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#VPGen. Dr. Rod King. [email protected] & h:p://businessmodels.ning.com & h:p://twi:er.com/RodKuhnKing
VALUE CREATION MODEL
VALUE PROPOSITION MODEL
Inputs/Partners
Internal Resources
Processes/AcMviMes
Product/Value ProposiMon
Channels & RelaMonships
Customer/Job-‐To-‐Get-‐Done
Cost (Pain)
Revenue (Delight)
PROFIT (VALUE)
3-‐ACT BUSINESS MODEL (Business Profit StoryTree Template)
PROFIT MODEL
Business Profit Storytelling: First, Visualize the Desired Profitability of Your Business Model
#VPGen. Dr. Rod King. [email protected] & h:p://businessmodels.ning.com & h:p://twi:er.com/RodKuhnKing
VALUE CREATION MODEL: COST REDUCTION
VALUE PROPOSITION MODEL: REVENUE INCREASE
Inputs/Partners q Co-‐crea?on; Social Media q Open Source Collabora?on q Crowd-‐funding/sourcing q Frac?onaliza?on/Co-‐owner q Investor/Sponsor/Donor q Mergers & Acquisi?ons
Internal Resources (Physical/Intellectual/EmoKonal/Spiritual Resources) q Creator; Broker; Landlord q Peer-‐to-‐Peer PlaPorm q Facilitated Network q Patents (“Fences”; Barriers)
Processes/AcMviMes q Opera?onal Excellence; JIT q Automa?on (Self-‐service/DIY) q Gamifica?on; Digitaliza?on q Ecosystem Management q Problem Solving; Consul?ng q Compe??ve Strategies
Product/Value ProposiMon q Asset Sale/Direct Sale q Product Leadership/Extension q Used/2nd Hand Product; Bargain q Customiza?on (Value Factors) q Bundling/Unbundling q Product/So\ware as a Service
Channels & RelaMonships q Offline/Online; (In)direct Sale q Franchise; Licensing; Affiliates q Distributor; Disintermediator q Ad Network; Brand Mul?plier q Aggrega?on/Disaggrega?on q Auc?on/Reverse Auc?on
Customer/Job-‐To-‐Get-‐Done q Customer In?macy/Loyalty q B2B; B2C q Long Tail; Community (Hub) q Two-‐sided Market (Segments) q Mul?-‐sided Market (PlaPorm) q Luxury/Mass Market/Niche
Cost (Pain) q Outsourcing; Specializa?on q Group Deals q Lending/Ren?ng/Leasing q Cross-‐subsidiza?on q Frac?onaliza?on/Co-‐owner
Revenue (Delight) q Pre-‐payment; Amor?za?on q Discount; Dynamic Pricing q Razor Blade (“Bait & Switch”) q Usage Fee; Subscrip?on Fee q Tiered Payment; Freemium q Dona?on; Free
PROFIT (VALUE) q Shared Value (Profit) q Transient Compe??ve Adv. q Sustainable Compe??ve Adv. q Red Ocean; Low Cost/Margin q Blue Ocean; Luxury Spot q Disrup?on/Lean Spot
PROFIT MODEL: PROFIT INCREASE
Business Profit Management (PaLerns/TacKcs) 51 BUSINESS PROFIT PATTERNS
(Business Profit InnovaKon for CompeKKve Advantage)
