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When you work with us, you’ll experience the benefit of working with a team with over 20 years in the field of marketing, both online and off. Our cross-functional approach integrates all of your marketing channels, working synergistically toward the same goal: growing your practices patient base and overall visibility. PRM’s methodology starts with a thorough analysis of your current website & marketing efforts, you patient demographics, your practice, your value proposition, and your most immediate competition. This way your practice gets the marketing solution you need to best ensure your success. We believe long-term success can’t be obtained without an ongoing competitive landscape assessment – because strategic and relevant marketing solutions are as much about leading and competing for the future as they are about building and sustaining patient & referring physician relationships.
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With local staff and board members who have deep roots in business, we care about your success
We track and measure our campaigns
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Our backgrounds enable us to provide comprehensive solutions
Z We open doors and shake hands to gain referrals to your practice
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Tailored to your practice goals and needs
The needs of health & medical professionals are unique
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Let’s come & see
With local staff and board members who have deep roots in business, we care about your success
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phone: 888-336-1344 | e-mail: [email protected]
Strategy. Visibility. Rapport. Growth.
Physician Referral Marketing was created in response to the growing needs of physicians for effective marketing, SEO, and referral development. As we observed physicians being inundated by growing responsibilities related to compliance and practice management, we saw that these healthcare providers were being pulled away from their true calling, which was to give patients the highest quality of care.
Our mission is to provide you with “best practices” marketing that helps you achieve your specific goals. We don’t measure our success by work that is simply cute or clever. Instead, we create and apply proven, effective and comprehensive marketing systems that produce quantifiable results.
our philosophy
www.PHYSICIANREFERRALMARKETING.com phone: 888-336-1344 | e-mail: [email protected]
Our physician liaisons are experts at building rapport and representing physicians, driving increases in referrals.
We handle every aspect of marketing your practice, from ad campaigns all the way to developing branded business cards. We’re experts in developing your presence, both online and off.
We create compelling websites on easily managed platforms, using best practices to ensure you capture patient data and attention.
Search engine algorithms are constantly changing, and your approach to optimization needs to continually evolve. We make Google love you.
what we do
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www.PHYSICIANREFERRALMARKETING.com phone: 888-336-1344 | e-mail: [email protected]
our mission
We collaborate with you and identify
your needs & goals to get you the best
possible results.
We use online marketing, PR,
SEO, and more to put a spotlight on
your practice.
We increase your referrals by
developing and nurturing referral
sources.
We track and measure the work we do, and provide
you with regular updates.
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www.PHYSICIANREFERRALMARKETING.com phone: 888-336-1344 | e-mail: [email protected]
Operations
Makes sure that PRM functions at peak
efficiency.
Development & Relations
Maintains lines of
communication to ensure clients are being served.
Strategy
Develops strategies to get
the best results in the
shortest time.
Compliance & Communications
Navigates red tape and
provides technical expertise.
The needs of health & medical professionals are unique
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www.PHYSICIANREFERRALMARKETING.com phone: 888-336-1344 | e-mail: [email protected]
Who will do this? Should I hire someone? What qualifications do I look for?
How much should I budget?
Where do I start? What will help my practice the most?
Is everything compliant with legal restrictions? Am I safe?
Who will maintain this? What needs to be maintained?
How do I know if this is working?
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www.PHYSICIANREFERRALMARKETING.com phone: 888-336-1344 | e-mail: [email protected]
Mobile marketing
Paid search adversting
Social media
Direct outreach
Search engine optimization
Traditional media
see results by focusing on what works A comprehensive strategy is necessary for most practices to really see the results in long term visibility and increases in new patients
Tailored to your practice goals and needs
www.PHYSICIANREFERRALMARKETING.com phone: 888-336-1344 | e-mail: [email protected]
our process
We take a snapshot of current activities and goals
We collaborate with the client to find solutions
We create a blueprint to reach our goals
We begin building connections and strengthening existing ones
We begin developing & enhancing presence
We keep moving you forward
We create movement on websites and social channels
We show you our amazing results
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www.PHYSICIANREFERRALMARKETING.com phone: 888-336-1344 | e-mail: [email protected]
service departments
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liaisons
coordination
client management
design
optimizers
analysts
graphics
social
content
media
We open doors and shake hands to gain referrals to your practice
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www.PHYSICIANREFERRALMARKETING.com phone: 888-336-1344 | e-mail: [email protected]
Should you market for referrals?
