10
6 step Content Strategy Miikka Leinonen

6 Step Content Strategy

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Page 1: 6 Step Content Strategy

6 stepContent Strategy

Miikka Leinonen

Page 2: 6 Step Content Strategy

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6

It is this easy.

Page 3: 6 Step Content Strategy

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6

Narrow down your goals.

Goals

Page 4: 6 Step Content Strategy

1 4 5 3 2

6

Narrow down your goals.

Goals

Define your audience.

Page 5: 6 Step Content Strategy

1 4 5 3 2

6

Narrow down your goals.

Goals

Define your audience.

Find relevant medias.

Page 6: 6 Step Content Strategy

1 4 5 3 2

6

Narrow down your goals.

Goals

Define your audience.

Find relevant medias.

Create content modules.

Page 7: 6 Step Content Strategy

Add content. Select modules.

Content

1 4 5 3 2

6

Narrow down your goals.

Goals

Define your audience.

Find relevant medias.

Create content modules.

Page 8: 6 Step Content Strategy

Schedule and execute. Q1 Q2 Q3 Q4

Media 1

Media 2

Media 3

Add content. Select modules.

Content

1 4 5 3 2

6

Narrow down your goals.

Goals

Define your audience.

Find relevant medias.

Create content modules.

Page 9: 6 Step Content Strategy

1 4 5 3 2

6

Narrow down your goals.

Define your audience.

Find relevant medias.

Create content modules.

Add content. Select modules.

Schedule and execute. Q1 Q2 Q3 Q4

Media 1

Media 2

Media 3

Goals

Content

Page 10: 6 Step Content Strategy

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@miikkaleinonen