6

Types of Proof

You need to back up the claims you make with

proof.

Here are 5 types of proof to make the claims you make more believable.

1. Specific studies that

back-up your claims

2. Facts & Figures

3. Testimonials or endorsements from an

authority figure

4. Author’s credentials,

experience, degrees etc.

5. Awards the product or

company has received.

6. “As seen on....” TV/ The Today Show/

Oprah etc

Robert BlyLearn more

Direct Response Marketing Secrets from Bob Bly.

http://procopywritingtactics.com/BlyDirectResponseSecrets