Tips & Tricks…

Designing Your

Brand

Know Your Customer

• What type of person are

they?

• What type of products do

they want?

• What other companies do

they

currently buy from?

• Are you targeting more than

one person?

Have a Flexible Logo

• Can your logo be

used in different

formats?

• Will it work well

in different

colors?

• Make sure you

aren’t limited by

your logo

Tell a Story

• Make your brand an

experience

• If your identity tells

a story it will engage

your customers

Encourage Emotion

• Use your brand identity

to create an emotional

response.

• Help people to connect

and relate to your brand.

Be Conscious

• Listen to your customers

• Keep looking for ways to

improve your brand and

products or services.

• What is the competition doing?

• Where do they excel?• How could they

improve?

• If you are aware of what your competition is doing you can start thinking about how your brand can go the extra mile.

Keep an Eye on the

Competition

Learn and Teach:

How To Design

and Market Your

Brand ....Step by

Step

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