Patients more likely to use the physician to whom they were
referred
Physician more likely to refer to
those they know & trust
Physicians who say they have time to network & market
face-to-face
Patient more likely to recommend going to a physician they
were referred to
Percentage more patients seen by physicians who
market for referrals
*based on Nov 2012 study by PRM
www.PHYSICIANREFERRALMARKETING.com phone: 888-336-1344 | e-mail: [email protected]
what makes our reps great
• Our PL’s are thoroughly vetted and screened for personality and aptitude
• No more guesswork and stress of hiring and managing a rep for your practice
• On-job assessment occurs initially and periodically throughout PL’s employment Screening
• Our PL’s are trained in our methodology in securing new referrals
• Our PL’s undergo continuous education through learning modules in the
employee portal and testing
• PL’s use PRM best practices to nurture relationships and develop rapport Training
• Our PL’s activity is tracked through a geo-location check-in tool, ensuring their
efficiency
• PL’s submit regular reports of contacts made, followup activity undertaken, and
appointments set Tracking
Our staff are expertly trained in the systems they use
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www.PHYSICIANREFERRALMARKETING.com phone: 888-336-1344 | e-mail: [email protected]
Online & social media focus
In one day on the Internet: 294 billion emails are sent 172 million people visit Facebook 40 million visit Twitter 22 million visit LinkedIn 20 million visit Google+ 4.7 billion minutes are spent on Facebook 532 million statuses are updated 250 million photos are uploaded 864,000 hours of video are uploaded to YouTube
www.PHYSICIANREFERRALMARKETING.com phone: 888-336-1344 | e-mail: [email protected]
Areas of influence
Use a computer daily for local & topical searches on issues
Use their mobile device to find & research physicians
Research a physician before making an appointment
Found a physician through online video
Will rate and share experiences online
Would visit a physician based on a referral
Would rather watch a video than read about a procedure
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www.PHYSICIANREFERRALMARKETING.com phone: 888-336-1344 | e-mail: [email protected]
We know what drives practice growth • Our team uses practices gleaned from years in highly competitive automotive, healthcare,
medical tourism,B2C, and B2C marketing
• We stay abreast of changes in search engine algorithms, social drivers, compliance issues,
and marketing best practices so we can ensure the best results
• Our team has worked with BCBS, HAP, Ford, GM, Nissan, Chrysler, SCVB, Pure Michigan,
DMC, Beaumont, and countless others, ensuring a background versatile and knowledgeable
enough to adapt to the needs of every medical niche
Strategy • We work with a Google Certified Adwords partner on all Adwords campaigns, making our
efforts more effective
• We employ social media strategists to create and maintain your presence in the best
possible way
• Our copywriters are skilled in creating media pitches, engaging articles, newsletters, direct
mail, brochures, and keyword optimized content to increase potential patient visibility
Visibility • Our physician liaisons are your emissaries, representing you and your practice with poise
and consistency
• We use followup techniques to ensure you stay top-of-mind at referring sources
• We maintain a database of contacts and reports to keep everyone aware of what works,
who’s referring, and where our efforts are best spent
Rapport
We track and measure our campaigns
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www.PHYSICIANREFERRALMARKETING.com phone: 888-336-1344 | e-mail: [email protected]
Home health care provider needed a functional, attractive site that would facilitate referrals
online forms and utilities make navigating & referring simple.
increased use of their website & increased referrals
Web design & functionality
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www.PHYSICIANREFERRALMARKETING.com phone: 888-336-1344 | e-mail: [email protected]
Podiatrist wanted increased web traffic and a more effective site
optimized site for visibility, updated directories, utilized social channels
massive monthly increases in traffic and increased ranking for keywords
SEO & Traffic
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www.PHYSICIANREFERRALMARKETING.com phone: 888-336-1344 | e-mail: [email protected]
Large physician group needed ongoing web traffic support and analysis, increased ranking and less bounced traffic
optimized site for visibility, optimized for specific niche keywords to reduce unwanted traffic
decreased bounce rate and maintained traffic
SEO & Traffic
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www.PHYSICIANREFERRALMARKETING.com phone: 888-336-1344 | e-mail: [email protected]
Podiatrist discovered current website wasn’t mobile friendly, and all social efforts were culminating in bounced traffic
create responsive site that scales to the device used and creates a friendly user experience
increased social engagement, reduced bounce rate
Responsive sites, custom solutions
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www.PHYSICIANREFERRALMARKETING.com phone: 888-336-1344 | e-mail: [email protected]
Small practice noticed referrals had dropped off to virtually none, wanted to reconnect with old referral partners and establish new
employed a physician liaison 10 hours per week to perform outreach and education
increases in new referral sources and referrals from established sources
SEO & Traffic
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Go ahead. Ask away. Give us your best shot.
Ready to learn more, or curious about something we offer? We’re available to talk.
www.PHYSICIANREFERRALMARKETING.com phone: 888-336-1344 | e-mail: [email protected]
Headquartered outside Detroit Michigan, we employ a team of amazing individuals working remotely as well as at our offices, and our liaisons are available nationwide.
With a 24-7 service desk, our team is able to provide you with round-the-clock solutions and answers, no matter your timezone or location.
t 1(888) 336 1344 m 1(313) 920 6133
s physicianreferralmarketing
23241 Woodward Ave #111 Ferndale MI
48220-1361
we’re based in Michigan
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www.PHYSICIANREFERRALMARKETING.com phone: 888-336-1344 | e-mail: [email protected]
facebook.com/physicianreferralmarketing
twitter.com/physicianRM
plus.google.com/115715758498575172562
vimeo.com/physicianmarketing
linkedin.com/company/3018426
stay in touch with us!
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See you soon!