gamechanger brands

+genius

Peter Fisk

peterfisk@peterfisk.com

@geniusworks

www.theGeniusWorks.com

50

Welcome to the

Future of

MARKETING

a world of

Incredible

change

Welcome to your

customer’s

World

A world of

unlimited

possibilities

and extraordinary

results

50 businesses that are

Changing our world

Air Asia ... “Bottom of the pyramid” takes off

Alibaba… china’s platform for gloBal Business

Apple ... The apps revolution is just beginning

Aravind … new Business models cure Blindness

Baidu … the next generation of social networks

Better Place … charge points for clean cars

BYD ... warren Buffett’s chinese electric dream

CitizenM ... Hotels for a mobile generation

Current TV … user-generated programming

E-Cloth ... Performs better without pollutants

El Bulli … world’s Best restaurant (chemistry laB)

Fiat 500 ... Fun and funky for times of crisis

First Solar ... leaders in alternative energy

Golla ... bags dedicated to electronic devices

Grameen ... Microcredits to escape poverty

Guggenheim ... inspiring the rebirth of Bilbao

Huawei ... making the world’s BEST mobile phones

Iberdrola ... Harnessing the wind and waves

IBM ... Creating visions for a smarter planet

ILLY ISSIMO ... CANNING A PASSION FOR ESPRESSO

Lego … from Bricks to communities

Li & Fung… enaBling anyBody to do anything

Live Nation … redefining live music

M-Pesa … a new currency for africa

METHOD … caring and cleaner

Nike ... Open and sustainable innovation

Nintendo … Miyamoto makes games sociable

Le Pain Quotitien … Recreating Authentic experiences

Patients Like Me … genetic codes change priorities

PINTEREST … EXPRESSING MYSELF LIKE NEVER BEFORE

PIXAR ... TECHNOLOGY TO BE EMOTIONAL

P&G Pur … purified water doing good

(RED) Auction … engaging people’s desire to help

Samsung … yin and yang of technological design

Schenzen Stock Exchange … the neW Wall Street

SPOTIFY … product free, relationship fees

SUPERDRY … from market stall to gloBal fashion

Tata … caring capitalism and frugal innovation

Tesla ... Better, faster and sexier than a Ferrari

Threadless … t-shirts designed by the crowd

Umpqua Bank … inspired By starBucks and gap

UNIQLO … Global Fashion DESIGNED TO COST LESS

Virgin Galactic … inter-continental travel

VOXIVA … Better health anywhere, anytime

WUXI … doing what others do cheaper and faster

zappos zappos Zappos ... Delivering happiness

zYNGA … FROM GAMing TO COMMUNITY TO LIFESTYLE

zappos zappos Could you change the world too?

THE FUTURE IS IN THE

CUSTOMER WORLD

MAKING LIFE BETTER

What will you do?

What will you

enable people to do?

Which they have never

Done before?

+genius

How can you be a genius

in the Middle East?

Inspiring ideas

• Bolder brands

• Smarter innovation

• Better marketing

Accelerating growth

• Gamechanger

• Innolab

• Brandoptima

Developing people

• CEO mentoring

• Leaders XT

• Cambridge Academy

Contact Peter Fisk and

Hany Mwafy at

hanymwafy@me.com

www.GeniusMe.net

+geniusme

+genius