6 Steps to Writing the Perfect Cold Sales Email in 5 Minutes or Less

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Here are the 6 steps to writing better cold emails:

1. Find a reason to connect2. Tell them why they should care3. Bridge the gap4. Give a clear Call-To-Action5. Write the subject6. Edit and send

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Write Better Cold Emails

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Give your prospects a reason they should want to connect with you; a reason to care.

You really have to get into the shoes of your prospects, and think how they think.

Good places to start: LinkedIn, AngelList, mutual friends, and so forth.

This section should be 1-2 sentences at most.

1) Find a reason to connect

What can you do for your prospect? Don’t waste your time or theirs.

Clearly and concisely explain your value proposition.

This will take tweaking, testing and wordsmithing different value propositions to get it right, but is powerful when you nail it.

Aim to accomplish this in 1 sentence.

2) Tell them why they should care

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Connect the reason you’re reaching out with telling them about your product or service.

You’re going to insert this between the two sections to connect them.

If you don’t insert this transition, there will be too large of a gap in ideas for the prospect, and the disconnect will turn them off.

This could be as short as a few words, but no longer than one sentence.

3) Bridge the gap

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Don’t forget why you’re there in the first place.

Keep your CTA reasonable. Asking for 10 minutes of someone’s time is much more reasonable than asking for 45 minutes.

There should only be one CTA per email. Make it easy for prospects to say yes.

Your CTA should be another one sentence.

4) Give a clear Call-To-Action

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The goal of the subject line is to get the recipient to open the email and read the first sentence.

The subject line is a reflection of the body content of the email and therefore should be written last.

Keep your subject line to seven words or fewer.

5) Write the subject

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The goal of the subject line is to get the recipient to open the email and read the first sentence.

The subject line is a reflection of the body content of the email and therefore should be written last.

Keep your subject line to seven words or fewer.

6) Edit and send

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☐ Is it personal?☐ Does it sound like a salesperson?☐ Does the entire email flow?☐ Is it short, concise and to the point? ☐ Does it offer value?☐ Would I open it, read it and respond to it?☐ Is it a truly thoughtful email?  

Email Checklist

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Want some plug-and-play templates?

Check out the free PersistIQ Cold Email Generator with 40+ proven templates.

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Cold Email Generator

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