Social-Based Technopreneurship?-Learn from the Expert -

FeaturingMr. Terry Farris, President Global Strategy, Ammado

Format Lecture Style

Expected Benefits of the TopicThe desired take home value for the audience would be for them to have more ideas on how to raise

funds

TopicToday with the explosion of web 2.0, the opportunities to become a social entrepreneur are just a

finger tip away. Learn about the trends that are taking place with web 2.0, see where the opportunities of making a difference can be made, and see firsthand how one small online company is

changing the world and growing its business.

Part 2: Special Project Showcase

Format Product Presentation. Each Technopreneurs will be given 10 minutes to share their projects.

Expected Benefits of the TopicFor the audience to have greater understanding about social–based technopreneurship and be

inspired by it as well as an opportunity for local social-based Technopreneurs to present their idea for feedback and potential support.

Building A Successful Technology Driven Social EnterpriseBuilding A Successful Technology Driven Social Enterprise


Track Synopsis

Business

6th MSC Innotech Topic Synopsis