6 Essential Factors For Business SuccessHow to achieve consistent business growth

Gregg Swanson Performance Coach

Why do some businesses struggle…

and others thrive?

6 Factors For Business Growth

Organizations tend to function more productively if there is an internal congruence or alignment about what they

are doing.

6 Factors For Business Growth

Mission

• A Mission indicates what an organizations purpose is.

• Mission also relates to the organizations concept of who else is affected by its actions.

• It is sometimes referred to as the soul or heart of the organization.

Identity• Identity relates to sense of self,

who are you as an organization?• Branding

Explorer Defender Thrill-SeekerAchiever Traditionalist NurturerConnector Artist PhilosopherDreamer Motivator RulerMaverick Everyman InnocentEntertainer Villain IntellectualSensualist Servant

• Archetypal based

Values and Beliefs• Values are those things that are important to

us, or they can be what we want, or look for, in a particular context. • External (clients)• Internal (employees)

• Beliefs are convictions we hold true, and these shape our behaviors. • Mindset• Fixed – skills, talent, traits and intelligence are fixed.• Growth - skills, talent, traits and intelligence can be

developed.

Capabilities• Capabilities relate to how things get done, including

the skills, abilities, and qualities organizations require. • These requirements need to be compared to the

capabilities of the individuals within the organization vs the function of the position.

• Tools • Training• Coaching• Mentoring

Behaviors

• This is what individuals and organizations actually do.• Routines• Habits

• Behaviors can usually be seen or heard and are tangible.

• Combine behaviors and capabilities under the umbrella of “competencies.”

Environment

• This relates to where something takes place, such as how the work environment looks and feels. • People• Places• Things

• It can also be linked to when something takes place.

• The higher levels have a greater influence and power than the lower levels.

• Changing your sense of identity will typically have a greater impact than changing the color of the office.

• It is easier to change the lower levels. Changing the way you greet people (behavior) is probably easier than changing what you believe.

• Many resources go to waste in attempting to improve revenue with no results.

• Proper company alignment can substantially drive revenue growth.

• When you set your business goals to align with the Neurological Levels you will create a powerful recipe for success.

To find out more, or to determine if your business (or organization) is in alignment, please contact me.

I can be reached at coach@warriormindcoach.com

My LinkedIn profile:http://greggswanson.com